Fashion Launch: Define Your Products, Competition & Niche
4.2 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Fashion Launch: Define Your Products, Competition & Niche

A guide to analyzing your target market and your competition in order to build a viable competitive edge for your brand
4.2 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,191 students enrolled
Last updated 1/2015
Current price: $10 Original price: $55 Discount: 82% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • An introduction to branding for fashion startups
  • Real-world strategies (no theory) from someone who's done it. Shawn has launched multiple successful fashion brands and collaborations
  • Find their brand's specific point of difference in the marketplace
  • Find which existing brands will be classified as competitors
  • Have a specific definition of the target market
  • Inside tips to finding success in the fashion industry
  • Lessons that will allow your company to grow and thrive in a saturated marketplace
View Curriculum
  • Just enthusiasm to learn the business of fashion
  • Computer
  • Speaker or headphones to listen to audio presentation
  • Have too many ideas, and can't figure out which product to launch?
  • Want to find your brand's niche, making it competitive and irreplaceable?
  • Do you have a craving to learn more about your market, but don't know what to specifically research?

This is the course you will need to successfully launch your brand. This course "Fashion Brand Launch: Competition and Market Analysis" gives insight on what an entrepreneur needs to present a competitive product in today's fashion market, and how to analyze the market they are entering.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

  • Case Studies of multiple successful fashion companies who used market research to determine its business model
  • What items to consider before deciding on the product you should launch
  • Determine your competition
  • Determining your brand's niche and how it can stand apart from the rest
  • How to conduct market research

The course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45 minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.

The course videos last a total of 45 minutes.

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks


~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph


Who is the target audience?
  • No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
  • Individuals interested in launching a fashion brand
  • People who want to become an entrepreneur
Compare to Other Fashion Courses
Curriculum For This Course
Step Back and Evaluate Your Product Idea
2 Lectures 09:01

Learn how to decipher between marketable and non marketable products.

Preview 03:54

Learn how to launch your product, by looking at how Bonobos did.

Preview 05:07
Who is the Customer & How do we Reach Them?
2 Lectures 14:58

Learn how to define and cater to your cliental.

Preview 09:20

Learn how to conduct your own market research in order to successfully enter the market.

How To Do Market Research
Determine Your Point of Difference Amongst The Competition
2 Lectures 14:11

Learn how to identify your competition, so that you can gain competitive edge.

Define Your Competition

Learn how to further develop a unique brand, making it irreplaceable.

Finding Your Brand's Niche
Bonus Material
1 Lecture 06:51

Learn how to launch your brand by studying how Tommy Owens Eyewear proceeded to do so.

Case Study #2: Tommy Owens Eyewear
About the Instructor
Ward & Fifth Consulting
4.3 Average rating
185 Reviews
6,524 Students
10 Courses
Teaching the skills needed to launch a Fashion Brand

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.

As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target consumer definition, new market entry, and social media coupled with a dual focus on operational efficiencies to drive bottom line results for his clients. He has deep expertise in the areas of pay-per-click advertising, product branding, brand extensions, social media channels, lean start-up strategies, business plan implementation and management. His clients have included among others: KangaROOS, QuickSwipe, Lugz, adidas, Fila, Tommy Owens, Wheel-Nation, State & Liberty and RolPal.

As Co-Founder of Shane+Shawn shoes along with this twin brother (Shane), Shawn led the development of this brand from concept to establishing wholesale accounts with Nordstrom, Macys, Urban Outfitters, Finish Line, and Zappos. Shawn was responsible for all marketing, social media, and PR initiatives along with overall responsibility for operations including wholesale management, EDI/QRS and logistics.

Finally with a passion for teaching and mentorship, Shawn has joined startup incubators as a mentor at New York Univerity, University of Michigan and Founders Institute. He has also formed an online entrepreneurship academy at Udemy and LearnSocial for budding students and aspiring entrepreneurs looking to enter the apparel & accessories industry.

Having launched or relaunching over 10 businesses in the past 15 years , Shawn has become a sought after consultant specializing in business start-ups as well as mid-to-large size corporations with a recent emphasis on lifestyle, culture, trends, and millennials.

Classically has a bachelors and masters degree in Mechanical Engineer from the University of Michigan and Oakland University.