UPDATED: AUGUST 1, 2017
SPOILER ALERT: The key to building a brand on social media is "Build trust & make connections through consistent content & engagement."
Social media success can be hard to find. Avoiding “social media killers” is vital.
This course breaks down keys for success into simple, memorable, actionable steps.
To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course. How to create a feed that builds trust and makes connections through consistent everyday content and engagement.
ASK A QUESTION!
I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!
This course gives you the tools you need to build your brand on social media and access to a branding consultant!
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With so much uncertainty surrounding shadow bans, hashtags, and engagement drops on Instagram let's take a 30,000 foot view of what's going on, and what this means going forward.
Factors that impact Reach:
In our opinion, each of these factors signal to Instagram that your account is intended for business, and not a "regular account" (and therefore subject to a limited Reach per post):
Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.
Throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner.
I enjoy teaching a broad spectrum of topics, including branding, social media, positioning and strategy, creative production, leadership, and business soft skills.
I respect the investment my students make by taking my classes so I pack each course with fast-paced, information-rich content. I speak quickly, and get to the point as fast and efficiently as possible. My delivery is conversational and animated (since I know my topics well, and I’m passionate about them), so I’m sure you’ll love your class experience with me!
Also, I like my courses to have a higher degree of production value and quality and I hope you will see that as you take my courses.
I am an active instructor and I enjoy engaging with my students enrolled in my classes. So, I encourage you to comment or message me directly as questions pop up!