Finance and Accounting for Startups

Learn business accounting, IPO process and everything entrepreneurs need to know about entrepreneurial finance.
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Instructed by Chris Benjamin Business / Finance
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  • Lectures 75
  • Length 18.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2013 English

Course Description

Learn small business accounting, entrepreneurial finance, budgets, capital raising and exit strategies with seasoned startup CFO Chris Benjamin!

This course teaches entrepreneurs, startups and small businesses all things business accounting and entrepreneurial finance related, A to Z.  Starting with an introduction to accounting concepts, we move into financial reports and how to create them, understand them and analyze them.  

As well we talk about budgeting and forecasting.  Next we discuss growing your company, how to understand and analyze it using non conventional reports. 

After growing your company, we talk about raising capital and what is involved and avenues you can take.  One section is devoted to the initial public offering process and the timing, costs and best business practices involved.

Last, we discuss exit strategies and how to give your investors and yourself a payoff for your hard work.

"Excellent course!

I was looking for an introductory course to accounting as I am an investor in early stage startups, and accounting/finance always seems to be an area which is confusing for founders. Chris Benjamin definitely has used his real world experience and education to create a course which teaches entrepreneurs and startups everything they should know from the start. Kudos! 

JT Lexington, Maven Capital"


If you are a startup CEO or small business, don't be scared any longer of business accounting and finance.  Learn today how to manage your finances and grow your business!

What are the requirements?

  • Desire to learn accounting & finance

What am I going to get from this course?

  • Understand basic accounting concepts
  • Understand the standard and non standard financial reports
  • Understand how to raise capital for your business
  • Understand the process of taking a company public
  • Understand exit strategies for your company and its investors
  • Understand the audit process

What is the target audience?

  • Startups
  • Small Business
  • Entrepreneurs
  • CEO's
  • CFO's

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the Course
07:57
Accounting and Finance for Startups introductory video.  Learn about your instructor Chris Benjamin from Rogue CFO Consulting, what topics will be covered, and the goals of the course. 
Section 2: Accounting 101
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
17:23
The common accounting and finance terms used in the business world are discussed and defined.
05:37
The fundamentals of accounting are debits and credits.  Learn the typical classification of financial report items, experience some examples and also learn when the debits and credits may reverse.
06:43
A discussion about current and long term assets and the defining features of each.
07:29
The liability section of the Balance Sheet is discussed, breaking out current and long term liabilities, the types of sub categories that fall under these headings, and what type of transactions would be considered liabilities.  
20:01
A discussion of the multiple line items in the Equity section of a balance sheet, how the P&L is tied to the Equity Section through Retained Earnings, how to classify company buy-back of stock, and what the Equity section represents to owners. 
08:46
A discussion of the types of revenue, how it is generated, and the associated direct costs whether they are goods or services. 
08:29
A discussion of the classification of expenses, how they are usually broken out on a financial statement, and other possibilities for major groupings of expenses beyond the standard ones. 
16:02
A discussion about fixed assets, intangible assets, and how to properly depreciate and amortize the cost of them over their useful life.  
Section 3: Cost Accounting - Inventory
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
06:47
An introduction to cost accounting, its purpose, and its components. 
07:09
A description of what is direct labor, how it is calculated and how it is applied to the total cost of a finished good, along with a few examples.
06:07
A discussion of direct materials, how the costs are determined as well as standard costing for materials. 
08:02
A discussion of what are overhead costs, how to accumulate them and how to then allocate them as part of cost accounting. 
12:56
A discussion of how inventory moves through the system and balance sheet, how to best track it, and how to verify your physical inventory to your accounting software count. 
1 page
A simple summary of cost accounting - 3 major areas of input create the final cost for the finished good.
Section 4: Financial Statement Preparation
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
08:07
A description of how to prepare a balance sheet, the header, sections and what periods to compare.
06:37
A discussion of the income statement, the sections included, and how to best present the report.
12:28
A discussion of how to prepare a statement of cash flows, the main categories, the types of transactions which would impact the statement of cash flows, and some best business practices. 
05:29
A discussion of the Statement of Equity, how to prepare, the main sections, and its purposes. 
4 pages
Sample financial statements for a public company.  The sample is from BSQR (Bsquare Corporation) which can be found on the Securities and Exchange Commissions website under the EDGAR system, where all public companies file their reports and financials.  Note that BSQR has both service and software sales, much like the examples in the course. 
Section 5: Analyzing Financial Statements
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
11:06
A discussion of the sections of the Balance Sheet, how to think of them from an analysis perspective, and various ratios you can use to interpret the numbers. 
12:00
A discussion of how to analyze an Income Statement section by section, as well as using ratios to analyze. 
05:33
A discussion of how to use the information on the Statement of Cash Flow for analysis as well as what ratio analysis can be performed. 
1 page
A list of common financial statement analysis ratios.
Section 6: Audited Financials
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
06:47
A discussion of what to consider and how to go about hiring an audit firm. 
05:08
A discussion of how a company audit works from the auditors perspective, their requirements and what their job is as independent auditors. 
08:12
A discussion of how a typical audit engagement works, the items requested, as well as both onsite and post audit information. 
Sample Prepared by Client List
4 pages
1 page
A sample of an audit letter issued after the auditor has completed.  
Section 7: Additional Financial Reporting
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
05:27
A discussion of the Waterfall Report and its uses in startup and small businesses
Review of Waterfall Report
05:07
1 page
Sample of a Waterfall report, showing the original budget line, along with a revised line for January after the actual results have come in.  This allows for you to see how you revised each months forecast based on actual results.  This cascades downwards for each subsequent month. 
04:19
An overview of a budget vs. actual report, its purpose and the format. 
Review of Budget to Actual
05:59
1 page
A sample comparison of actual results to the budget, along with the variance shown. 
Section 8: Budgets and Forecasts
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
08:36
A discussion of budgeting concepts to consider when building a budget. 
06:25
A discussion of how to build a proper Assumptions tab & link it to the financials you are building in your budget or forecast. 
07:51
A discussion of the best business practices when doing an income statement forecast and what logic to build into each section on the report. 
05:42
A discussion of how to forecast the Balance Sheet. 
06:06
A discussion about the proper way to forecast a Statement of Cashflow. 
Review of Forecast
Preview
11:59
3 pages
A sample financial model, with each tab broken out as its own PDF file.  This would be a typical forecast/model that includes a central Assumptions Tab, with all other financial reports being driven by the assumptions. Note that this forecast was done for 3 years. 
Section 9: Raising Capital
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
07:38
A discussion of where to begin the process to raising capital for your company, what documents to prepare and where to think about looking for potential investors. 
07:52
A discussion about the methods to calculate valuation, how each of them works, and what is best for a small business or startup. 
3 pages
A sample valuation done for a company to show possible investors what the companies estimated valuation was.  
09:09
A discussion of different ways to find potential investors, as well as a discussion of pitfalls to avoid. 
07:45
A discussion of the process which is typical to raise capital from start to finish. 
The Investment Process Overview
1 page
05:34
A discussion of best business practices when presenting to potential investors, as well as some potential pitfalls to avoid. 
13 pages
The most important slides to include in your investor presentation
04:16
A discussion of Term Sheets, what standard terms are usually included, things to watch for, and recommendations on how to negotiate a term sheet. 
17 pages
An example of a full Term Sheet used by investors.
04:18
A discussion of what to consider after your company receives funding.  Board meetings, additional reporting and the capitalization table are discussed.
Section 10: Exit Strategies
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
03:36
A summary and introduction of the various exit strategies which will be discussed individually. 
Exit Strategies Overview
3 pages
09:30
A discussion of what a merger and an acquisition are, when they are most appropriate, and some examples. 
06:10
A discussion of a Management Buyout, how it works and why a company would use this as an exit strategy. 
06:27
A discussion of what a secondary market is, how they operate, and their purpose in exit strategies. 
Section 11: Going Public On The Stock Market
1 page
A worksheet which the student should print out before reviewing the section.  Contains important terminology, a section for notes, 3 questions related to the section, and an area to write down questions to ask the teacher.
11:23
An overview of how the Initial Public Offering process works, the timing, and parties involved. 
1 page
Flowchart of the timing and questions you should ask during the IPO Process
05:35
A discussion of the total costs to take a company public. 
07:10
A discussion of the steps to take a company public and  how long a company can expect to spend at each stage. 
04:12
A discussion of the impacts and reasons for going through an Initial Public Offering.
05:57
A discussion of how a company going public impacts previous investors and gives them more flexibility with their investment and potential for exits. 
Section 12: Conclusion to the Course
03:34
A summary of the goals & objectives completed through the course as well as the instructor Chris Benjamin's contact information. 

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Instructor Biography

Chris Benjamin, Outsourced CFO for Growth Stage Ventures Going Public

I partner with growth-stage international ventures, bringing C-level management experience to help guide your company. 

I have worked as a Rogue CFO exclusively to growing companies for the last five years, bringing my past corporate experience, my passion for the entrepreneur community, and experience helping over 100+ startups succeed.

How do I help? I encourage you to visit my site to learn all: http://www.roguecfo.com/services

A short list though:
* Quarterly & Annual Audit
* Financial Statement Preparation & Analysis
* SEC Reporting
* Investor Liaison
* Cash Flow Maximization Strategies
* Revenue Growth & Expense Reduction
* Financial modeling
* Investor Package creation
* IPO, Reverse Merger & PIPE investment expert
* Exit Strategies (M&A, IPO, LBO, MBO)

As well, I serve on the Board of Directors for growth companies to help direct them towards future growth and profitability.

Specialties: MBA, Startup & growth-stage experience, raising capital, financial forecasts, business plans, virtual CFO, cash management, growth strategy, policy & procedure implementation.

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