Fashion Brand Launch: Corporate Filings and Trademarks

Learn the critical steps needed to protect your concept and determine if you should file an S-Corporation or an LLC.
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  • Lectures 7
  • Length 41 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 8/2014 English

Course Description

  • Not sure what corporate structure is good for your new company?
  • Confused on why so many corporations are formed in Delaware?
  • Want to insure that your concept is protected from copy-cats?
  • Not sure if you need to trademark your logo?

This is the only course you'll need to make sure you have all of your administrative items covered before you introduce your brand to the marketplace.

Protecting your brand's name, logo and idea is very important and needs to be done before you begin anything that may be seen by the consumer.

Learn how to determine if you should file your business as a Limited Liability Company or an S-Corporation, as well as where to register filing forms by looking at the benefits of filing in your home state versus Delaware. Learn the ins-and-outs of trademarking, from your brand's word mark, design/logo marks, and DBAs (Doing Business As), while also learning the benefits to having an attorney versus doing it yourself.

The Course Videos last a total of 37+ Minutes.

The Course is structured into 7 Lectures.

If you have question relating to the course, please feel free to contact me here on Udemy!

Please don't forget to leave me a comment and a rating if you think it is appropriate to do so. :)

If you enjoyed this Course you may like to consider my other Courses here on Udemy:

Fashion Brand Launch: Market Research Strategies & Analysis


~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN

~ It was jam packed full of info I was really looking for! – Cassy

~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA

~ Great, easy to understand and follow. – Joseph

~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal

~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you – Mona


~ Highly recommend - JACKIE

What are the requirements?

  • Just enthusiasm to learn the business of fashion
  • Computer
  • Speaker or headphones to listen to presentation

What am I going to get from this course?

  • Learn the basics of corporate filing
  • Learn the styles of corporate filing: LLC and S-CORP
  • Learn where to file: Your state versus Delaware
  • Real-world strategies (no theory) from someone who's done it. Shawn has launched multiple successful fashion brands and collaborations
  • Learn how to register filing forms
  • Learn the basics of trademarking
  • Learn the fundamentals of work mark and design mark
  • Learn the benefits of DBA (Doing Business As)
  • Learn the difference between trade names and corporate names
  • Lessons that will allow your company to grow and thrive in a saturated marketplace

Who is the target audience?

  • No experience needed; Individuals who have a desire to become an entrepreneur and launch their own fashion brand.
  • People who want to become an entrepreneur
  • Individuals who want to launch a fashion brand

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Filing Structures for Your Company

Learn what a Limited Liability Company is, and what the advantages and disadvantages are for this form.


Learn the aspects involved in s-coroporations along with the advantages and disadvantages of this form.

Section 2: State Filing Location

Learn where to file your forms, particularly comparing the benefits to filing in Delaware versus your personal state.

Section 3: Filing Forms & Trademarks

Learn the ins and out of filing forms by receiving advice as to how to successfully do so.


Learn the difference between DBA (Doing Business As) and corporation titles, and the benefits to both.


Learn the requirements for trademarking, focusing on trade names, corporations names, and the importance of having a lawyer.

Section 4: Bonus Material

A personal look into how the Shane+Shawn business works.

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Instructor Biography

Ward & Fifth Consulting, Teaching the skills needed to launch a Fashion Brand

Ward & Fifth's founder, Shawn Ward is an entrepreneur, business consultant, incubator adviser, investor and branding professional with over 15+ years in the consumer goods, tech and digital marketing, with an expertise in bringing business ideas to market.

As Lead Consultant at Ward & Fifth, Shawn helps companies define & execute their business plans with an emphasis on brand definition, target consumer definition, new market entry, and social media coupled with a dual focus on operational efficiencies to drive bottom line results for his clients. He has deep expertise in the areas of pay-per-click advertising, product branding, brand extensions, social media channels, lean start-up strategies, business plan implementation and management. His clients have included among others: KangaROOS, QuickSwipe, Lugz, adidas, Fila, Tommy Owens, Wheel-Nation, State & Liberty and RolPal.

As Co-Founder of Shane+Shawn shoes along with this twin brother (Shane), Shawn led the development of this brand from concept to establishing wholesale accounts with Nordstrom, Macys, Urban Outfitters, Finish Line, and Zappos. Shawn was responsible for all marketing, social media, and PR initiatives along with overall responsibility for operations including wholesale management, EDI/QRS and logistics.

Finally with a passion for teaching and mentorship, Shawn has joined startup incubators as a mentor at New York Univerity, University of Michigan and Founders Institute. He has also formed an online entrepreneurship academy at Udemy and LearnSocial for budding students and aspiring entrepreneurs looking to enter the apparel & accessories industry.

Having launched or relaunching over 10 businesses in the past 15 years , Shawn has become a sought after consultant specializing in business start-ups as well as mid-to-large size corporations with a recent emphasis on lifestyle, culture, trends, and millennials.

Classically has a bachelors and masters degree in Mechanical Engineer from the University of Michigan and Oakland University.

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