For Entrepreneurs - A 12 Step Formula For PR Mastery
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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For Entrepreneurs - A 12 Step Formula For PR Mastery

A surefire and proven method to get top media publications to write about your product or service.
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
53 students enrolled
Created by Eli Regalado
Last updated 9/2016
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Effectively pitch the media to get coveted placements in top publications
  • The hidden benefits of PR for your company (other than sales)
  • How to craft a compelling email pitch to a journalist
  • How to guarantee coverage for your company
  • What kind of materials to prepare
  • The death of the press release
  • Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.
  • How to contact journalists and track if they're reading your emails
  • How to find journalists who are influential but no one knows about
  • How to spy on your competition and see what's working for them
View Curriculum
Requirements
  • A general understanding of the web and email
Description

This course is a lightening fast way to start landing big media outlets even if you have never pitched the media before and don't know where to start.  It gives you the formula I use for every project and every client.  Using this exact formula and method my clients have received coverage in The New York Times, TechCrunch, Gizmodo, The Washington Post, Mashable, Popular Mechanics, Wired, and a whole lot more.  

If you want to get media coverage and don't have time to read countless books on the subject, consider this the Cliff Notes shortcut version to doing so!

Master Public Relations (PR) Quickly Using the Magnetic Public Relations Method

You will learn the following:

  • The hidden benefits of PR for your company (other than sales)
  • How to craft a compelling email pitch to a journalist
  • How to guarantee coverage for your company
  • What kind of materials to prepare
  • The death of the press release
  • Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.
  • How to contact journalists and track if they're reading your emails
  • How to find journalists who are influential but no one knows about
  • How to spy on your competition and see what's working for them


After taking this course you will be able to effectively plan and run and end to end PR campaign for your business.  Heck, you might even like it so much you start doing it for other businesses too!  I did!  

Happy Pitching!

Eli Regalado

Who is the target audience?
  • Entrepreneurs and those who can't afford to pay $5000+ a month for an agency
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Curriculum For This Course
14 Lectures
01:45:14
+
The Foundation
4 Lectures 17:02
+
Building Your PR Plan
7 Lectures 43:52
Building Media List
08:23

Building out your media list keywords
06:25

Linkedin
04:29

How to Pitch
09:49

Longtail with backlinks
06:05

Facebook Hack
06:33

Buzzsumo
02:08
+
Valuable Interviews From Experts
3 Lectures 44:20

I sat down with former Mashable editor Pen Parr to learn about how Captivology is used to introduce new products to the market.  This interview is a goldmine of PR stuff for you to use!

Ben Parr 1
11:34

Ben Parr 2
11:51
About the Instructor
Eli Regalado
4.5 Average rating
605 Reviews
11,719 Students
2 Courses
Crowdfunding, Digital Marketing, Product Launch Expert

Eli is a self taught digital marketing and sales expert. He's been involved with two successful dot coms that sold for millions. What amazes him is the amount of money that can be made with a laptop! His father was a general contractor and he thought to be wealthy you had to have dozens if not hundreds of people employed. That all changed when he got involved in the startup world.

The speed and scale in which to create wealth online is unprecedented in today's world!

Eli sees crowdfunding and digital marketing as the future and has helped over 9,000 people market their business online and crowdfunded their own success. He's also personally successfully crowdfunded over $1 million on various crowdfunding platforms.

Big on building social capital for his clients, Eli has personally met and worked with some of the greatest minds on the planet including Apple Founder Steve Wozniak, Wikipedia Founder Jimmy Wales, Internet Inventors Larry Roberts and Vint Cerf, 8 Latin American Presidents, and many many more. He has a degree from Hard Knocks University on Social Engineering and a Masters in The Art Of The Hustle.

Eli also started a grassroots political movement with two other friends that boasts over 700k Facebook fans and has been featured on the Washington Post, Fox, CNN, and other politically charged and seldom correct media outlets.