Your cart is empty.
Keep shopping
Teach on Udemy
Turn what you know into an opportunity and reach millions around the world.
Learn MoreFree Digital Marketing Basics Course
Rating: 4.4 out of 54.4(7,718 ratings)
252,494 students
Free Digital Marketing Basics Course
Become Great at Digital Marketing
Created bySorav Jain
Last updated 7/2019
English
What you'll learn
- They will be able to learn Digital Marketing basics and clarify some concepts on this subject.
- Some part of this course also aims at practical digital marketing and personal branding that shall help people get some practical experience.
- Learn Landing pages and email marketing practically
- Learn about Various tools practically and live demo
Explore related topics
Course content
3 sections • 22 lectures • 5h 45m total length
- What is Digital Marketing?35:45
Have you learnt Digital Marketing? You haven’t? Well, not to worry! Here is an opportunity for you to start everything from the scratch. I have made 21+ Free Video Lessons to Empower the world and embrace people with my knowledge in digital marketing and my passion for teaching.
I am in a mission to reach out to people and tell them Digital has a business side and it can be used for a purpose.
Like how you define the purpose of Life, I believe you should also define the purpose of Digital Life and here are those 21 lessons that you shall get every single day to master Digital Marketing.
- Digital Scholar1:06
I would like to inform about my new venture 'Digital Scholar' - a premium
digital marketing institute in Chennai, India. I am launching a 3 months agency styled learning
environment for people who wants to master Digital Marketing in this city.
My focus with this institute is to produce some world-class students and help them shape their career in the field of digital marketing.
- Skills Required To Become Digital Marketer8:52
This is your 2nd lesson and you really need to learn why you should explore Digital Marketing as a subject! I have jotted down 9 reasons in this video. These 9 Reasons are based out of my personal experience and there are some statistics that I have put across from different sources. I will try my level best to keep these video short and crisp, you can always access your emails and watch these videos at your convenience.
- 9 Reasons Why You Should Learn Digital Marketing8:35
Thank you for watching first two lesson of Free Digital Marketing Course. Here is a video that you should definitely watch.
After watching this video:
You can understand what skills makes a better digital marketer. You can benchmark these skills and evaluate yourself. These are the skills that I would like to teach you throughout the journey of 'Free Digital Marketing Course'
What Should You Do After Watching This Video?
- Take an A4 sheet and a pen and make 3 columns and 8 rows.
- On the first column list down these skills, on the 2nd column write down where do you stand and on the 3rd column write down what steps will you take to improvise these skills.
- Note: I am aiming to improve few of the required skills to make you a digital marketer - so do not worry!
- Take an image of the sheet and share it with me on www.instagram.com/soravjain (You can DM Me)
- Introduction to Search Engine Optimization21:27
Did you know SEO makes you a King in the internet world? How?
By helping you stay on Top of Google and by making thousands of people discovering you each day.
They say the best place to hide a dead body is 2nd page of Google. So if you start a business and you are not visible on Top of Google then there is no Joy.
This lesson today is all about Search Engine Optimization! You should watch and get started with your SEO practises. Remember, SEO is not an one night process - it’s an ongoing process and you need to think of doing something in-relevant to SEO on your website on a day to day basis. This video is a quick guidance on SEO!
- Introduction to Search Engine Marketing28:01
Did you know Google Adwords is one of the most effective ways to generate leads for any business?
In today’s session you will get to learn basics on search engine marketing, importance of keywords and a hands-on experience of how Adwords works. You will be needing to log in to google.com/adwords right before you view this video such that you can learn each process step by step.
Remember, Google Ads helps you with two crucial things:
- Demand Generation: Through banner ads.
- Demand Fulfillment: Through search based ads.
- Introduction to Social Media Marketing33:53
Did you know I have been organising Social Media Marketing Bootcamps across India under the banner #SocialMediaRoadShow. Social Media Marketing is my favorite subject, as most of us today spend majority of our time on Social Media Channels + At my company, we enjoy doing a lot of Social Media innovations. In fact, we all dwell on Social Media.
In this session you will get to learn what is social media marketing and why it is a necessity today along with certain key approaches which will make you a better social media marketer.
- Introduction to Affiliate Marketing | How To Make Money Online12:11
Affiliate Marketing is the most fascinating subject of the Digital Marketing World. In this video I teach you how to become an affiliate and some best practices of affiliate marketing.
I made Rs. 20,000 in a week full of affiliate marketing practise! In this video you will understand more about it along with some case studies.
- Introduction to Email Marketing20:48
Up till 2016 I used to think Email Marketing is dead, my thoughts changed once I invested my time in building my Email Subscriber base by sending people. You are probably reading this now, because you received an email from me.
Email Marketing is fascinating as it still is one of the most beneficial form of Marketing. But, you can’t spam. After GDPR has come in effect, there are strict laws in Europe that you just cannot send anything to anyone without their consent and cannot hold data for any other purpose other than the purpose you have defined while collecting.
In this session you will get to learn basics and importance of Email Marketing, Types of Email Marketing and how to draft a proper email.
- Introduction to Inbound Marketing8:22
Wishing you Most & More!
I hope you are on Top of The World Today!
Remember, a little knowledge you gain everyday could compile to become a mountain! So learn something everyday!
Today I teach you what is Inbound Marketing in this video!
if you are reading this email and gonna watch this video I am already succesful in my inbound marketing campaign
- Introduction to Landing Pages and Leadpages Tool.24:43
In this session I am going to teach you about Landing Pages. As a marketer you should learn the art of making fantastic landing pages. Please take few minutes of your time and create a sample landing page on your own. Watch the below video, this is split into:
- What is Landing Pages.
- Best Examples of Landing Pages.
- How to Design a Landing Page on Your Own.
I promise, you are going to truly love this session.
Don’t forget to register on LeadPages to try a 14 days trial.
- Behind The Scenes of A Blog (Blogging to Digital Marketing Journey)30:31
You know few years back I wasn't even known to this world. With time, I got an identity and that identity got shaped through the content I share in format of blog posts, status updates, presentations and videos. All of these content that I have shared on the internet by far has been related to Digital Marketing and Social Media which has helped me position myself as a Digital Marketing person.
Content Marketing is all about picking up a niche and talking about it quite often with your point of view, with your experiences, with your predictions which in nutshell helps you in achieving thought leadership over internet.
In this lesson, I am sharing with you How I became a Digital Marketer with help of Blogging, what it takes to become a blogger and what are behind the scenes of blogging. In this video, you shall learn:
- How I pick my keyword,
- How I decide on a title.
- How I write content.
- How I publish my content.
- How I add images to it.
- How do my basic SEO.
- How I promote those blog posts.
- How do I evaluate the topic.
- What is Google Analytics? How to Understand Google Analytics.17:46
- Did you know you can track what people do on your website?
- Did you know discovering what people do on website can be one of the best techniques to understand the user behaviour?
In this lesson today, you will learn about Google Analytics and how to set goals. I know analytics are really boring subject for many and many feel its way too complicated. I promise, I will keep it Simple and Sweet.
- Become Social Ready: How to Polish Your LinkedIn Profile.3:40
Did you know LinkedIn is one of the most popular social networking sites in the world from professional perspective? Well, there are companies that are replacing resumes with LinkedIn profiles now. So if you don't have a resume - it’s okay! But, if you don't have a LinkedIn profile - it is not Okay! - It will slowly become a professional mandate!
I at times recruit people when they send me messages on LinkedIn and we post job openings on LinkedIn in most case to hire the real professional.
LinkedIn is a must for Marketers too for Social Selling.
What is Social Selling?
- Social Selling is an art where Business Developers use Social Media to develop one on one relationship with the world and activate Drip Marketing to sell their business to them or fix an appointment.
- Social Selling can also be called relationship marketing, where you develop relationship with people first through the means of social media channels and then inspire them to buy goods from you through the means of your personal branding on LinkedIn.
- Become Social Ready: How to Polish Your Twitter Profile.14:13
In the last lesson you learnt how to make best use of LinkedIn for building your personal brand. In this lesson today, you shall learn the importance of Twitter for Social Selling and how to build your brand. Don’t ignore Twitter a lot of us do so.
Twitter is where celebs are, Twitter is where politicians hang out, and Twitter is where Digital Influencers survive. Wouldn’t you ever want to enter the VIP Lobby in the airport zone? We all wish to right?
Twitter is VIP Lounge of Social Media World.
Why is Twitter Important for Personal Branding?
- Helps in creating global contact.
- Connect with Analysts and bloggers.
- Participate in industry-based chats.
- Communicating here resonates on Google when people search for your name or the hashtags you have used in your tweets.
- Very important platform to put across strong opinions on latest trends and also current affairs.
- One of the best platforms to grow contacts.
- Easy networking opportunity with usage of right hashtags.
- Very important: It can help you popularize your blog and amplify your content to the right audience.
- How to Generate Leads on Facebook & Ways to Target Your Audience.7:19
The term lead generation can sound quite dry and monotonous, it’s actually one of the most important parts of your digital advertising funnel.
In this video lesson I talk about how do you make use of Facebook Advertisement Dashboard and How to create Facebook Lead Generation Ads.
I would suggest you to log on www.facebook.com/ads before you watch this video so that you can follow what I am teaching you step by step and put things in practise.
Remember, Facebook Lead Generation Ads Brings You Guaranteed Results (by my experience so far)!
After you finish watching the above video, spend some time watching this video too, where I teach Facebook Advertising Hacks.
- How to Generate Leads on LinkedIn19:45
Did you know, great content on LinkedIn can lead B2B decision makers back to your site?
In today’s session you will get to learn on how to create advertisements in LinkedIn and what are the necessary tools and techniques on getting the right advertisement overboard.
You will be needing to log in to https://www.linkedin.com/ads right before you view this video such that you can learn each process step by step. Also don’t forget to keep your company page ready on LinkedIn to run the ads along with your personal profile.
LinkedIn is no longer an online resume, it is a digital reputation.
After watching the above video, I suggest you watch this video which will help you polish your profile on LinkedIn. Polishing your LinkedIn Profile is essential for Social Selling, Growth in Career and take a sneek peak of fantastic opportunities.
- 1) What are LinkedIn Advertisements
- 2) What are types of LinkedIn Advertisements
- 3) How to Run LinkedIn Lead Generation Ads
- 4) How Much Does It Cost to Run LinkedIn Lead Generation Ads
- How to Run Ads on Twitter14:28
Did you know, that Twitter ads was first up and running in US and UK much before it entered the rest of the world?
In today’s session you will get to learn on how to achieve tweet engagement and promotion and how an ad should run on twitter.?
You will be needing to log in to https://ads.twitter.com/ right before you view this video such that you can learn each process step by step.
- How to Grow Your Instagram Followers5:06
Instagram is the new cool.
People today like to instagram more than Facebook. There is a gradual shift.
In today’s session I am going to teach you some tips and tricks on how to grow you Instagram followers and become famous.
- How to Use Whatsapp for Business13:10
Do you run a small business? You can’t afford to invest in landing pages and good website? Then Whatsapp for business is a cost-effective solution.
Whatsapp for Business is no different than regular Whatsapp. But, whatsapp for business is a game changer in the world of pre-defined response, automated greeting messages and more.
I use whatsapp for business and I totally love it, and I am sure you will love it too,
In this session I am going to teach you the basics of Whatsapp for business, its features and benefits.
- Tools To Ignite Designer In You4:07
If you are a marketer, you should know that designs attract customers. You can work with graphic designers, or just be a designer yourself when equipped with the right tools.
In today’s session I am going to teach you how to use around 7 graphic and video designing tools and apps which will help you market your product better.
The link of those tools are given below
- Canva
- Bobble
- TYPORAMA
- Word Swag
- Quik
- Inshot - Video Editor Music,Cut,No Crop
- LIKE – Magic Video Maker & Community
- How to Run LinkedIn In Mail Ads11:30
Are you a B2B Marketer? Want to reach out to the senior decision makers who usually hangs out on LinkedIn? Sending one to one inMail was a tedious task? Then you should definitely invest in LinkedIn's most cost effective solution: LinkedIn InMail.
Requirements
- Person taking up this course can be from any background. There is no restriction.
Description
Important Update:
For a Free Advanced course, visit the digital scholar's website to get an updated course. Also, get access to live training on the topics growth marketing, email marketing, facebook ads, instagram marketing, marketing automations and many more. Go to www(dot)digitalscholar(dot)in
Have you learnt Digital Marketing? You haven’t? Well, not to worry! Here is an opportunity for you to start everything from the scratch. I have made over 21+ Free Video Lessons to Empower the world and embrace people with my knowledge in digital marketing and my passion for teaching.
My name is Sorav Jain, I'm the founder of Digital Scholar which is a digital marketing institute based out of chennai and Echovme, India's oldest digital marketing agency.
I am in a mission to reach out to people and tell them Digital has a business side and it can be used for a purpose.
Like how you define the purpose of Life, I believe you should also define the purpose of Digital Life and here are those 21 lessons that you shall get every single day to master Digital Marketing.
In this Free video lessons, you will learn:
1. Basics of Digital Marketing
2. Hand-on approach to running paid ads
3. Understanding email marketing and landing pages.
4. Understanding social media strategies using case-studies
5. How to grow your Instagram Followers
6. How to use whatsapp for business
7. How to generate organic leads on social media
Who this course is for:
- Anyone who wants to understand what is digital marketing with some basics and wants to implement practically should take up this course.