In this course we cover how to create a professional looking quality ebook quickly and easily. The ebook can the be given away for free on a lead page / squeeze page / landing page. You may have seen an opt-in page. Normally, there is a space to leave your name and email, and it's normally in exchange for some sort of information. This 'information' is normally in the form of a free gift - and it could be an ebook, a report - some sort of downloadable, printable PDF. This course show you how you can create something like this, from start to finish, with absolutely no experience in under one hour.
We'll show you how to create a professional looking quality ebook graphic that can be 3D, be standing up or piled up. A great image for your lead magnet page will vastly improve upon conversions (the numbers of people who sign up to get your free gift). If you already have a free gift, and very few people sign up to get it ... it could be because your gift offer is wrong. We look at great niches, and good things to offer as a free gift, and where and how you can get the content / material to include, and how to put it all together, so that you have a completed book in under one hour.
If you don't yet have a landing page - don't worry about that just yet. Your number 1 concern needs to be to have something to offer the potential customer when they land there. We also have a course for creating a landing page.
Your course tutor is an internet marketeer and has used the lead magnet strategy to grow her list from nil to thousands. Everyone likes to get something for free. But no-one is really willing to give you their email address for nothing. It's all in the consumer psychology. Once someone has gone for your free gift, in effect they've 'opted in' to your list, and from that point onwards, you can begin to communicate with them, and massage them... giving them good information, making offers and making sales. But it all starts with "permission marketing".... getting their permission to contact them. And there's no better way, than to offer a free gift, in exchange.
This course will take approx 1 hour to take.
Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.