The 2017 Guide to Building A Brand on Social Media
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The 2017 Guide to Building A Brand on Social Media

Unlock The Power Of Your Social Media!
Best Seller
4.6 (55 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
350 students enrolled
Created by Everett Bowes
Last updated 7/2017
Current price: $10 Original price: $40 Discount: 75% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Know why **most social media marketers are unsuccessful**!
  • Build a brand on social media.
  • Create a social media feed that gets noticed and generates likes.
  • Know what to post on social media.
  • Create a "messaging mix" and attractive "everyday content".
  • Write a successful social media profile that serves as a content guide for your posts.
  • Understand two key Follower strategies for social media.
  • Understand the importance of outbound engagement.
View Curriculum
  • No prior experience or knowledge necessary.


  • New video content added!
  • All lessons are now downloadable!
  • Lessons now feature captions!

SPOILER ALERT: The key to building a brand on social media is "Build trust & make connections through consistent content & engagement." 

Social media success can be hard to find.  Avoiding “social media killers” is vital.

  • Bots and risky automation will not unlock the power of your social media.
  • Following-then-unfollowing accounts will not gain traction.
  • In 2017 Instagram admited "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy.
  • Posting the same content that currently gets little engagement will not build your brand.

This course breaks down keys for success into simple, memorable, actionable steps.

  • Learn why some of your posts get a fraction of your normal likes compared to your other posts.
  • Learn why other people get consistently more engagement than you.
  • Learn why Facebook and Instagram may not be sharing your posts with your Followers. 
  • Learn why you might not be gaining new Followers steadily and what you can do to reverse it.
  • Learn how “the algorithm” plays such a big role in the success of your posts, your feed, and your brand.

To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course.  How to create a feed that builds trust and makes connections through consistent everyday content and engagement.


I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!

This course gives you the tools you need to build your brand on social media and access to a branding consultant! 


Who is the target audience?
  • Anyone building a brand on social media.
  • Anyone engaged in social selling.
  • Anyone interested in social media marketing.
  • Anyone building a personal brands in social media.
  • Anyone involved in direct sales through social media.
  • Affiliate marketing on social media
  • Influencer marketing on social media
  • Anyone promoting a small business through social media
  • Anyone promoting a service company on social media
Compare to Other Social Media Marketing Courses
Curriculum For This Course
34 Lectures
4 Lectures 14:21
Profile Setup
6 Lectures 19:10

Trust & Connection: Your Profile Picture

Trust & Connection: Your Handle

Trust & Connection: Your Profile (Bio)

Trust & Connection: Your Followers & Follower-Ratio

Legitimacy Test: Your Number of Posts
Content Guide
8 Lectures 26:14

Content Guide: Your Signature Style

Content Guide: Your Messaging Mix

Great Content Starts With Your Bio

The Key To Writing Captions That Connect

The 3 Most Important Things You Need To Post

TheKey For Attraction, Connection, and Inspiration

The "Boiling Point" for Connection
6 Lectures 17:21

Understanding the Impact of The Algorithm

2 Key Follower Strategies

Why Your Hashtag Strategy Is Not Working

Strategy: Business or Personal Accounts

Strategy: Public or Private Accounts
Brand Building
8 Lectures 19:31

Tell Your Potentials What To Do

How Often Do You Show Your Product?

Show What Your Products Enable You To Do

When NOT TO Send A Direct Message

The Importance of Inbound Engagement

The Secret of Outbound Engagement

Tracking Your Potentials
1 Lecture 01:25
Updates and Refreshes
1 Lecture 08:14

With so much uncertainty surrounding shadow bans, hashtags, and engagement drops on Instagram let's take a 30,000 foot view of what's going on, and what this means going forward.

Factors that impact Reach:

In our opinion, each of these factors signal to Instagram that your account is intended for business, and not a "regular account" (and therefore subject to a limited Reach per post):

  • Relatively few posts in light of a high number of Followers
  • High number of Followers in light of number of people you are following back
  • High concentration of hashtag usage (per post and overall)
  • More "object posts" in comparison to "people posts"
Hashtag update and the importance of "Connect. Discover. Share."
About the Instructor
Everett Bowes
4.5 Average rating
87 Reviews
2,653 Students
4 Courses
Brand Strategy & Creative Consultant

Hello! My name is Everett and I'm a Brand Strategy and Creative Consultant with over 20 years of experience helping companies brand boldly, create confidently, and connect deeply with their audience.

Throughout my career I've been called a natural-born-teacher. I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately. My teaching is practical and delivered in a conversational manner. 

I enjoy teaching a broad spectrum of topics, including branding, social media, positioning and strategy, creative production, leadership, and business soft skills.

I respect the investment my students make by taking my classes so I pack each course with fast-paced, information-rich content. I speak quickly, and get to the point as fast and efficiently as possible. My delivery is conversational and animated (since I know my topics well, and I’m passionate about them), so I’m sure you’ll love your class experience with me!

Also, I like my courses to have a higher degree of production value and quality and I hope you will see that as you take my courses.

I am an active instructor and I enjoy engaging with my students enrolled in my classes. So, I encourage you to comment or message me directly as questions pop up!