This course is all about how to franchise your business and expand your brand nationally across your country / territory. There are many business owners out there who wish to expand, and this course looks at franchising as the vehicle to make this happen.
Your course tutor has franchised a business, and so is speaking from experience as she takes you through the pitfalls, what to look out for, what to do, and what not to do. You can spend thousands of pounds on franchise consultants, or you can learn some of this stuff for a fraction of the cost, and make it happen. A 'consultant' cannot fool you when you already know something about the subject material.
Materials included include a sample franchise contract and the book 'How To Franchise Your Business' - hardcopy available on Amazon, but e-book is complimentary to the course, confidentiality agreements, example prospectus, template contents page for writing your manual and initial application form.
The course will take approx 3-4 hours to complete. It's structured around the different steps to take, and factors to take into consideration when assessing whether your business is suitable for franchising, who an ideal franchisee is, what you need to be in order to be ready, the ongoing relationship (franchisee/franchisor), the contract, making the money add up and the alternative to franchising.
We also look at the operations manual - how to write it, what it should cover and how to do it. We also look at marketing the franchise, selecting your franchisees, finding the right people and the structure of your franchised business. This will certainly give you things to think about, and we cover the benefits of franchising.
There are a host of franchises out there - food services, cleaning services, dog walking - you name it, and it's most likely been franchised. If you have a successful business, and the model can be replicated elsewhere - think about franchising it and helping others make their dream of business-ownership come true, as well as expand your brand and reach at the same time.
Lisa Newton BA MSc AAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa hosts her own show The Authors Podcast which can be found on the iTunes channel.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.