Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.
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61,721 students enrolled
Instructed by Michael Lenox Business / Strategy
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  • Lectures 15
  • Length 7 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2012 English

Course Description

A Faculty Project Course - Best Professors Teaching the World

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

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30 day money back guarantee.

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Certificate of completion.


Section 1: Introduction to Strategic Analysis
Introduction to Strategic Analysis
Lecture Slides
19 pages
Section 2: Understanding Competitive Markets
Understanding Competitive Markets
Lecture Slides
27 pages
Section 3: Analyzing Industry Structure
Analyzing Industry Structure
Lecture Slides
44 pages
Section 4: Analyzing Firm Capabilities
Analyzing Firm Capabilities
Lecture Slides
26 pages
Section 5: Analyzing Competitive Dynamics
Analyzing Competitive Dynamics
Lecture Slides
27 pages
Section 6: Determining Competitive Positioning
Determining Competitive Positioning
Lecture Slides
24 pages
Section 7: Determining Firm Scope
Determining Firm Scope
Lecture Slides
21 pages
Thank you for registering and taking "Foundations of Business Strategy". I hope it was a valuable experience for you and that you were able to learn some tools and frameworks that will help you with your next strategic analysis.  It has been a pleasure making this material available to you and for b…

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Instructor Biography

Michael Lenox, Slover Professor of Business - University of Virginia

Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants.

Prior to joining Darden in 2008, Professor Lenox was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua’s Strategy Area and coordinated and taught the core MBA strategy course and was runner-up for the Chrysler faculty teaching award on multiple occasions. He received his Ph.D. in Technology Management and Policy from MIT and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Professor Lenox has also served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Harvard University, Oxford University, and IMD.

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