Fashion Blogging - A Practical Guide from A-Z
I am a professional fashion blogger, and in this course I will guide you through everything you need to know to create and build you own successful blog. We'll cover blogging topics relevant to fashion, lifestyle, beauty and travel blogs, and take a realistic look at how to build a blog on a budget with absolutely no technical knowledge.
If you're considering fashion blogging as a hobby or a career this course is for you. It's going to be a comprehensive A-Z cover the end goal of monetisation techniques, but also all the 101 Basics about building a site and registering a domain name.
Fashion blogging is huge amounts of fun and can be as big or small commitment as you choose. I'm so excited to teach you all about blogging and share my passion with you!
After taking this course you will:
Welcome to the course! In this lecture you can meet your trainer and here a bit more about her blog Pauper to Princess.
In this next section we'll be covering all you need to know to get your blog off the ground. It's very hard to change your blog name once you choose it so make sure you get off on the right foot.
Who are your target readers going to be and what will they love about your blog? Are there gaps already or are you joining a popular (and profitable) niche?
Firstly - what should you call your blog?? It's really hard to change this later so make sure you choose something that represents you, and won't age or restrict you later.
Here you can see some great tools and inspiration that both represents you and your personality, as well as the vibe and content of your blog.
This section will cover how to build your blog, with no previous technical knowledge. You can pay someone to do this for you, but you're more than capable if you use the right tools and follow these simple steps.
There is lots of debate over whether Blogger, Wordpress or Tumblr are better, and this lecture will give you my guide on the differences between them and which one is my favourite.
This lecture introduces you to how to choose a theme and blog design. Avoid the common pitfalls and make sure you've got a user friendly blog design that maximises you chances or a high readership and brand partnerships. First impressions count!
This skill will allow you to unlock huge potential on your blog. It's not complicated, but as a newbie you'll want to make sure you understand it and start installing everything you can find!
Having a beautiful and professional looking blog needn't cost you anything at all. This lecture looks at how you can create your own branding, header and widgets with no design experience or budget.
In this section we will look at what equipment you'll need for a successful blog. You needn't invest a huge amount, but if you're serious about blogging you should try and get off on the right foot. It's a competitive industry and although content is king you might want to pick up a few of these items.
The world of digital cameras is a complicated and ever changing one. This lecture looks at what types are out there and some pitfalls you'll definitely want to avoid.
Lenses can be a big investment and you don't want to choose the wrong ones. This course looks at how you can save hundreds and still get amazing photos, simply by choosing the right lenses.
This lecture explains what Bokeh is, why you want it and how to get it!
Investing in lighting needn't be expensive, and can make an unbeliebable difference to the qaulity of your blog. This lecture explains why you need lights, what types are available, and which ones you should buy.
Those little extra purchases can make all the difference, and needn't be expensive. Make your life easy from day 1 by picking up these tips and tricks.
Writing an amazing blog post comes down to a selection of factors, from content to images to titling. This section covers everything you'll need to know.
Getting the right title for your blog post can be make or break, and this lecture will look at the reasons why you need to be practical instead of poetic.
You needn't be a professionally trained photographer to take gorgeous and eye catching photos. This lecture takes a practical (and realistic) look at what photography you can achieve in your own home.
These are some of the cameras, and lights, etc that I use and recommend if you don't fancy reading lots of techy camera blogs!
Photoshop can be a valuable investment, but it's also very expensive. If you'd like some free versions then this lecture is for you!
When you're writing your blog post make sure you consider content, layout, images, word count, and your SEO. This lecture talks you through the secrets of writing a great blog post every time.
It's perfectly natural to run out of ideas for blog posts at some point, so here are some great tips for ways to keep your creative juices flowing! It's unbelievably important to keep your blog constantly updating and not let quiet patches sneak up on you - this lecture helps you set up for success.
Do you need to blog every day or is once a week enough? This lecture looks at what time of day is the best, as well as how often you need to post.
In this section we are going to look at growing your blog. From getting your name out there, to meeting fellow bloggers, to ranking well on Google. It's all here and it's all tech-jargon-free!
SEO is a vast and complex topic, which will leave you reeling in technical jargon. This lecture gives a practical and honest look at how you can understand SEO better, and optimise your blog.
Domain Authority Score is fast becoming the most important statistic on your blog. This lecture explains what it is and how to improve your own score.
How can you make social media work for you without it taking over all your time? This lecture gives a practical and realistic look at social media, and how you can use it to drive traffic to your blog.
Instagram is an incredible way to bring people to your blog, and fast becoming the most important social media platform for bloggers. This lecture looks at specific and practical tips you can use to get hundreds of followers quickly.
Here are some great groups you can join on facebook, twitter, and online to make sure your blog gets exposure, and you get support from fellow bloggers.
Working with brands is the goal of every blogger, but it can be a complicated and secretive industry. This section will introduce you to everything you'll need to know about being a brand's favourite blogger.
This lectures gives an honest look into what it's really like to be a blogger. We'll examine the costs, time, and lifestyle that comes with it, and check you're ready for the ride!
If you want to work with brands but you're not getting approached these are some quick and practical changes you can make. It's amazing which tiny things can turn a brand off, or mean you miss out on an opportunity so here's how to make sure your blog is the best.
A press kit is a handy tool that doesn't take long to make and can make you look instantly professional. This lecture looks at what a press kit is, what to include, and how branding can be make or break.
What should you include in your press kit? Here's a quick guide to some options of things brands love to see.
It's important that when you're getting in touch with a brand you contact the right person. This lecture looks at who is best to email, how to go about it, and a few people you may not have thought of!
Working with brands can be a very daunting concept, but this lecture takes you through what to say when you approach them to make sure they like you and keep in contact.
It's vital throughout the growth of your blog that you keep your integrity in tact. This is partly for your own wellbeing as an honest and trustworthy blogger, but also carries legal implications for taking payment and not disclosing it.
When a brand asks you what your fee is you can be really stuck with no guidance! This lecture aims to help give you some ballpark figures, and understand your own value. Don't undersell yourself.
Knowing what amount to bill a brand for can be really tricky. Most bloggers don't like to talk about what they charge, but in this document you can see some broad and specific surveys to guide you.
A popular way to get more traffic on your blog is to do a giveaway, but it can be more difficult than you think so here's a quick guide to nailing it the first time!
Here are a few more useful resources that you might enjoy. Everything from other bloggers to read about and online communities that you'll benefit from.
I've done a huge range of other courses across a big mixture of topics. If you'd like to try any I'll be happy to offer you a discount as a thank you for your support.
Thank you for completeting the course! As a little gift we wanted to give you some free coupons to use on our other courses.
Hello! My name is Louise Croft, a professional fashion blogger, entrepreneur, freelance PR, and life coach, from England. I have a first class business degree and have worked in a wide range of industries across the world. I'm currently a digital nomad travelling the world while I teach and create courses.
I'm passionate about helping other people achieve their potential through all aspects of their life. I really hope my courses will help you do better in everything from your career to your personal confidence. Udemy is now my full time job, combined with my fashion blog, and I'm so excited to share these skills with others.
I'm constantly creating new courses both on my own and in collaboration with other experts, so let me know if there's thing you'd like to see in particular. Currently offering sales, negotiating, fashion, study skills, make up, skincare, coaching, creative writing, interview skills, and many more.
Thanks for reading and enjoy the learning journey!