Fashion Brand Launch: Public Relations & Media Strategies

Understanding how an effective public relations strategy is needed for credibility and expanding your consumer base
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  • Lectures 8
  • Length 43 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

This is the course you will need to understand how public relations can positively effect your brand. This course "Fashion Brand Launch: Public Relations" gives insight on what an entrepreneur needs to build a reputation that will allow one to build and maintain a strong audience.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

  • What is Public Relations
  • Why Brands Need PR
  • Types of Media to Pitch
  • How to Generate Media Exposure
  • Product Placement
  • Collaborations
  • Events
  • Types of Coverage to Expect

The course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45 minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.

The course videos last a total of 45 minutes.

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph

~ I LOVE WARD & FIFTH!! - TG

What are the requirements?

  • Just enthusiasm to learn the business of fashion
  • Computer

What am I going to get from this course?

  • Understand how to build an effective reputation with PR methods
  • Learn how public relations can be a cost effective branding strategy
  • Determine the 4 important types of media to reach out to
  • Learn what 'inside of book' , 'roundups' and 'features' are
  • Find out how to get an effective public relations strategy started
  • Understand the best ways to get celebrity placement

What is the target audience?

  • No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
  • Individuals interested in launching a fashion brand

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
What is Public Relations
Preview
03:32
Why Brands Need PR
Preview
04:51
Section 2: Getting Going
Types of Media to Pitch
Preview
07:07
Types of Coverage to Expect
04:04
Section 3: Public Relations Strategies
How to Generate Media Exposure
06:00
Product Placement
05:07
Collaborations
06:24
Events
05:36

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Instructor Biography

Ward & Fifth Consulting, Teaching the skills needed to launch a Fashion Brand

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.

As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target consumer definition, new market entry, and social media coupled with a dual focus on operational efficiencies to drive bottom line results for his clients. He has deep expertise in the areas of pay-per-click advertising, product branding, brand extensions, social media channels, lean start-up strategies, business plan implementation and management. His clients have included among others: KangaROOS, QuickSwipe, Lugz, adidas, Fila, Tommy Owens, Wheel-Nation, State & Liberty and RolPal.

As Co-Founder of Shane+Shawn shoes along with this twin brother (Shane), Shawn led the development of this brand from concept to establishing wholesale accounts with Nordstrom, Macys, Urban Outfitters, Finish Line, and Zappos. Shawn was responsible for all marketing, social media, and PR initiatives along with overall responsibility for operations including wholesale management, EDI/QRS and logistics.

Finally with a passion for teaching and mentorship, Shawn has joined startup incubators as a mentor at New York Univerity, University of Michigan and Founders Institute. He has also formed an online entrepreneurship academy at Udemy and LearnSocial for budding students and aspiring entrepreneurs looking to enter the apparel & accessories industry.

Having launched or relaunching over 10 businesses in the past 15 years , Shawn has become a sought after consultant specializing in business start-ups as well as mid-to-large size corporations with a recent emphasis on lifestyle, culture, trends, and millennials.

Classically has a bachelors and masters degree in Mechanical Engineer from the University of Michigan and Oakland University.

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