Fashion management: Essential Guide to the Fashion Business

What is fashion. How fashion business works. Who is who in a fashion world.
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  • Lectures 12
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Are you interested in fashion and style? Do you know how Fashion works? Do you want to be good at fashion management?

We offer you the help of true professionals – fashion education with Italian teachers from Milan in Italian E-Learning Fashion School.

This course is about Fashion management and how fashion works nowadays.

This course will be a start point to everybody who wants to begin the career in fashion world. You will know how fashion works, who is who in a fashion business, what are fashion weeks and fashion collections.

We will help you to become fashion professionals with up to date knowledges and skills in fashion management.

More than 1 hour of informative and useful lectures about fashion management and how fashion works!

In these lectures you will know more about fashion management and how fashion works:

  • Haute Couture and Luxury in fashion
  • Premium brands in fashion: what is it
  • Mass market brands. Fast fashion: what is it
  • What do first and second lines of a fashion brand mean?
  • Licensing for Apparel fashion and Fashion industry
  • How to design a fashion collection: from mood board to production
  • Production of fashion collection: details
  • Fashion groups: who is most powerful in a fashion world now
  • Fashion designers: how is who in a fashion world
  • Fashion weeks and fashion shows. How to enter fashion week?

What are the requirements?

  • You don't need special extra programs or resources to complete the course

What am I going to get from this course?

  • You will know how fashion works
  • You will know who is who in a fashion system
  • You will begin to understand better how fashion is created

Who is the target audience?

  • You want to understand fashion better
  • You want to start a career in a fashion industry
  • You are working like stylist, designer, MUA, hair stylist, model, fashion photographer, personal shopper
  • You're interested to create your own fashion brand
  • You want to start a fashion shop

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction of teachers
Presentation of a teacher of this course
Presentation of a teacher of this course
Section 2: Fashion Market

In this lecture you will know: what is is haute couture? What are luxury brands? What does pret-a-porte mean?


In this lecture you will know: what does premium brands mean? Which brands are premium? Who buy premium brands?


In this lecture you will know: what does mass market mean? What does fast fashion mean? Which brands are mass market?

What do first and second lines of a fashion brand mean?

In this lecture you will know: what does brand extension mean? How Prada became so powerful fashion brand?

Section 3: Fashion Collections and Designers

In this lecture you will know: how to design a fashion collection? What does mood board mean? Why will you need a mood board? You will see an example of mood board.


In this lecture you will know: where are collections sewed? How to create good fashion collection?


In this lecture you will know: Who is most powerful in a fashion world? What does mean fashion group? What are benefits being part of fashion group?


In this lecture you will know: which brands are the most powerful? Who of designers are the most important? Which brands produce shoes?


In this lecture you will know: What does fashion show mean? When fashion shows are take place? Where fashion shows are take place? Different categories of fashion show

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Instructor Biography

Italian E-learning Fashion School, online school of fashion and style in Italy

Study fashion online in a fashion capital - Milan!

Italian E-learning Fashion School, which offers you the unique opportunity to receive the most current knowledge and skills in fashion industry from professional practicing instructors from Milan in the online form.

If you're interested to get more FREE online lessons about fashion and style we invite you to visit our website.

To make studying the Italian fashion and style affordable while maintaining the high level of quality, we've chosen for our fashion academy online form. It allows our students to study at any time of day and night without leaving their homes anywhere in the world, while gaining knowledge from Italian instructors who were born, trained and work in the fashion capital of the world. All lessons take place in an online form from Milan.

This is the guarantee of the high quality of knowledge.

Today in our fashion academy we have students from over 25 countries, including Italy, France, Switzerland, Sweden, Great Britain, Latvia, Cyprus, Greece, Denmark, Turkey, Czech Republic, Lithuania, USA, Finland, Norway, China, Ireland, Kyrgyzstan, Germany, Belarus, Russia, Kazakhstan, Ukraine and others.

We invite you to join us and get secrets of Italian style.

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