Fashion Business: Taking Your Ideas to Market
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Fashion Business: Taking Your Ideas to Market

Have an idea for a business? Pull all the ideas out of your head and turn them into an action plan to move forward.
New
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
12 students enrolled
Created by Gretchen Harnick
Last updated 8/2017
English
Current price: $10 Original price: $30 Discount: 67% off
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Includes:
  • 1 hour on-demand video
  • 8 Articles
  • 4 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will know how to measure, evaluate and refocus their ideas to meet the demands of the changing fashion marketplace.
  • Students will go deeper into identifying their target market.
  • Students will write their first set of business planning action steps in order to launch their fashion business.
  • Students will be able to pull all the creative ideas out of their head, organize and present them as a focused business concept.
View Curriculum
Requirements
  • None.
Description

If you're anything like me or any of the dozens of fashion entrepreneurs I've worked with the past 15 years, you likely have been collecting ideas to open your own fashion business. They may keep you up at night, and maybe you've been jotting them down in a notebook by your bed.  Or maybe you take longer lunch breaks and research shops or online to figure out how to build this thing. Or maybe, you've never told anyone. . . but this desire to open up your own fashion business is real. And until you do it, nothing matters. 

The fashion industry is no joke. It’s hard work and you have to be ready for any challenge that comes your way.  Any top business owner will tell you how critical the development phase is for carrying out a successful launch.

I created Idea to Action as the first course in a series to allow the individual at the very onset of planning their business to sort through all of these ideas.  You will get the chance to dump them all out, make sense of them, uncover what niche markets are, narrow in on your target customer and even start to better research your competitors.

There are workbooks, video lessons and resources I've amassed as both a Parsons professor in Fashion Marketing, a business owner of my own boutique and wholesale business and a decade worth of consulting with international fashion labels. 

Good luck and let's make this happen!

Who is the target audience?
  • Anyone who wants to build a fashion company and doesn't know where to begin.
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Curriculum For This Course
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Introduction
5 Lectures 13:03

In this introductory lesson, you will learn how to prepare and organize your ideas written down on paper or your computer, any research you've done or just the thoughts keeping you up at night surrounding this exciting fashion business idea of yours.  We will discuss practices to create structure and order when planning your company and best practices around continuing to do the necessary on-going research all entrepreneurs go through in building a successful company. 

Intro to Idea to Action
00:35



Resources and my favorite tools
01:23

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The Idea
4 Lectures 13:03
Intro to The Idea
02:21

So yes, you’ve got an idea. Maybe you have three or four.  Maybe you want to combine some creative ideas or improve upon an existing business model. Amazing!

You may have been thinking about this idea for a long time. Quite possibly this is the very first time you are ever writing the ideas down on paper/computer. Don't worry all of this work is for your eyes only. 

Now let's get into the What, the Want and the Why for your Idea. 

The Idea
04:57

What is MUSU?
01:29

For best results
04:16
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The To
4 Lectures 17:26
Introduction to "The To"
02:32

In this lecture, we get to talk about your customer. Most often, the customer is you 6 months ago. Or maybe a year ago.  It's the "you" when you noticed this idea didn't exist in the marketplace, and now after searching and researching you finally recognize you need to build it! 

If it's not you 6 months ago, it might be an opportunity you noticed in the marketplace, global, local. No matter what, you definitely need to put yourself into your customers shoes. Let's begin.

Lecture 3: The To (To Whom You are Selling)
05:58

Creating Customer Profiles
07:32

For best results
01:24
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Taking Action
3 Lectures 08:45
Intro to Taking Action
03:12

Everyone has a good idea. You have a good idea. It’s how you can act on it that will make all the difference in the world, for you and your future, and for others.  To make you successful.

In this session, you are going to create micro steps for your planning.

  1. Writing measurable goals
  2. Refining
  3. Removing obstacles
Lecture 4: Taking Action
05:08

For best results
00:25
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What to do with multiple ideas.
4 Lectures 06:59
Intro to being multi-passionate
00:15

How to be multi-passionate and still create a business
05:18

Take it one step further: research competitors.
00:30

Thank you! Where to find more resources.
00:56
About the Instructor
Gretchen Harnick
5.0 Average rating
1 Review
12 Students
1 Course
Professor-Parsons School of Fashion & Owner-Pattern to Plan

Global business educator with 8 years as faculty at Parsons School of Fashion, Parsons Paris, The New School's Open Campus, Skema Masters of Luxury Management in China & France and Penn State SMEAL Business College program in France. 

Creative, on-trend international fashion business and marketing strategist who launched the Pattern to Plan fashion coaching practice in 2014. MBA in Marketing. 

Current interests include fashion startups, new business models, digital marketing and the health/wellness industries.