Fashion Brand Launch: Market Research Strategies & Analysis
3.6 (40 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Fashion Brand Launch: Market Research Strategies & Analysis

Understand the key steps to establish a clear Branding Message, Mission Statement, Motto, Brand Aesthetic & Philanthropy
3.6 (40 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,207 students enrolled
Last updated 8/2014
English
Current price: $10 Original price: $55 Discount: 82% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • An introduction to branding for fashion startups
  • Learn how to create a mission statement
  • Learn how to create an effective motto
  • Real-world strategies (no theory) from someone who's done it. Shawn has launched multiple successful fashion brands and collaborations
  • Learn how to create a unique brand aesthetic
  • Learn how to incorporate philanthrophy into your fashion startup
  • Inside tips to finding success in the fashion industry
  • Lessons that will allow your company to grow and thrive in a saturated marketplace
View Curriculum
Requirements
  • Just enthusiasm to learn the business of fashion
  • Computer
  • Speaker or headphones to listen to audio presentation
Description
  • Not sure if your fashion company needs a Mission Statement or Motto?
  • Confused on where to start to formulate your brand's message?
  • Still mulling over if your brand should attach a philanthropic cause?

This is the only course you'll need to make sure you have all of your administrative items covered before you introduce your brand to the marketplace.This course, 'Fashion Branding: Market Research Strategies and Analysis' gives insight on the initial steps that an entrepreneur needs to perform to determine where his/her idea fits into the marketplace.

The 45+ minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects:

  • Case Study of a successful fashion company who used market analysis to determine it's business model
  • What items to consider before deciding on the product you should launch
  • Determining the target consumer
  • How to perform market research
  • How to define your brand's competition
  • Determining your brand's niche and how it can stand apart from the rest
  • 2nd Case Study of a recently launched brand that was consulted by Shawn Ward/Boardroom Rock Stars

This course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45+ minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand.

The Course Videos last a total of 45+ Minutes.

The Course is structured into 7 Lectures.

If you have question relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy:

Fashion Brand Launch: Corporate Filings & Trademarks

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN

~ It was jam packed full of info I was really looking for! – Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA

~ Great, easy to understand and follow. – Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you – Mona

~ I LOVE BOARDROOM ROCK STARS – TG

~ Highly recommend - JACKIE

Testimonials:

~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN

~ It was jam packed full of info I was really looking for! – Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA

~ Great, easy to understand and follow. – Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you – Mona

~ I LOVE BOARDROOM ROCK STARS – TG

~ Highly recommend - JACKIE

Who is the target audience?
  • No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
  • Individuals interested in launching a fashion brand
  • People who want to become an entrepreneur
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction
1 Lecture 08:03

Learn the fundamentals of branding in the fashion industry.

Preview 08:03
+
Mission Statements & Mottos
2 Lectures 12:11

Learn how to formulate your mission statement, and the importance of this internal guiding life.

Preview 06:08

Learn how to design a unique and effective motto.

Creating a Motto for your Brand
06:03
+
Branding Strategies
2 Lectures 14:50

Learn how to create a successful brand aesthetic, as well as the factors that are involved in developing this aesthetic.

The Importance of Your Brand's Aesthetic and How to Build It
06:20

Learn how to interconnect philanthropy to your fashion brand.

The Importance of Philanthropy in building Your Brand
08:30
+
Bonus Material
2 Lectures 13:44

Receive insights into the fashion industry, and firsthand advice for finding success.

Bonus Lecture: Important Notes and Tips about the Fashion Industry
06:54

Learn how to apply your gained knowledge from these lectures into the real world.

Homework Assignment: Some Important Work to do on your own
06:50
About the Instructor
Ward & Fifth Consulting
3.7 Average rating
155 Reviews
5,310 Students
8 Courses
Teaching the skills needed to launch a Fashion Brand

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.

As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target consumer definition, new market entry, and social media coupled with a dual focus on operational efficiencies to drive bottom line results for his clients. He has deep expertise in the areas of pay-per-click advertising, product branding, brand extensions, social media channels, lean start-up strategies, business plan implementation and management. His clients have included among others: KangaROOS, QuickSwipe, Lugz, adidas, Fila, Tommy Owens, Wheel-Nation, State & Liberty and RolPal.

As Co-Founder of Shane+Shawn shoes along with this twin brother (Shane), Shawn led the development of this brand from concept to establishing wholesale accounts with Nordstrom, Macys, Urban Outfitters, Finish Line, and Zappos. Shawn was responsible for all marketing, social media, and PR initiatives along with overall responsibility for operations including wholesale management, EDI/QRS and logistics.

Finally with a passion for teaching and mentorship, Shawn has joined startup incubators as a mentor at New York Univerity, University of Michigan and Founders Institute. He has also formed an online entrepreneurship academy at Udemy and LearnSocial for budding students and aspiring entrepreneurs looking to enter the apparel & accessories industry.

Having launched or relaunching over 10 businesses in the past 15 years , Shawn has become a sought after consultant specializing in business start-ups as well as mid-to-large size corporations with a recent emphasis on lifestyle, culture, trends, and millennials.

Classically has a bachelors and masters degree in Mechanical Engineer from the University of Michigan and Oakland University.