Foundations of Business Strategy
4.3 (1,281 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Foundations of Business Strategy

Foundations of Business Strategy introduces strategic analysis frameworks and their underlying theory.
4.3 (1,281 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
63,806 students enrolled
Created by Michael Lenox
Published 1/2012
English
Price: Free
Includes:
  • 4 hours on-demand video
  • 1 Article
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

A Faculty Project Course - Best Professors Teaching the World

Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. Managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals.

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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 06:55:04
+
Introduction to Strategic Analysis
2 Lectures 19:04
Introduction to Strategic Analysis
19:04

Lecture Slides
19 pages
+
Understanding Competitive Markets
2 Lectures 24:05
Understanding Competitive Markets
24:05

Lecture Slides
27 pages
+
Analyzing Industry Structure
2 Lectures 50:31
Analyzing Industry Structure
50:31

Lecture Slides
44 pages
+
Analyzing Firm Capabilities
2 Lectures 36:31
Analyzing Firm Capabilities
36:31

Lecture Slides
26 pages
+
Analyzing Competitive Dynamics
2 Lectures 39:01
Analyzing Competitive Dynamics
39:01

Lecture Slides
27 pages
+
Determining Competitive Positioning
2 Lectures 23:58
Determining Competitive Positioning
23:58

Lecture Slides
24 pages
+
Determining Firm Scope
3 Lectures 33:41
Determining Firm Scope
33:18

Lecture Slides
21 pages

Thank you for registering and taking "Foundations of Business Strategy". I hope it was a valuable experience for you and that you were able to learn some tools and frameworks that will help you with your next strategic analysis.  It has been a pleasure making this material available to you and for b…
Concluding Thanks
00:23
About the Instructor
Michael Lenox
4.3 Average rating
1,281 Reviews
63,806 Students
1 Course
Slover Professor of Business - University of Virginia

Professor Lenox teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course. He also serves as Associate Dean and Executive Director of Darden's Batten Institute for Entrepreneurship and Innovation. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants.

Prior to joining Darden in 2008, Professor Lenox was a professor at Duke University's Fuqua School of Business where he served as the area coordinator for Fuqua’s Strategy Area and coordinated and taught the core MBA strategy course and was runner-up for the Chrysler faculty teaching award on multiple occasions. He received his Ph.D. in Technology Management and Policy from MIT and the degrees of Bachelor and Master of Science in Systems Engineering from the University of Virginia. Professor Lenox has also served as an assistant professor at New York University's Stern School of Business and as a visiting professor at Harvard University, Oxford University, and IMD.