Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.
  • Lectures 15
  • Video 7 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

A Faculty Project Course - Best Professors Teaching the World

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

What am I going to get from this course?

  • Over 15 lectures and 7 hours of content!

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Not for you? No problem.
30 day money back guarantee

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Lifetime access

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Desktop, iOS and Android

Get rewarded.
Certificate of completion


Section 1: Introduction to Strategic Analysis
Introduction to Strategic Analysis
Lecture Slides
19 slides
Section 2: Understanding Competitive Markets
Understanding Competitive Markets
Lecture Slides
27 slides
Section 3: Analyzing Industry Structure
Analyzing Industry Structure
Lecture Slides
44 slides
Section 4: Analyzing Firm Capabilities
Analyzing Firm Capabilities
Lecture Slides
26 slides
Section 5: Analyzing Competitive Dynamics
Analyzing Competitive Dynamics
Lecture Slides
27 slides
Section 6: Determining Competitive Positioning
Determining Competitive Positioning
Lecture Slides
24 slides
Section 7: Determining Firm Scope
Determining Firm Scope
Lecture Slides
21 slides
Thank you for registering and taking "Foundations of Business Strategy". I hope it was a valuable experience for you and that you were able to learn some tools and frameworks that will help you with your next strategic analysis.  It has been a pleasure making this material available to you and for b…

Instructor Biography

Michael Lenox , Slover Professor of Business - University of Virginia

Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants.

Prior to joining Darden in 2008, Professor Lenox was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua’s Strategy Area and coordinated and taught the core MBA strategy course and was runner-up for the Chrysler faculty teaching award on multiple occasions. He received his Ph.D. in Technology Management and Policy from MIT and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Professor Lenox has also served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Harvard University, Oxford University, and IMD.

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Average Rating
  1. 5 Stars
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  5. 1 Stars
    • Durand Sentinus

    Excellent for those new to Business Strategy

    This is an excellent course for those new to Business Strategy and great for those of us needing a refresher! I could not give it 5 stars because the video production was not great, but that was it. Everything else was spot on!

    • Vishad Chaudhary

    Must watch for an aspiring manager

    Attention to details and an easy approach towards complex topics are the highlights of this course.

    • Saud Al-Fattah

    A Great Course

    I found this course useful, informative and beneficial to our core business. Thanks Prof. Lenox for a well organized and vividly delivered course.

    • Sanjay Parihar


    • Md. Aftab Uddin Al Khalil


    very good one

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