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How to Find & Use Free Stock Media for Your Business

Essential strategies and resources for using free stock photos, music and videos in your commercial projects.
4.8 (4 ratings)
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148 students enrolled
Last updated 5/2015
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  • 1 hour on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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This guide provides you—the small business owner, enterprising blogger or bootstrapped entrepreneur—with a springboard for finding and making use of public domain and Creative Commons photos, clip art, fonts, maps, music, sound effects and more (if you don’t know what public domain or Creative Commons means, don’t worry, I explain it all in the course).

Opting to use free digital assets can save a fledgling startup hundreds if not thousands of dollars (to say nothing of the hours saved as well); that money that could be well spent growing other facets of your business.

Course materials include a multi-part video series that walks you through the basics of using free online assets legally in your commercial projects. I'll also tell you how to avoid expensive legal hassles resulting from improper use of copyrighted material.

In addition to the screencasts, the course includes a comprehensive E-book reference guide that lists over 300 quality resources for free and inexpensive digital media.

By the time you complete the course you will understand:

  • The ins and outs of public domain and Creative Commons licenses
  • How to avoid potentially disastrous copyright infringement
  • How to locate high-quality free and inexpensive digital media online
  • Help you save time and money in the process!

Most importantly, you'll be equipped to be able to quickly find any imaginable media asset that you might need in the future. The veritable treasure trove on free online media will be at your fingertips.

Who is the target audience?
  • This course is made for small businesses and content creators on a tight budget. However, if you're engaged in any kind of online content creation—blogs, ebooks, video, apps, games—you'll find a wealth of time-saving and money saving resources at your disposal.
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What Will I Learn?
Find free, high-quality photos, music and video to use in your commercial projects
Learn how to use these assets legally and avoid any costly headaches
Save a lot of money and time as a result!
View Curriculum
  • No prior knowledge or software is needed for this course. All the resources covered in this course are accessible on the web. As long as you have a modern web browsers at your disposal, you'll be able to put everything you learn in this course into practice.
Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 03:17:49
2 Lectures 02:12
The Basics (Part 1)
7 Lectures 18:53

Options for Obtaining Media
1 page

How to Provide Proper Attribution
1 page

Model Release

Fair Use

Review of the Basics
The Stock Media Resources (Part 2)
11 Lectures 42:59
Introduction to the Stock Media Resources

Institutional Repositories

Google Image Search

The Amazing Flickr

Large Photo Collections

Small Photo Collections

Graphics, Icons, Fonts, Maps

Low Cost Stock Photo Sites

Stock Music (a.k.a. Production Music)

Stock Video (a.k.a. Stock Footage or B-Roll)

Reference List of Resources Covered in the Videos
2 pages
Course Wrap-Up
4 Lectures 02:45
About the E-book

This is my big, useful reference book containing over 300 high-quality free stock media resources. This book has it all: photo sites, images, music, video, sound effects, loops, patterns, vectors, graphics, icons, fonts and more.

Download the E-book
124 pages

Closing Comments

Free Bonus Downloads
1 page
About the Instructor
4.8 Average rating
4 Reviews
148 Students
1 Course

I'm an entrepreneur living in San Francisco who loves to create online businesses and digital media products. I started my entrepreneurial journey in 2006 when me and a good buddy created Fanpop, a network of fan clubs that connects people with their passions. Together with our dedicated but small team, we grew Fanpop from nothing more than an idea into a popular web destination that draws over 15 million monthly visitors and generates 7 figures in annual revenue. Prior to Fanpop, I worked as a product manager at Yahoo!, Yodlee and Ziff Davis Media. I have nearly two decades of experience working on online products and services.

I was born and raised in the beautiful state of Hawaii. I moved to the “mainland" to attend college in Los Angeles, California and Cambridge, Massachusetts. At one point in time I was working on a Ph.D. in music and did an abrupt u-turn when I moved to California to work for a variety of tech firms during the first dotcom bubble. I'm happily married to my high-school sweetheart and wife of 20 years. We have three lovely, rambunctious children ages 13, 9 and 3. When I'm not driving my kids to soccer games, swimming and music lessons, I enjoy cooking, reading, exercising, playing the ukulele.

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