Finance Fundamentals for Non Finance Leaders

Success is in the numbers!! Learn the Finance basics you need to drive your business to growth and profitability
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Instructed by Rudolph Rosenberg Business / Finance
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  • Lectures 15
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Entrepreneurs, senior managers and executives all have something in common: they need to deliver concrete financial results. To do so, they need to understand how Finance works and how they can identify the top 3 to 5 actions they need to take to deliver an awesome performance.

This course has been designed to learn exactly that. The course starts by focusing on the foundation of Finance, what it is, how it works and what financial documents you need to master.

We then deep dive into the 3 key success factors that drive the performance of any business and learn about the ratios that measure the different dimensions that any business leader needs to track.

And finally, we learn concrete methods to identify what actions you need to take, whether we come from sales, marketing or any other support function, to directly influence business results…

Follow me into this course and on the path to a very strong business performance

What are the requirements?

  • No hardware or software required
  • No prior knowledge of Finance or Accounting needed
  • Just a willingness to learn

What am I going to get from this course?

  • Understand what Finance is and how it works
  • Learn how masters of Finance analyze a business
  • Understand what are the main financial documents
  • Learn how a P&L or Income Statement work
  • Learn the difference between Business Finance and Accounting Finance
  • Learn about the key things that make or brake a business
  • Master the key financial ratios to measure the performance of a business
  • Find out how to analyse and measure growth
  • Understand how to measure and improve profitability
  • Understand what is the difference between revenue and cash
  • Find out where to go from here

What is the target audience?

  • Entrepreneurs who want to learn how to take control of their business
  • Entrepreneurs who need to prepare a business plan
  • Entrepreneurs who are raising capital
  • Executives who need to drive a P&L to success
  • Aspiring executives who need to master the principles of Finance
  • Finance professionals who need to broaden their expertise to business management

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:08

In this video I detail the structure of the course, the topics you will be learning about and who this course has been designed for (spoiler alert: Business leaders - AKA Entrepreneurs, Aspiring Executives and Executives)

Section 2: Understanding Finance
02:26

In this video I will tell you what is the definition of Finance and the role of Finance in small and large organisations

02:25

In this video I cover topics such as:

  • What is accounting: the definition of accounting
  • How accounting is connected to financial and business analysis and how it makes it possible
  • How much accounting you need to know about or learn to be able to analyze your business
  • In what circumstances you need an accountant
02:24

In this video we'll see:

  • what is Business Finance
  • what is Accounting Finance
  • When to use Accounting Finance vs. Business Finance
  • How companies use them based on their size and maturity level
  • How Finance teams are organized
02:52

In this video I'll cover:

  • What is a Financial Statement
  • What is a Profit & Loss (P&L) or Income Statement
  • What is a Balance Sheet
  • What is a Cash Flow Statement
  • Which documents you need to use to analyze your business
04:45

In this video I deep dive into the P&L and you learn about:

  • What elements you need to know about in a P&L or Income Statement
  • Where the data in a P&L comes from
  • What makes your revenue and why it is called the top-line
  • How expenditures are reported
  • What is COGS and how it helps you better understand your business
  • What are Operating Expenses or OpEx and how to get your spending analysis to the next level
  • What is Operating Income or OpInc
Section 3: The 3 Key Success Factors
05:06

In this video I cover:

  • What are the 3 ways to make your business bigger and therefore make more revenue
  • In what context you can use each of those 3 ways to grow your business
  • What are the things you need to keep in mind when your company generated more revenue
08:55

In this video I cover:

  • How to optimize your cost structure to be more profitable
  • What are the 4 angles to analyze the expenditures or cost structure of your business
  • What types of costs you should reduce and those you should not change
  • How to prioritize your cost reduction efforts
  • How to uncover cost improvement and reduction opportunities
  • The elements that indicate if you have a profitability risk
  • The things you should be careful about if you are an innovator
  • Some of the strategy differences between small businesses and large corporations when it comes to cost management
02:58

In this video you'll learn about the third element of success which is often forgotten but might be the most important one of all: Cash of course! You will learn:

  • Why cash management is so important to businesses
  • What is the difference between revenue and cash
  • How payment terms work
  • How you can use payment terms to build a strong financial situation for your company
  • What are the key criteria your customers need to meet for you to have a strong cash position
  • How to manage your suppliers for your benefit
  • What is the best setup to maximize cash generation
Section 4: The Financial Ratios
05:59

In this video I'll focus on financial ratios to measure and analyze revenue and growth performance. You'll learn about:

  • What to compare your performance to and identify if you are on the right track
  • What you need to take into consideration to make your analysis relevant and insightful
  • How to calculate each of the ratios
  • How to put your analysis into perspective and use market data
  • Where to find the market data
  • How to easily build your own market data for free if you can't find any on the internet
04:18

In this video I'll present:

  • How to compare elements of your business that combined together give you important insights
  • What are the usual cost levels seen in most companies so that you can see if you are at the average level or not
  • How some of those ratios are different for small and big companies and how to use them differently at various stages of the life of your company
  • Financial ratios to measure your return for every dollar you spend in your company and how to use that as a relevant information to make business decisions
06:15

In this lecture, You'll learn about:

  • The ratio that measures your cash collection activities
  • What are the usual practices in terms of payment term you give to your customers
  • The ratio that measures how you manage your suppliers
  • How to combine managing both customers and suppliers to strengthen your cash position
  • How to measure your inventory management and how to identify in advance when you need to replenish your inventory
  • How to calculate all those ratios with concrete examples


Section 5: How to Increase Your Business Impact
02:33

In this video we'll cover:

  • Who are the teams that contribute to company performance and some of them are not the ones you'd think
  • Concrete examples of connections between support functions and P&L impact
  • The roles of typical company departments in the advancement of the company performance
03:46

In this video I'll go over:

  • What is the critical factor in maximizing contribution to the performance of the company
  • How to concretely organize your contribution efforts
  • How to identify where you can very concretely contribute
  • How to turn that into real actions
  • How to set the right type of goals and not try to boil the ocean
  • Concrete examples
Section 6: Conclusion
01:28

Thank you for following this course, I'll be updating it on a regular basis and if you have any question for me, feel free to reach out through Udemy or my website

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Instructor Biography

Rudolph Rosenberg, Entrepreneur, Investor and world renowned Author

Tens of thousands of students across more than 120 countries follow the business and finance courses crafted by author Rudolph Rosenberg and every day hundreds more join them.

Rudolph leads companies in both the United States and Europe and shares his time between those 2 continents. He serves as counsel for notable tech companies and is passionate about entrepreneurship and the willpower it requires to get a business off the ground and out of the atmosphere...

Join thousands of other students who followed Rudolph's courses and gain the knowledge you need to be more successful…

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