This course is for the true entrepreneurs who are experimenting with 100 ways to bring value to the market they love.
The primary goal of this course is for you to develop a filter so that you will know what model best fits your idea. A simple concept that will save you time and bring you focus.
How will we tackle this in a short timeframe?
You're busy and want results.
In this course, we'll look at 10 case studies and run them through a business model filter that will look at:
Looking at the above models, we'll filter the results based on:
Through the repetition of applying these filters to a diverse range of businesses, you'll start the process of training your mind to spot potential business ideas and ways that business models can be tweaked, pivoted or mashed together to increase the value they provide.
I welcome your feedback and look forward to helping you bring focus to your business and the model you choose!
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Explains the business model filters we'll be using
This course has been produced using screencasts, presentations and the use of our online form. This lecture explains why this was chosen, the benefits and the limitations.
In this lecture, we introduce the use of the business model filters and explore the idea for a marketplace for software training & software courses.
We look at the case study of a naturopath looking to start a directory
We look at the case study of a naturopath looking to start an online forum
We look at the case study of a naturopath looking to grab some colleagues and start an agency
We look at the case study of selling digital downloads / goods online
This lecture looks at a case study of a financial planner wanting to engage with and educate their clients & potential clients via a forum.
This case study looks at the idea of starting a marketplace for organic food producers. The idea is to have a place where it's easy to find the neighbour with extra mint, the lady down the road selling honey and the farm selling potatoes on the roadside.
What to consider when starting a marketplace for dog walkers
Watch where you step - starting an online directory of dog walkers
Creating a dog walking agency that brings together the best of the best
This lecture looks at the model for creating an agency for blog post writers to better systemize the creation of content.
We look at starting a local business directory for women in your community.
This case study explores starting a marketplace for people to buy & sell school items and find school-related services.
In this lecture, we look at the model of buying second-hand vintage clothes, repairing them and selling them in an ecommerce store.
A quick refresh of the information we have covered
A wrap up that includes two points not to be missed in this course
Some resources to help you in your idea process and business-building process.
Thank you so much for taking this course.
I'd love if you could leave feedback on how this course addressed the topic. Every little bit helps.
Rich Peterson is the founder of Better Systems, where he helps people create meaningful, profitable and highly useful businesses through innovation & design.
He is passionate about entrepreneurship, innovation, marketplaces, collaborative consumption, design that works and, of course, his family. When he's not consulting, teaching, selling over $1.7 million dollars of books or lending money to people in third-world countries (through Kiva), you'll find him reading, playing beach volleyball or mastering the art of surfing backwards.