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First Steps Online

Decisions & Actions To Start Your Online Business
5.0 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
48 students enrolled
Created by Jeanette Cates
Last updated 2/2013
$15 $20 25% off
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 8 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Whether you’re new to creating an online business or you’ve attempted it before, you know that there are certain steps you need to complete. In fact, these steps will be repeated each time you want to set up a new website. So it’s in your best interest to learn them once so that they are part of your arsenal of knowledge.

This course assumes that you are new to online business and want to get started with the right information from an experienced online teacher. Worksheets are provided as part of the course materials to make the process faster to learn, easier to use, and simple to repeat.

In each section of the course you will watch a video, then complete the step illustrated in the video. Total time to complete all of the course will be 5-7 hours, depending on your brainstorming and online speed.

Created by an experience online educator who has made a living online for over 15 years, this course will show you:

  • How to choose your niche online
  • Why keywords are an important part of your first steps
  • How to choose a domain name that draws traffic
  • How to register your domain name at the lowest possible cost
  • Which domain hosts to choose and why
  • How to change your DNS – and what that actually means

By the end of the course you will have your keyword-rich domain name registered and set up on hosting, ready for your website.

Get started online today!

Who is the target audience?
  • Everyone who is new to starting online, whether you want to build a part-time hobby site or a full-time business.
Students Who Viewed This Course Also Viewed
What Will I Learn?
By the end of the course you will have your keyword-rich domain name registered and set up on hosting, ready for your website.
How to choose your niche online
Why keywords are an important part of your first steps
How to choose a domain name that draws traffic
How to register your domain name at the lowest possible cost
Which domain hosts to choose and why
How to change your DNS – and what that actually means
View Curriculum
  • No prior knowledge is required
Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:42:01
5 Lectures 20:44
In this first video we'll look at where this course fits in your overall Online Business creation. We'll look at some assumptions people make about online business - and the reality of building a business online. And of course, we'll review the contents of the full course.
Preview 05:03

How To Use The Materials

Where Are You In Your Online Journey?

You'll hear me talk a lot about Online Success. This short PDF document talks about what it is - and how you can apply it in your business.
Preview 4 pages

There are so many ways to make money online, but few people take the time to explore the options.

In this video I show you 8 different models for earning online. It will give you some ideas for what you can do in your business, once you have completed this course.

Choosing a business model early in the process means that some of the decisions you will make will be easier because they are dictated by the type of business you want to run.

And remember, nothing is permanent. You can change your mind. You can expand into multiple business models.All you want to do is choose ONE to start!

To see the whole program (of which this is an excerpt) visit
Preview 14:59
Identify Your Target Market
3 Lectures 10:55
The key to building a successful business is focusing on your customer - your target market. So the more precise you are in describing exactly who you want to serve, the more likely you are to find them online. This video lays the foundation. Then you'll "do the work" with the worksheets provided below.
Your Target Market

This short workbook will walk you through the steps to narrowing and describing your niche.
Your Niche Workbook
8 pages

Fill in this workbook and you'll have a great start at narrowing and focusing on your ideal target market.
Your Target Market Workbook
5 pages
Find And List Your Keywords
3 Lectures 15:48
In the online world, keywords are very important. After all, you find what you are searching for by using keyword phrases. So knowing what keyword phrases your target market is most likely to use is critical to your Online Success.
Identify Your Keywords

Using the directions in this Keyword Research document (PDF), look for the most appropriate keywords for your chosen niche.

Keyword Research
8 pages

Record Your Keywords
Choose Your Domain Name(s)
2 Lectures 12:51
You've done your research. You've identified your niche, your target market, and the keywords they use. Now it's time to make the decisions on WHICH domain names to buy!
Your Domain Name

Buy Your Domain Name
Set Up Domain Hosting
4 Lectures 11:59
A domain host is where your domain names lives. It's actually a physical server located somewhere in the world. (And nowadays it may be a "virtual" server that is "in the cloud."

Regardless of where it is located, it's important that you choose a host that has "cpanel" - it's a set of software tools that will save you a lot of work and trouble.
Domain Hosting

Set Up Domain Hosting

Once you have purchased your domain name and set up your hosting account, you need to tell the world where to find your domain name. This is done through the "domain name server" system.

To alert everyone on the internet (well, at least their browsers) where to find your domain name, you need to change your DNS. This video shows you how.
Change Your DNS

FAQ: WWW or not?
Your Next Steps Online
3 Lectures 03:00
Congratulations! Your new site is online and ready for your next steps. But where to go from here? Watch this short video for your next steps.
Your Next Steps

Resources For Your Next Steps

It's always fun to celebrate your successes. And if you've come this far in the course, then you are ready to celebrate.

Let's get started! (Remember, there is no pass or fail. This is merely to check your progress and show you what you have achieved.)

Celebration Time!
4 questions

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About the Instructor
4.2 Average rating
27 Reviews
1,567 Students
3 Courses
Author & Internet Strategist

Dr. Jeanette Cates combines 30 years in Adult Education with more than 25 years in technology to bring you the exciting world of Online Success Technology! She is the creator of the Online Success System and operates more than 200 active websites.

Jeanette took her first email course in 1983 - and never looked back! As an online pioneer she has taught thousands of people how to make a living on the Internet. Her fast-paced, information-packed presentations and her knack for explaining cutting-edge technology in easy-to-understand terms have gained her the reputation of being The Technology Tamer(tm).

With a Masters degree in Adult Education and a PhD in Instructional Design, Jeanette has done elearning consulting with companies from A to Z - from Apple Computer to the San Diego Zoo. She is the author of more than 50 online courses of her own and the designer behind some of the best known entrepreneurial courses online.

She has taken that same expertise and applied it to the Internet to become one of the pre-eminent online entrepreneurial educators. Presenting hundreds of teleseminars and webinars over the past ten years, she teaches those same skills to her students and clients.

You'll find her blog and latest information at

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