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Find The Best Business Model For Your Marketplace Community

Not sure whether to build a marketplace, website, directory, forum, ecommerce store or agency? I'm here to help you.
3.8 (8 ratings)
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1,708 students enrolled
Created by Rich Peterson
Last updated 12/2016
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  • 1.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Get 10x better at finding where you can add value in serving your market or community
See a discussion of 10 diverse case studies that showcase business model thinking
You'll be able to see how some business models can be blended to create service/product offerings with multiple income streams
View Curriculum
  • The business model options that we'll discuss in this course range from $2 per month to $2,000 per month. There is generally a low-cost option for most business models but they usually involve more time or learning commitment


This course is for the true entrepreneurs who are experimenting with 100 ways to bring value to the market they love.

The primary goal of this course is for you to develop a filter so that you will know what model best fits your idea. A simple concept that will save you time and bring you focus.

How will we tackle this in a short timeframe?


You're busy and want results.

In this course, we'll look at 10 case studies and run them through a business model filter that will look at:

  • A peer-to-peer marketplace model
  • An online directory model
  • A forum model
  • An ecommerce store model
  • An agency model

Looking at the above models, we'll filter the results based on:

  • Time commitment required
  • Money needed to start and run the business or community group
  • Value that you add to the market
  • Growth potential (size of market)
  • Growth potential (revenue)
  • Potential for product / affiliate sales and cross-selling


Through the repetition of applying these filters to a diverse range of businesses, you'll start the process of training your mind to spot potential business ideas and ways that business models can be tweaked, pivoted or mashed together to increase the value they provide.

I welcome your feedback and look forward to helping you bring focus to your business and the model you choose!


Have I missed something you would like covered?

Have a question relating to the course?

Message me here on Udemy!

Please don't forget to leave me a comment and a rating, every little bit of love helps :)

Who is the target audience?
  • If you're looking at increasing your skills at spotting new business ideas and ways to bring value, this is the course for you
  • This course will provide the maximum value to people deciding between setting up a marketplace, forum, directory, ecommerce site or agency. If you've made your choice, this course won't be helpful...apart from giving you more options and helpful resources
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Curriculum For This Course
Expand All 22 Lectures Collapse All 22 Lectures 01:39:11
4 Lectures 11:31

We take a look at how this course will benefit you

Preview 04:10

Explains the business model filters we'll be using

Preview 04:57

This course has been produced using screencasts, presentations and the use of our online form. This lecture explains why this was chosen, the benefits and the limitations.

Preview 02:15

Using Business Model Filters
14 Lectures 01:19:45

In this lecture, we introduce the use of the business model filters and explore the idea for a marketplace for software training & software courses.

Case Study #1 - Software Training Marketplace

We look at the case study of a naturopath looking to start a directory

Case Study #2 - Naturopath Directory

We look at the case study of a naturopath looking to start an online forum

Case Study #2 - Naturopath Online Forum

We look at the case study of a naturopath looking to grab some colleagues and start an agency

Case Study #2 - Naturopath Agency Model

We look at the case study of selling digital downloads / goods online

Case Study #3 - Selling business templates

This lecture looks at a case study of a financial planner wanting to engage with and educate their clients & potential clients via a forum.

Case Study #4 - Financial Planner Education Forum

This case study looks at the idea of starting a marketplace for organic food producers. The idea is to have a place where it's easy to find the neighbour with extra mint, the lady down the road selling honey and the farm selling potatoes on the roadside.

Case Study #5 - Local Organic Food Producer Marketplace

What to consider when starting a marketplace for dog walkers

Case Study #6 - Dog Walkers Marketplace

Watch where you step - starting an online directory of dog walkers

Case Study #6 - Dog Walkers Online Directory

Creating a dog walking agency that brings together the best of the best

Case Study #6 - Dog Walkers Agency Model

This lecture looks at the model for creating an agency for blog post writers to better systemize the creation of content.

Case Study #7 - Blog Post Writer Agency

We look at starting a local business directory for women in your community.

Case Study #8 - Local Women's Business Network Directory

This case study explores starting a marketplace for people to buy & sell school items and find school-related services.

Case Study #9 - School Item & Service Marketplace

In this lecture, we look at the model of buying second-hand vintage clothes, repairing them and selling them in an ecommerce store.

Case Study #10 - Vintage Clothing Ecommerce Store

A quick refresh of the information we have covered

A refresher
6 questions
What Next?
3 Lectures 07:23

A wrap up that includes two points not to be missed in this course

Quick Sum Up + One Extra Important Tip

Some resources to help you in your idea process and business-building process.

Further Resources

Thank you so much for taking this course.

I'd love if you could leave feedback on how this course addressed the topic. Every little bit helps.

Thank You!
Bonus Lecture
1 Lecture 01:16
Next Steps
About the Instructor
3.9 Average rating
486 Reviews
21,685 Students
28 Courses
Udemy Teacher of 20k+ // Founder @ Better Systems

Rich Peterson is the founder of Better Systems, where he helps people create meaningful, profitable and highly useful businesses through innovation & design.

He is passionate about entrepreneurship, innovation, marketplaces, collaborative consumption, design that works and, of course, his family. When he's not consulting, teaching, selling over $1.7 million dollars of books or lending money to people in third-world countries (through Kiva), you'll find him reading, playing beach volleyball or mastering the art of surfing backwards.

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