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Building a company? Learn how SMART entrepreneurs raise the RIGHT type of capital FAST.
ABOUT THE INSTRUCTOR
Lili Balfour has advised over 100 companies, who have gone on to raise over $200 million from investors around the world. She is the author of Master the Finance Game, a Wall Street Journal Guest Mentor, a contributor at Fox Business News, a blogger for The Huffington Post, a guest contributor for HuffPost Live and a guest lecturer at UC Berkeley.
ABOUT THE COURSE
Learn everything you need to know to grow revenue, to increase profitability, and to secure capital for $197. This course includes a downloadable cap table with step-by-step instructions, as well as a list of active investors who have recently raised funds.
“I've previously spent more than a thousand bucks on business financial consultations which didn't even explain 10% of what this course covers in less than two hours. You get to know real life metrics and milestones that your company must achieve to survive and prosper.” Oleg
“A must for start ups. This is the first course I finished on Udemy! This course covers a lot and Lili was able to condense it to the essential, important things everyone going into a start up should know. A very big bonus is the downloadable excel spreadsheet that contains pretty much everything you need to understand financially when starting a business. Highly recommend.” Mic
“Es un buen curso, Lili sabe mucho sobre el tema, pero quisiera haber tenido mas énfasis en el modelo financiero.” Mateo
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|Section 1: Understanding Finance|
The lecture 1 video outlines the goals for the course and provides a foundation to begin the learning process.
|Quiz 1||1 question|
Define your "buyer" in 100 words or less. What is their age range, gender, lifestyle, etc.
|The lecture 2 video describes basic revenue models and covers the evolution of revenue models over the past 100 years.|
|The lecture 3 video explains standard financial statements and details why we use a "lean" version of financial statements in our model.|
|The lecture 4 video explains the basic components of the income statement and defines the most accurate explanation of profitability.|
|The lecture 5 video explains the balance sheet and details why we analyze cash, accounts receivable, and inventory.|
|The lecture 6 video explains why the financial structure of a company is important.|
|Quiz 6||1 question|
|Lecture 7 includes question that each student should be comfortable answering upon completion of the course.|
|Section 2: Financial Modeling and Metrics|
|Lecture 9||3 pages|
Lecture 9 includes a pdf that provides line-by-line and cell-by-cell instructions for the benchmarking which occurs in the spreadsheets.
|Lecture 10||2 pages|
Lecture 10 includes a pdf that provides line-by-line and cell-by-cell instructions for the revenue assumptions contained in the spreadsheets.
|Lecture 11||5 pages|
|Lecture 11 includes a pdf that provides line-by-line and cell-by-cell instructions for the expense assumptions contained in the spreadsheets.|
|The lecture 12 video explains customer acquisition cost and lifetime value|
|The lecture 13 video explains viral coefficient, funnel analysis, and traffic|
|The lecture 14 video explains monthly active users, daily active users, and churn|
|Section 3: Valuation|
|The lecture 15 video explains how to use related transactions to estimate the value of your company.|
|The lecture 16 video explains how to use public comparables to estimate the value of your company.|
|Lecture 17||2 pages|
|The lecture 17 video explains why we do not use discounted cash flow to value early-stage companies.|
|Lecture 18||2 pages|
|The lecture 18 video explains the purpose of a 409A valuation.|
|The lecture 19 video explains how to use the information in Section 3 to determine your funding strategy.|
|Section 4: Capital Sources|
|The lecture 20 video explains venture capital and outlines which types of companies should pursue this form of capital.|
|The lecture 21 video explains angel investors and outlines which types of companies should pursue this form of capital.|
|The lecture 22 video explains crowd funding and provides a warning on the one fatal mistake entrepreneurs make with this form of capital.|
|The lecture 23 video explains convertible notes and details how to utilize this form of capital.|
|The lecture 24 video explains revenue-based loans and details how to utilize this form of capital.|
|The lecture 25 video explains asset-based loans and details how to utilize this form of capital.|
|Section 5: Pitching Investors|
|Lecture 26||4 pages|
The lecture 26 presentation explains what you need to know about investors.
|Lecture 27||11 pages|
|The lecture 27 presentation provides the 10 slides you will need to sell your vision.|
|Lecture 28||4 pages|
|The lecture 28 presentation outlines how you can find investors.|
|Lecture 29||4 pages|
|The lecture 29 presentation outlines how to pitch investors.|
|Lecture 30||2 pages|
|The lecture 30 presentation outlines how to follow up with investors, even when they are not immediately interested in your company.|
|Lecture 31||3 pages|
The lecture 31 presentation provides resources for follow up and questions. I will answer all student questions within 48 hours.
Be sure to join office hours on the 3rd Monday of each month at 12:00 pm pst. T
|Section 6: Case Studies|
Finance for Entrepreneurs (www.financeforentrepreneurs.co) was created by Lili Balfour, founder of Atelier Advisors and author of Master the Finance Game.
To date, she has served over 10,000 entrepreneurs, from Silicon Valley to Dubai, via online courses and in-person workshops, from SF Hacker News to American Express CEO BootCamp. Her work has been featured in The Wall Street Journal, Fox Business News, and Forbes.
Lili spent over 15 years in investment banking (technology and healthcare) and investment management before creating Atelier Advisors, a firm that provides strategic and financial advisory services to early-stage companies. To date, she has helped over 100 early-stage companies raise over $200 million.