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Fast-Track Your Career Journey With Social Media

Learn strategic social networking from start to success. Build an online community that brings opportunity to your door.
5.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
688 students enrolled
Created by George Pond
Last updated 8/2015
$10 $75 87% off
19 hours left at this price!
30-Day Money-Back Guarantee
  • 44 mins on-demand video
  • 1 Article
  • 7 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
View and compare several top social media services. Learn how each can bring a career network to you.
Choose the services that best support your career development goals.
Document your path to success using the checklists and worksheets included with this course.
Plan daily and monthly strategic use of social media. Make opportunity knock!
View Curriculum
  • Before Lecture 2, you should visit one or more of these social media services: Facebook, Google+, LinkedIn, Pinterest, Twitter, or YouTube. Just a quick look at any of them will do!
  • Also, you will be better prepared if you have thought about your ideal job or employment situation. Plan to work toward that ideal as you take the course!

Chances are, the next person to hire or promote you is “Facebooking", pinning, posting, or tweeting. 58% of adult Americans use Facebook. More than 20% use LinkedIn or Pinterest. 19% use Twitter.

Social networking is popular because it's fun. It's an entertaining way to share with friends.

But what about Career networking? That is no less fun, and today replaces the 20th-century concept of job security. The difference between social and career networking boils down to this: Strategy.

Now you can Fast-Track Your Career Journey With Social Media. Set aside two hours for the video lectures. While you watch, complete the included worksheet forms. Plan Your Path to Success. Put Social Media to Work for You.

Effective social networking takes just a couple of hours per week. Learn how. Complete the lessons, pencil today's responses into the worksheets, then put it all into action with the included optional projects.

A career journey should not be a lonely path. A robust career network sends opportunity again and again to your door.

  • Knock-knock. They need your skills.
  • Knock-knock. They know your abilities.
  • Knock-knock. You're the right-fit candidate. The job's yours.
Register today. It's your lifetime pass to Fast-Track Your Career Journey With Social Media.
Who is the target audience?
  • The social media fast-track course will be great for career-minded individuals, from pre-graduation to late career.
  • Self-employed people will get great benefit as well!
  • Retirees or people with no interest in promotion, awards, or a career change will get less value from this course.
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 01:32:30
Introduction to Strategic Social Networking
2 Lectures 04:57

Welcome to this introductory lecture, where we launch into the first topic: how this course relates to your career interests.

You are asked to consider the next destination on your career path.

I introduce myself and briefly show examples of how career networking and social media helped my career journey. We go over what you will learn, and preview the included worksheet tools and self-quizzes.

Meet your instructor!

  • A little background
  • My life after "likes" and "follows"

"How-tos" you will do during and after completing this course

  • Set immediate goals for career networking
  • Upgrade social media use to career networking
  • Reserve a domain name
  • Plan initial social media outreach
  • Plan ongoing career networking

V.I.P.'s - Very Important Practical Stuff

  • Career networking rewards and necessary investment
  • Traditional and 21st-century career development tools
  • Free places to set up a blog
  • Unique advantages of six popular services
Preview 02:57

As you answer the eight questions of this video self-quiz, consider how social media works for you today, and what more it could do in the future.

If you would like to have a printed copy, download the attached .PDF form. You can fill-in your responses while you watch this lecture.

There are no wrong answers! Just give thought to what you want to achieve. When you do that, you take the first step towards success with career networking.

Preview 02:00
Plan Your Path to Success
7 Lectures 18:51

This section of the Strategic Social Networking Course teaches how to plan your path to success.

A Career Path Planning Worksheet is attached to this section overview. Download and print it out. Fill out all three forms on it during the other lectures in this section.

Your worksheet choices and notes can be a resource to review and update as your career network grows.

Highlights of this section:

  • What it takes to make opportunity knock
  • Claim four rewards for making social media work for you
  • Why your career path does not need to be a lonely road
  • Know the career development tools you will need today
  • Build a better network and a wider path to success
  • Choose social media services to best reach your network

Downloadable freebie:

  • Career Path Planning Worksheet

Attached examples

  • Career Path Planning - as I would have done in 2005 (before Google+, Pinterest,, and Twitter!)
  • Career Path Planning - 2015 example
Preview 02:04

What difference can social networking make to your career?

This lecture looks at that difference and explains why you should market your unique combination of skills, experience, and personality through social media.

  • Point A: The lonely career path
  • Point B: The fast track
  • What it takes to get from Point A to Point B
Preview 02:21

We visit six social media services and consider the rewards they offer individually and together:

  • Feed your brain
  • Explore new directions
  • Mentor and be mentored
  • Extend your reach
Claim the Four Rewards of Strategic Social Media

In this lecture you choose tools to boost your career development.

You will accomplish this with three forms from the Career Path Planning Worksheet. The first two forms assess your immediate career needs:

  • Begin where your career journey has brought you; your current job status
  • Set immediate goals for work status, job title, and profession

The third form focuses on what tools would best support your goals:

  • Consider the traditional tools of career development
  • Determine which tools you still need
  • Decide which social media services can best help to create or refine what is needed
Inventory Your Career Development Toolset

This lecture explains how a career network extends outward, like spokes from a hub. Your blog will be that hub,

We view another form from the Career Path Planning Worksheet.

  • If you have a blog, record basic information about it on this form
  • If you are new to blogging, the form can be completed later
Make a Blog the Hub of Your Career Network

We return to six social media services during this lecture. This time, we examine which may be best for reaching your social network.

The Career Path Planning Worksheet is completed as you decide:

  • Where might you see comments or content from the people you want to reach?
  • Which services have most content that would interest them?
  • Would your career network favor text, photo, or video content?
  • Which social media services are best aligned to their needs?
Choose Social Media Services to Best Reach Your Network

PROJECT: For each of the six social media services featured in this course, evaluate one similar competing service.

  • Facebook > MySpace
  • Google+ > MeetUp
  • LinkedIn > MeetTheBoss.TV
  • Pinterest > Instagram
  • Twitter > Tumblr
  • YouTube > Reddit
If any of the competing services better support your goals, use that service in place of the one shown on your worksheets. Headings on the forms can be updated.
PROJECT: Visit the Competing Social Media Services
2 pages
Put Social Media to Work for You
4 Lectures 09:15

The freebie is the Social Media Strategies Worksheet, available from the Download tab. As you watch the remaining lectures of this section, pencil your strategic choices into the worksheet's three forms:

  • The Vision form is for use during Lecture 11
  • And, for use in Lecture 12, there are forms for First Outreach and Ongoing Effort

Attached examples

  • Social Media Strategies - as I would have done in 2005 (before Google+, Pinterest,, and Twitter!)
  • Social Media Strategies - 2015 example
Facts and a Freebie That Will Put Social Media to Work for You

What should a career network do for you?

Easily document your vision for a career network, using the Social Media Strategies Worksheet. Choose from several options under each of these categories:

  • Networking
  • Personal branding
  • Learning
Expand Your Vision for Success

Take the first simple steps needed to launch and sustain a career network.

This lesson completes the Social Media Strategies Worksheet. Use the two remaining forms to plan:

  • Your first outreach; the foundation of your online network
  • Ongoing efforts to nourish your network
Grow Your Career Network from Start to Success

Every career network needs a blog at its hub. The eight steps of this project will produce a WordPress blog to move career journey farther and faster.


WordPress offers free detailed help pages at For your own copy of the quick-start information, download and print this lecture and the attached BlogOverview.

PROJECT: Create a Free Blog on
9 pages
Strategic Social Networking Resources
3 Lectures 07:03

To recap, we look across the course to the places where these goals were covered:

  • View and compare several top social media services. Learn how each can bring a career network to you.
  • Choose the services that best support your career development goals.
  • Document your path to success using the checklists and worksheets included with this course.
  • Plan daily and monthly strategic use of social media. Make opportunity knock!
Preview 02:10

Explore career networking in-depth using the attached resource files:

  • Review the major topics using an index to the lectures.
  • Go further in depth by exploring sixteen links to content used in developing this course.
More Resources for Your Career Journey

Complete this optional project to create a wide, solid foundation for your career network!

To get started, download the attached Career Network Construction checklist. Refer to it as you watch the 4-minute video introduction.

Recommended time for completing is 10 weeks. At no cost and with less than 2 hours per week, set up a career network across six powerful social media services.

PROJECT: Career Network Construction

This10-question, multiple-choice quiz covers representative topics from the entire course.

Check Your Strategic Social Networking Knowledge
10 questions
Bonus Lectures
2 Lectures 04:22

This brief video shows five ways that Facebook can help you build a career network.

  • ADD content
  • Advertise your career BRAND
  • CREATE a Facebook page
  • DISCOVER Facebook groups
  • ENGAGE with your online community
Fresh Catch: Use Facebook in Your Career Development

This brief video shows five ways that Google+ can help you build a career network.

  • ADD content
  • Advertise your career BRAND
  • CREATE additional pages
  • DISCOVER circles and communities
  • ENGAGE using +1, circles, and by sharing
Fresh Catch: Use Google+ in Your Career Development
About the Instructor
5.0 Average rating
3 Reviews
688 Students
1 Course

George taught in public schools and the U.S. Army. He earned a Master's Degree in Education, then scripted and programmed interactive training for Computer Sciences Corporation. More recently, he led instruction and developed training materials for Disney University during his 17 years at Walt Disney World Co.

Today, George blogs and produces video lessons. He views the internet as a sea of information. He casts out for career development tips and tools, hoping to land the best of them. Those become fresh video lessons.

George's lessons and webinars include worksheet downloads. Learners are advised to use pencil and to have an eraser handy. The sea is always changing!

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