Google, Facebook, Yelp Online Review Marketing Entrepreneurs

Best Marketing Money Can’t Buy! Skyrocket Your Leads, Sales, & Reputation with the Most Trusted Form of Free Advertising
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  • Lectures 44
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description



BONUS UPDATE: LECTURE 12 - If your customer management software does not have a way to track your reviews consider using this simple Excel template. You can track all of your reviews in one file for the year.

"Reviews are the backbone of Local SEO and Online reputation, in this course Tom explains how to get reviews for your online business. No-Fluff...I highly recommend it to anyone" Faisal, Udemy Student

No matter what kind of business you have. If you are selling a product or service, online or offline, local, national or worldwide, your business needs to get control of and start leveraging positive online reviews on Google Plus, Yelp, Facebook, Yahoo and more! This course covers:

- How to create an endless source of free, new leads for your business

- How to gate or control which customers will write online reviews for you

- How to build or rebuild your online reputation (social proof) and your national and local search engine optimization with online reviews...BECOME A ROCK STAR IN YOUR LOCAL MARKET!

- What the most popular review sites are and how to find the review sites specific to your industry

- How to receive local and national attention with your online reviews

- How to leverage your new and existing positive customer reviews for maximum benefit

- How to handle negative and fake reviews about your product, service or company

- How to handle a complaining customer

- How to develop a systematic approach to handling your online review program in just 30 minutes or less per week

- And so much more!

All using only legitimate strategies….only real customers and real reviews! No black hat techniques, reputation management firms, or fake reviews allowed!

Plus, you get 10 fully customizable email, letter and webpage templates included

"I plan on using some of the tips I received from this course in my business. There were a lot of things about reviews that I learned that I was unaware of. The instructor has a pleasant voice and the course was interesting." Lora, Wedding Officiant & Author

Whether you are thinking of starting a business or you are a long time entrepreneur, managing and leveraging your customer's online reviews are vital to your businesses success! In the last few years online reviews and sites have exploded across the internet, Yelp, Google, Yahoo Local, Bing and so many more. Ask yourself this question. What did you do before the last time you made a purchase? Odds are that you looked for online reviews of the product/service and the company (or both) before you made a purchasing decision. According to a recent study by Dimensional Research, 90% or 9 out of 10 customers claimed positive reviews influenced their purchasing decision. On the flip side, 86% said their buying decision was influenced by negative online reviews!

Now try this. Pretend to be a potential customer for YOUR business. Type in a Google search with your business name followed by the word “reviews"…Gulp! Did you do it or were you too afraid of what might come up? If you were not happy with the results of this search, what can you do? A lot actually! In this course you'll learn why online reviews are critical for attracting more clients and sales. I'll show you what review sites all businesses should target and how to find the ones specific to your industry. We'll cover how to get your customers to give you those awesome reviews and then how to leverage them for their maximum positive impact. Plus if you've gotten negative reviews in the past, I'll show you how to bury those with positive reviews and lessen their impact on your business. With this course you'll get 10 email, letter and webpage templates to use, many resources and more! Sound like a lot of work? I'll show you how to spend less than 30 minutes per week on it! Are you envious of those customer service awards received by some businesses? I'll show you how to receive those as well!

Let's get started!

"This course has given me a way to get though the "review bottleneck". I work hard to produce high quality results for my clients and many of them are tremendously happy with the work I produce. My problems has always been that even when I ask (verbally) for them to review my work it generally doesn't happen, and I didn't understand why! Tom's course has given me not only the tools, but also the understanding of the process I need to properly encourage them to create and post positive reviews. On top of all that he also gives you a way to use reviews as a feedback mechanism to help improve your product or service delivery without damaging your public reputation. I can't tell you how many times I would like people to tell me what they are REALLY thinking when they don't want to. Tom's system helps with that as well." Scott, Udemy Student

Update: BONUS lecture 36: 5 minute overview of using my system for wedding professionals, DJs, caterers, florists, hotels, etc. Leverage your wedding marketing with online reviews on TheKnot, WeddingWire, Google, Yelp and more! Learn do it yourself reputation management to increase your leads and sales this wedding season.

Update: Lecture 27 & 28 - Yelp! Tips and tricks on how to master this popular review website! How to get those hidden or "not recommended" reviews to show up and a template for your Yelp reviewers!

BONUS UPDATE: Lecture 35 - 36 More Online Review Websites and Business Listing Websites To Consider (for all kinds of businesses)

BONUS 2: Lecture 25 - Wedding Professionals template, photographers, DJs, formal wear shops, what can you do right now to leverage your reviews for the busiest booking season of the year? Get your previous clients to review you on all of the review sites like WeddingWire and The Knot!

BONUS 3: Lecture 24 - Udemy Instructor template, how to leverage your Udemy course reviews onto other social media and review sites!

What are the requirements?

  • Access to the internet. A basic understanding of the internet and web surfing and how to use search engines. Students should also have a familiarity with social media, blogging and updating their own websites.

What am I going to get from this course?

  • You will be able to create new sources of leads for your business with online reviews
  • You will be able to build or rebuild your online reputation (social proof) and your national and local search engine optimization with online reviews
  • You will be able to leverage your new and existing positive customer reviews for maximum benefit
  • You will be able to choose popular review sites for your business and find the review sites specific to your industry
  • You will understand how some of the most popular internet review sites work
  • You will be able to to handle negative and fake reviews about your product, service or company
  • You will be able to develop a systematic approach to handling your online review program in just 30 minutes or less per week
  • You will be able to have more control on what customers write online reviews for you
  • You will be able to raise your review listings in Google...maybe to page 1

Who is the target audience?

  • Current entrepreneurs and small business owners
  • Individuals planning to start a business
  • Managers or employees that manage online marketing for a small business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Fans on Fire Program

Course promotion video - Welcome to Fans on Fire! How to get consistent, legitimate, and positive online reviews from your customers and build your business with the most trusted form of free advertising! Imagine opening your email inbox and seeing a flood of amazing reviews on Google Plus, Yelp, Bing, Yahoo and more.

Now I love small business marketing. But you know what I love more than small business marketing? It's free small business marketing! Few if any free marketing efforts can beat the power of legitimate online reviews. These days great internet marketing is all about stellar content and natural, organic search engine optimization. Your online reputation is either an asset or a liability. These days a future potential customer only has to hit a few keystrokes to find out what your past customers are saying about you. This course is going to teach you a simple system for managing your online reviews and then leveraging them to the max.

“Welcome to a new era of marketing and service in which your brand is defined by those who experience it.” Brian Solis

Start thinking of your happy customers as one of your most valuable assets. Your happy customers want to help you succeed and many will respond to your easy requests to help out in spreading the good word about your business.

A stellar review from a client on a review site will do some, if not all of these:

    -Give you a higher listing on the review site

    -Increase your star rating on the site and in search engines that share it

    -Increase organic national searches on Google, Yahoo, etc

    -Increase your local search engine optimization

But most importantly, it will increase your social proof, your legitimacy in your market. Clients and customers buy from those that they trust. Legitimate online reviews will do that for you.

In this section we introduced the Fans on Fire review program and you learned a little bit about me. You also got just a taste of why online reviews are so important for your business. In the next section we will introduce you to some of the more popular review websites and how to find the specific review sites for your industry.


Welcome to Google, Facebook, Yelp and more online review secrets to increase your marketing. And introduction to your instructor Tom Kenemore.

Welcome to the course! So glad you are joining us! I have a special bonus for active students! Check it out!
Section 2: Online Review Websites

This is the introduction section of online review websites.


This is a listing of some of the most popular online review websites, social media, etc. including sites like Google Plus, Facebook, LinkedIn, Yelp and more!


Here is a sample Google search to find out what your specific industry review websites are. My DJ business was part of the wedding industry so some of the popular review websites include The Knot, weddingwire, Yelp, etc.


Here is a short screen capture video of setting up a Google Plus business page profile. Each review website profile set up will be a little different.


NEW! Google's "Review's around the web" and Google Seller Ratings to further leverage your online review marketing


Here are some tips for setting up your website review profiles as well as your first homework. A review of what you learned about online review websites like Google Plus, Angies List, Foursquare and more.

Section 2 Quiz
3 questions

At anytime during the course you can ask questions in the discussion forum. Or if you have tips to share with your fellow students. Are you enjoying the course so far? Please leave a rating and review for me...thanks!!

Section 3: Getting Great Reviews!

This is an introduction to getting your first reviews. In this section we cover the different ways of getting customer and client reviews. We also talk about the Fan on Fire in the moment and some words of warning. Like how not be penalized by Google.


This section covers some of the top questions to put on a review form. Remember, keep it short. The more questions you ask, the more likely a client may decide not to fill it out.

1 page

Here is the sample review text for a letter or email. Customize the wording to fit your particular business or industry.


This section includes some of my top tips on getting clients to send in your review. Should you offer and incentive to fill out your review form? NO! This section will explain why and more!


This is the conclusion to section 3, getting great reviews from your clients. In the next section I will show you how to leverage those awesome reviews from your clients into an endless source of new business!


I'm covering a lot of info in this course. Be sure to share your experiences or ask your questions in the discussion forums!

Section 3 Quiz
3 questions

If your customer management software does not have a way to track your reviews consider using this simple Excel template. You can track all of your reviews in one file for the year.

Section 4: Fans on Fire - Leveraging Those Great Reviews

This section introduces the meat of the Fans on Fire course, leveraging your great client reviews. This section provides the specific strategies to build your business with positive reviews on Google Plus, Yelp, Yahoo and more!


This section covers getting organized. How should you categorize your reviews? Should you send an average review to an online profile? Plus I cover preparing to contact your fans.


This is the most valuable section of the Fans on Fire course. I cover all of the different ways of contacting your raving fans and include 6 different templates for your letters and emails in the supplementary material section. This is the section you've been waiting for!

2 pages

In case you missed it in the last section. Here is the text for the first Fan on Fire email/letter. The other 5 templates are in the following lectures as well.

1 page

In case you missed it in Lecture 14. An alternate or 2nd letter/email to a Fan on Fire customer, sometimes it works well to have a manager or other employee send one of the letters/emails so they are not all coming from you.

1 page

Here is a 3rd and final example Fan on Fire review email and letter to use, you are squeezing the last possible reviews out of this happy customer.

A combination of 3 letter and emails is the maximum I recommend sending asking for more reviews. Any more than that and you are pushing being annoying. Plus, make sure they are spread out.

2 pages

This alternative text for a Fan on Fire letter/email is designed to be sent around the holidays.

2 pages

Here is alternative Fan on Fire letter/email template that you can use if you are shooting for a specific award.

2 pages

Alternative Fan on Fire letter/email text for use around the holidays to clients to a specific review site so you can win an award.


You need a special page on your website for your Fans on Fire. Here are 2 templates and tips on setting this up. Plus I include a link to an article describing both good and bad review landing pages.

2 pages

In case you missed it in the last sections supplemental material. Here is some sample text for your Fan on Fire webpage. An alternate text template is in the previous sections supplemental material as well.


Based on a question from another student/Udemy Instructor. Here is a template to use to leverage your Udemy course reviews onto other review websites.


What can you do now to set yourself up for the busiest booking time of the year? Make sure you fully leverage all of your client reviews from the past year. Do you have enough reviews in to be eligible for the Couples Choice Award or Best of the Knot? Included as a bonus is a template to help you collect reviews specifically from WeddingWire and to help you win the award!


Congratulations! You got an online review on one of your profiles! Now what? You guessed're not done yet...far from it. Let's leverage that review even more!


What! Your great review on Yelp disappeared! How do you get those filtered or not recommended reviews to show up?

Message to a Yelp customer that had their review hidden

Here is the conclusion to this section of Fans on Fire, leveraging great reviews and some homework.

Section 4 Quiz
3 questions
Section 5: Reduce The Impact of Negative and Fake Reviews

An introduction to the last section of the course. How to handle complaining clients and negative and fake reviews.


Very important to maintaining a great online review profile is catching complaining customers before they review you online.


This is the ugly side of the online review process. How to handle fake negative reviews. I give a personal example of what happened in my DJ business.


Here is the conclusion and homework to the section on complaining customers, negative reviews and fake reviews.

3 questions

A negative review received directly from a

Section 6: Bonus Resources Section

A ton of valuable links and tips to help build your positive reviews online!

2 pages

BONUS UPDATE: 36 More Online Review Websites and Business Listing Websites To Consider


This is a quick 5 minute overview or recap of using my system for wedding professionals, DJs, caterers, florists, hotels, etc. Leverage your wedding marketing with online reviews on TheKnot, WeddingWire, Google, Yelp and more! Learn do it yourself reputation management to increase your leads and sales this wedding season.

Section 7: Conclusion to Fan’s on Fire Course

Conclusion of the Fans on Fire course. Please share this course with other entrepreneurs, small business owners and associates that could benefit. Have a question? Please post it to the discussion boards or message me. Thank you so much for taking my class! Take care and good luck on all of your business ventures!

One more thing...
3 pages
Upcoming Bonus Lecture: How to leverage your reviews on Amazon!

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Instructor Biography

Tom Kenemore, Best-Selling Author, Serial Entrepreneur, Speaker Consultant

>> Click on the Earth icon on the left to sign up for my free entrepreneurship & marketing tips! <<


- 4 high rated courses!

- Over 8500 successful students!

Tom is a father, traveler, occasional 5K runner, best-selling author, serial entrepreneur, DJ, consultant, speaker, and Udemy instructor.

Tom has always been an entrepreneur. In grade school, he would sell pencils to his fellow classmates. He also bought, sold and bartered items at the local park-n-swap with his Grandmother. This was before the internet and Ebay. At 15, Tom took over his first small business, a bee swarm removal service in Arizona from one of his uncles.

In college, he took $600 in “leftover" student financial aid money and a Sear's credit card and started a mobile DJ company. After graduating from the University of Minnesota with a business degree, Tom went to look for a “real” job. After more than a dozen job rejections, he took that little DJ company and turned it into one of the largest and most awarded DJ entertainment services in the Upper Midwest. Under Tom’s leadership, that company received a dozen customer service awards including being named one of the top wedding services companies nationally.

So far Tom has started and owned six small businesses and sold millions of dollars in products and services. That's over 25 years of small business experience, and he’s never had more than a summer job for regular employment! 

Today Tom’s passion is speaking and education in entrepreneurship, small business and marketing.  He also enjoys speaking to groups of high school and college students about taking the entrepreneurial path rather than traditional employment.

Minnesota is home for Tom, but he spends much of his time traveling in the “Beast”, a 40’ RV. 

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