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Starting a fashion company can be challenging. Especially when you lack experience in retail management or fashion. You do not want to make a simple legal or business mistake, which can cost you financially.
Be a Step Above the Competition When You Master These Legal and Business Concepts:
·Trademark your brand
·Figure out your brand identity
·How to get Copyright protection
·Familiarize yourself with patents
·Find your ideal price strategy
·Learn retail terminology
·How to find and approach retailers
This course is designed by a retail professional with fashion designers in mind.
Contents and Overview
The topics are based on the common problems and questions new brands have. I’m familiar with these issues since I’m an online retail buyer for a top 300 retailer. These are the topics I’m commonly asked when new brands are seeking advice from a buyer.
As a retail buyer with over 6 years of experience I have seen a lot of mistakes. For example, there are many tee-shirt brands on the market that will never land on a website, due to various legal problems with the retailer carrying the line. Communication can be an issue as well, especially when the owner of a brand lacks a retail or fashion management background and does not understanding common retail terms.
This course contains 7 topics and over 50 lectures. The majority of videos time length ranges from 30 seconds to 3 minutes, so you don’t feel overwhelmed by the material. In the class I give out helpful worksheets, resources for more information, and offer a quiz to learn terms.
I designed this course to be easily understood by beginners with no legal or business background. This class is perfect for teenagers to adults looking to start something new. I have a background in teaching, training and understand the importance of making lessons clear and simple.
At the end of the course you will feel more confident with the legal and business topics covered. You will gain valuable skills to help you run your fashion business as a seasoned professional.
DISCLAIMER: The legal information contained in this course is not legal advice, and should not be treated as such. Nothing contained in this course and course materials shall be deemed to create an attorney-client relationship with you. You must not rely on the information on this website as an alternative to legal advice from your attorney or other professional legal services provider. If you have any specific questions about any legal matter you should consult your attorney or other professional legal services provider. You should never delay seeking legal advice, disregard legal advice, or commence or discontinue any legal action because of information on this website. Portions of this disclaimer were created using a Contractology template available at: Free Net Law dot com
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|Section 1: Class Information|
Ericka Mitton- Retail Buyer- Instructor BackgroundPreview
About the course
|Section 2: Trademark: Creating Your Brand Image|
Protect your brand name and image.
Learn what a trademark is
Get trademark examples
Find out some well known trademark examples
Is it necessary?
How to file a trademark
How to indicate a trademark
What is a service mark?
Example of a service mark
Steps after you file your trademark
How to use the United States Patent and Trademark site
How do new filers register?
Finding attorneys in your area to help you
How to search for an existing trademark
Prevent confusion for the consumer
Example of how to search
What an alive or dead trademark is
Making a trademark effective
Other links on the site
The fees for filing a trademark
Information for new users
Preventing confusion with a trademark.
The ultimate goal of a trademark
How it protects a company
The case of Louis Vuitton VS. Dooney & Bourke .
Examples of a SM
Delta Airlines service mark example
Create a Brand or Logo Image
Run a Trademark Search
Register/Use your Trademark by Including it in Your Business Plan
Add Appropriate Trademark Notice to Products
What is a parody?
What happens to brands that make a parody?
What do retailers do?
Whats trademark infringement?
Whats not illegal
Who do brands come after?
Should you do it?
Married to the Mob Vs. Supreme
Why the lawsuit was dropped
Illustrate Your Trademark and Include it in Your Project!
|Section 3: Figure Out Your Brand Identity|
The important questions to ask yourself when figuring out your brand identity.
Are you filling a void in the marketplace?
What makes your brand different?
Demographics, who is it? What do they do?
Overview of the news publications to read daily.
WWD to get all your fashion/retail news.
New York Times for your domestic and international news
Los Angeles Times
Wall Street Journal
Check out these websites for more fashion business news, legal cases and gossip.
The Business of Fashion
The Fashion Law
Bonus: Check out these mens lifestyle sites.
Finding the void in the market place
Figuring out what makes your brand different?
What is your brand's demographics?
Creating A Target List Of Stores
Using Google Trends
Describe Your Brand Identity/Strategy for Inclusion in Your Project!
|Section 4: Copyright Protection of Fabric Design/Print|
Information on Copyrights.
What does it protect?
What can you copyright?
Do you need to copyright?
Is it expensive?
Whats the price?
How long does it take?
Do i need a lawyer?
What it does not protect.
How to use copyright
United States Copyright Office
Design Your Fabric
Run a Copyright Search
"Publish" Your Copyright by Including it in Your Business Plan
Add Appropriate Copyright Mark to Products
Design Your Signature Copyright and Include it in Your Project!
|Section 5: Familiarize Yourself with Patents/ Exploring PTO Websites|
The two type of patents
What patents protect
The 3 requirements that must be met
Issue with patents
Is it useful?
How it utility patents protects
Explore the Need for a Patent
Consult An Attorney if Interested in More Information
Justify your need for a patent in a short paragraph
|Section 6: Choose The Ideal Pricing Strategy, Free Trade Agreements and Vendor Compliance|
Pricing and shipping.
How to figure out your wholesale cost.
Suggested retail or MSRP
What the markup normally is for retail
Who uses keystone
Wholesale under keystone
Discounts, when to offer
Making up for lower margin items
Delivery of goods
Free Trade Agreements website
Countries we have an agreement with
When to check out the site
How are you going to price your goods for wholesale?
Knowing the Markup
Calculate Your Ideal Pricing and Pricing Model for Inclusion in Your Project!
Marking Up Your Product Under Keystone
Are you sourcing overseas?
|Section 7: Familiarize Yourself With General Retail Terms|
The terms to know.
Brick & Mortar
Whats on a purchase order
Example of Drop shipping
Net Payment Terms
Asking Retailers What the Sell-Through Rate is.
Purchasing Order AKA PO
•A document that gives important information about your product.
•Try to make this simple for easy selling.
Buyers can sometimes be lazy, make this easy!
Bill Of Lading
Brick and Mortar
•Retail rate at which items are selling during a certain time period.
–Could be by week or month.
•Sell Thru % =Units Sold/(Units Sold + Units on hand).
Test Your Knowledge of Retail Terms with this Quiz!
|Section 8: Approaching Buyers and Finding a trade Show|
The cost of tradeshows
The benefits of attending
Cut the cost of tradeshows
When and where the big shows take place
Check out the links to major shows!
Vendor Diversity Programs
Diversity programs at department stores
|Section 9: Conclusion|
Ericka is a Sr. online retail buyer for the urban/streetwear sites Drjays and Djpremium. She has buying experience in men, women’s, and kids in all categories from footwear to apparel and accessories. Ericka takes supplemental courses studying product development at Fashion Institute of Technology in New York City. She frequents the major retail markets in Los Angeles, New York and Las Vegas to scout out trends and find the next big brands. She has grown her non-branded, private label, and special shops business such that it resulted in 222% growth. She has experience at the brand level, as well as the retail store level. Ericka holds a B.A. from Syracuse University.