How to Write Content that Converts Web Visitors into Clients
5.0 (3 ratings)
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How to Write Content that Converts Web Visitors into Clients

Connect & Convert: Learn what your website needs to connect with visitors and make them want to work with you!
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Created by Vibeke Foss
Last updated 6/2017
English
Current price: $10 Original price: $175 Discount: 94% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn what kind of content is attractive to your potential clients
  • You will feel confident about your approach and ready to add the content to your website
View Curriculum
Requirements
  • You need to have a basic idea of the service you want to sell online
  • For best outcome of the course, you need to be ready to commit to the homework
  • If you want to work on the material as you learn, the estimated time for doing the homework of each lecture is 1 week
Description

Hello and welcome!

Who is this course for?
This course is ideal for female coaches or entrepreneurs who want to start selling their services online and need a website that attracts clients. I focus on women, as we tend to approach business in a bit different way than men. This does not mean that if you are a man, this course will not be useful for you, so don’t be scared to try it!

Learn How To Prepare Website Content That Converts Visitors Into Clients 

What will you learn?
The course will teach you how to prepare the kind of content for your website that makes ideal clients and visitors love your website at first glance. And with that I mean content that

  • Truly catches your visitors’ attention and makes them feel connected to you

  • Keeps visitors clicking to read and learn more about you and what you do

  • Leads visitors towards taking that step to contact you - which is eventually what we want them to do!


How do you learn it?
We start by insights and exercises to get to know our audience better, and then we use that information to create client attracting content for each of the pages of your website.


The following topics will be covered:

  • Finding out about your audience (and yourself!), which we will do by:

    • Deciding on your target market and main services

    • Doing some market research

    • Defining your ideal client

  • Creating content for the most important parts of your website

    • An attention catching Homepage

    • An irresistible Optin

    • An About Page that connects with your visitor

    • A convincing Service/Work With Me Page

    • Impressive Testimonials

    • Your first value bringing Blog Posts

All of the lectures are accompanied by exercise worksheets that will make it easier for you to prepare your content in a strategic way.


Time & Investment
Creating great content takes time. If you want to do every step properly, then maybe it can take up to 6-7 weeks, especially if you are preparing your website in parallel to a busy lifestyle. If you are a super speedy person, and this is your main task to spend time on, then it could be done in half that time.


Requirements

  • You have a basic idea of what service you would like to sell online

  • You have basic internet knowledge

  • You are ready to get started and have lots of motivation!


For best outcome of the course, you need to be ready to commit to the homework. Great content comes from dedication to learn as much as you can about your audience and use this information in a strategic way to communicate and connect with them on your website.

Who is the target audience?
  • Female Coaches & Entrepreneurs
Compare to Other Web Content Courses
Curriculum For This Course
11 Lectures
01:07:51
+
Who Is Your Client & How To Get To Know Them
4 Lectures 25:56

Get clear on the 2 most important starting points of any business: Being clear on exactly what kind of service(s) you provide to your clients, and what kind of clients you provide this service to. Having these two questions answered, the rest of the steps in this course, as well as in your business in general, will be so much easier. 

Preview 11:06

Understand the importance of market research, and how to best go about it to find out the most important and impactful information about your target market and potential clients.

This information you will find extremely useful when creating your website content, as well as in any other communication with your audience, be it on your social media channels, giving talks, holding webinars etc.

How to do market research
06:56

Find out why it's great to have defined an ideal client, and how to figure out who your ideal client is. Attracting ideal clients make business so much more fun - because they are a pleasure to work with.

How to define your ideal client
04:36
+
Prepare Client Attracting Web Content
6 Lectures 38:10

Learn what your homepage needs to grab visitors attention right away, and make them want to read more.

Decide on your homepage key messages and main call to action
05:16

Learn what an optin is, and why it is so important to have one (or many!) on your website to attract and stay in touch with potential clients. 

Create your optin gift
04:45

Learn why the about page is not just about you, and how to make the most out of it to truly connect with your ideal client website visitor. 

Write your about page
05:44

Learn how to create a convincing Work With Me page. If visitors have come to this page, you can assume they have a small interest in working with you. This lecture will teach you how to make the most of it to encourage visitors to contact you after reading your page. 

Write your service/work with me page
05:52

Learn why testimonials are great, how to make sure that you receive the best possible testimonials, and how to make sure they are perceived as real and authentic. 

Prepare your testimonials
08:41

Learn the basics about blogging: The purpose of a blog, and how to make the most out of it to attract potential clients.

Prepare your first blog posts
07:52
+
Get connected
1 Lecture 01:32
Connect with like-minded people
01:32
About the Instructor
Vibeke Foss
5.0 Average rating
3 Reviews
18 Students
1 Course
Gorgeous Geek - Web Designer & Online Business Consultant

I'm Vibeke - a geeky and fun-loving Web Designer & Online Business Consultantoperating under the business name Gorgeous Geek. 

I work with Female Coaches & Entrepreneurs to help them get started with their website and first online business.

I also love creating biz communities for women, because in my own start-up experience everything changed when I found other female entrepreneurs to share the journey with. It's always easier - and a whole lot more fun - to do it together. Women truly have a special talent for inspiring and connecting with each other! 

I'm originally from Norway, and live in lovely Barcelona.

******************************************************************************

A bit of my story:

Before becoming the Gorgeous Geek, I was a diligent employer in the corporate world. Conforming and performing, but not really feeling I was living up to my full potential.

And being a relentless fan of customizing my life to my liking, I realized on one particularly unfulfilling day in the office that I could - and should - do so much more with my life. It didn't help that my current boss wanted me to serve him coffee... 

With Internet at my fingertips I saw the opportunity to start an online business, and planned the escape from my 9-5 job. Inspired by international women in the online world, and their heartfelt passion to support each other, I created my business and now live a free, flexible and fulfilling lifestyle that I could not even have imagined a few years ago.

I know so many women like me, who have the potential to start their own business online, and create their ideal lifestyle. Grateful to the women who inspired and supported me to get to where I am today, my mission and passion is now to support other women to help them get started with their business journey online.

Be it web design, creating website content or connecting women through one of my female entrepreneur communities, I'm genuinely happy to be part of your journey.

Look forward to connect with you!