Fashion Brand Launch: Product ID, Design & Development

Understanding how an effectively brand and develop your product
3.7 (19 ratings)
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  • Lectures 7
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

This is the course you will need to understand how to generate product identification characteristics to distinguish your brand from competitors.

The 45 minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

  • Product I.D.
  • Product I.D. Examples
  • Product Design Plan
  • Product Development Plan
  • Sample Tech Package
  • Product Offering Timeline
  • Final Suggestions

The course is structured into 7 lectures.

If you have any questions relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - Stevyn

~ It was jam packed full of info I was really looking for! - Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - Shayna

~ Great, easy to understand and follow. - Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful. - Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona

~ Great, easy to understand and follow. - Joseph

~ I LOVE WARD & FIFTH!! - TG

What are the requirements?

  • Just enthusiasm to learn the business of fashion
  • Computer

What am I going to get from this course?

  • Understand how to give your product the characteristics it needs to stand out

What is the target audience?

  • No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
  • Individuals interested in launching a fashion brand

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Product ID, Design & Development
Product I.D.
Preview
04:08
Product I.D. Examples
Preview
08:17
Product Design Plan
10:21
Product Development Plan
08:29
Sample Tech Package
05:17
Product Offering Timeline
08:35
Final Suggestions
05:56

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Instructor Biography

Ward & Fifth Consulting, Teaching the skills needed to launch a Fashion Brand

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.

As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target consumer definition, new market entry, and social media coupled with a dual focus on operational efficiencies to drive bottom line results for his clients. He has deep expertise in the areas of pay-per-click advertising, product branding, brand extensions, social media channels, lean start-up strategies, business plan implementation and management. His clients have included among others: KangaROOS, QuickSwipe, Lugz, adidas, Fila, Tommy Owens, Wheel-Nation, State & Liberty and RolPal.

As Co-Founder of Shane+Shawn shoes along with this twin brother (Shane), Shawn led the development of this brand from concept to establishing wholesale accounts with Nordstrom, Macys, Urban Outfitters, Finish Line, and Zappos. Shawn was responsible for all marketing, social media, and PR initiatives along with overall responsibility for operations including wholesale management, EDI/QRS and logistics.

Finally with a passion for teaching and mentorship, Shawn has joined startup incubators as a mentor at New York Univerity, University of Michigan and Founders Institute. He has also formed an online entrepreneurship academy at Udemy and LearnSocial for budding students and aspiring entrepreneurs looking to enter the apparel & accessories industry.

Having launched or relaunching over 10 businesses in the past 15 years , Shawn has become a sought after consultant specializing in business start-ups as well as mid-to-large size corporations with a recent emphasis on lifestyle, culture, trends, and millennials.

Classically has a bachelors and masters degree in Mechanical Engineer from the University of Michigan and Oakland University.

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