If you're anything like me or any of the dozens of fashion entrepreneurs I've worked with the past 15 years, you likely have been collecting ideas to open your own fashion business. They may keep you up at night, and maybe you've been jotting them down in a notebook by your bed. Or maybe you take longer lunch breaks and research shops or online to figure out how to build this thing. Or maybe, you've never told anyone. . . but this desire to open up your own fashion business is real. And until you do it, nothing matters.
The fashion industry is no joke. It’s hard work and you have to be ready for any challenge that comes your way. Any top business owner will tell you how critical the development phase is for carrying out a successful launch.
I created Idea to Action as the first course in a series to allow the individual at the very onset of planning their business to sort through all of these ideas. You will get the chance to dump them all out, make sense of them, uncover what niche markets are, narrow in on your target customer and even start to better research your competitors.
There are workbooks, video lessons and resources I've amassed as both a Parsons professor in Fashion Marketing, a business owner of my own boutique and wholesale business and a decade worth of consulting with international fashion labels.
Good luck and let's make this happen!
In this introductory lesson, you will learn how to prepare and organize your ideas written down on paper or your computer, any research you've done or just the thoughts keeping you up at night surrounding this exciting fashion business idea of yours. We will discuss practices to create structure and order when planning your company and best practices around continuing to do the necessary on-going research all entrepreneurs go through in building a successful company.
So yes, you’ve got an idea. Maybe you have three or four. Maybe you want to combine some creative ideas or improve upon an existing business model. Amazing!
You may have been thinking about this idea for a long time. Quite possibly this is the very first time you are ever writing the ideas down on paper/computer. Don't worry all of this work is for your eyes only.
Now let's get into the What, the Want and the Why for your Idea.
In this lecture, we get to talk about your customer. Most often, the customer is you 6 months ago. Or maybe a year ago. It's the "you" when you noticed this idea didn't exist in the marketplace, and now after searching and researching you finally recognize you need to build it!
If it's not you 6 months ago, it might be an opportunity you noticed in the marketplace, global, local. No matter what, you definitely need to put yourself into your customers shoes. Let's begin.
Everyone has a good idea. You have a good idea. It’s how you can act on it that will make all the difference in the world, for you and your future, and for others. To make you successful.
In this session, you are going to create micro steps for your planning.
Global business educator with 8 years as faculty at Parsons School of Fashion, Parsons Paris, The New School's Open Campus, Skema Masters of Luxury Management in China & France and Penn State SMEAL Business College program in France.
Creative, on-trend international fashion business and marketing strategist who launched the Pattern to Plan fashion coaching practice in 2014. MBA in Marketing.
Current interests include fashion startups, new business models, digital marketing and the health/wellness industries.