Failing Faster to Succeed as an Author
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Failing Faster to Succeed as an Author

How Market Research Can Boost Your Book's Sales Potential
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by Tara R. Alemany
Last updated 11/2015
English
Current price: $50 Original price: $60 Discount: 17% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the major elements of a book marketing plan.
  • Use market research to tailor content to a buying audience.
  • Identify key elements that can differentiate your book from others.
  • Leverage the best features of bestsellers to improve your content and design.
  • Engage your ideal readers and build lasting relationships with them.
View Curriculum
Requirements
  • Internet access for research purposes.
  • A subject matter they want to research and write about.
Description

With so many authors "gaming" the system to become a bestseller on Amazon, but never earning a cent, wouldn't you like to know how to create a bestselling book that actually earns you money?

I can show you how!

I have been speaking all over the country for the past few years about book marketing. My award-winning book, "The Plan that Launched a Thousand Books: A DIY Guide to Creating Your Book Marketing Plan" continues to receive rave reviews, as well as to establish my expertise in the industry and generate revenue through book sales and client engagements..

In Failing Faster to Succeed as an Author, I show you how to use market research to:

  • create a marketing plan that reaches your ideal reader
  • identify topics that already have a buying audience
  • tailor your content to meet needs in the marketplace
  • design your book so that it stands out from the competition
  • use your book to increase your following.

This course is designed to help you evaluate book ideas and quickly drop those that won't sell to create a book that already has an eager audience waiting for it by the time that it's released.

As you navigate this course, you'll gain insights and learn the strategies that I use to make my books and those of my clients market successes. Upon successful completion of this course, you'll be able to:

  • Position yourself to attract the desired income from your writing efforts
  • Amplify your book's marketability and salability to drive results and grow your list
  • Develop a highly marketable book that fills a market need
  • Appreciate the factors that equate to success when establishing your brand

Start learning how to #FailFaster today!

Who is the target audience?
  • This course is meant for authors who are open to the idea of creating the content their readers are looking for. While the strategies outlined here work best for non-fiction authors, fiction authors will find useful information as well.
Curriculum For This Course
20 Lectures
01:00:14
+
Introductions
3 Lectures 07:44

Meet your instructor, Tara Alemany, a multi-award winning and best-selling author and speaker.

Preview 01:29

In this lecture you will learn:

  • how to define your version of success
  • how to develop a solid marketing plan
  • when to start marketing your book
  • how to publicize your book and yourself
  • how to secure multiple reviews
Preview 02:19

In this lecture you will learn:

  • to understand the reason behind writing your book (why)
  • how to identify your target audience
  • why your goals for writing your book are important to know
  • how to reach your marketing goals
  • what to consider when defining your marketing budget
Preview 03:56
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The Purpose of Market Research
2 Lectures 03:48

In this lecture you will learn:

  • how to ensure that your target readers will read your book
  • what to do before you start writing
  • what questions you should be asking when you do your market research
  • how to refine your understanding of your target market
  • what you need to know about your competition
  • how that information will help you write a better book
Getting Started on Your Market Research
03:17

In this lecture you will learn:

  • why it's important to predict your sales
  • what makes that difficult to do
  • how to predict your sales with the most success
Project Your Sales
00:31
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Getting Started on Your Research
7 Lectures 26:06

In this lecture you will learn:

  • why market research is beneficial
  • how to anticipate market cycles
  • how to have your book meet the market's demands


Do the Research
01:36

In this lecture you will learn:

  • why you can't trust the top 100 free books
  • what makes Amazon research misleading
Preview 02:46

In this lecture you will learn:

  • what KindleSpy is
  • where to find demos and reviews of KindleSpy
  • how to use KindleSpy to refine your book proposal


The links mentioned in this lesson are available in the Resources.

Introducing a Powerful Market Research Tool
01:43

In this lecture you will learn:

  • how to use KindleSpy and its various features
  • how it enhances your market research
  • what countries KindleSpy contains data for
  • suggested ways of using exported content

A Brief KindleSpy Demo
04:47

In this lecture you will learn:

  • how to narrow your writing options to a specific category
  • how to compare categories to see how well they are selling
Select a Topic Category
08:01

In this lecture you will learn:

  • how to strengthen your book's outline
  • what to put in your outline
Create Your Outline
01:08

In this lecture you will learn:

  • how to use bestsellers to fill in the gaps in your outline
  • why you should constantly refresh and refine your outline
  • when it is the perfect time to start writing
Reverse Engineering the Scope
06:05
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Applying What You've Learned
8 Lectures 22:36

In this lecture you will learn:

  • what you should pay attention to to make your book stand out on a shelf
  • how to find potential endorsers for your book
  • how to find future reviewers for your book
Things to Note
03:36

In this lecture you will learn:

  • how to make your book cover compelling
  • how to make your book format unique
  • why spending time on the perfect cover is so important
Never Skimp on Cover Design
03:29

In this lecture you will learn:

  • how to design your book in a way that makes it appealing to the reader
  • why you should know what your readers need
  • how to anticipate and meet their needs to increase the sales potential of your book

Stand Out to Secure More Sales
02:39

In this lecture you will learn:

  • how to optimize your book's sales copy
  • understanding your keywords
  • how to write engaging cover copy
Optimize Your Sales Copy
02:29

In this lecture you will learn:

  • how to set a good starting price for your book
  • how your price will affect your sales
  • tools you could use to set the perfect price for your book
  • how to set your pricing and royalty
Price Your Book Competitvely
05:49

In this lecture you will learn:

  • how create your own brand
  • how to establish your expertise
  • why you should create "in-book treasures"
  • how to keep your audience engaged in your writing
Build Your Brand
03:14

In this lecture you will learn:

  • how to engage with your audience
  • how following a plan will create new opportunities

Rinse and Repeat
00:57

Want to receive a free excerpt from my award-winning book, "The Plan That Launched a Thousand Books?"

Scan the QR code on the screen or visit http://alewebsocial.com/ThePlan to receive your copy today!

Special Offer
00:23
About the Instructor
Tara R. Alemany
4.1 Average rating
13 Reviews
1,277 Students
3 Courses
Author, Speaker, Publisher and Book Marketing Consultant

Tara R. Alemany is an award-winning, bestselling and nationally known author, speaker, publisher and book marketing consultant.

She has authored two books, and co-authored or contributed to three others. Her latest book, The Best is Yet to Come, was released in November 2013, and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.

She also has recently released a revised edition of her first book, The Plan that Launched a Thousand Books, a DIY guide to marketing and promoting your own books.

Tara speaks frequently on social media, book marketing, publishing and inspirational topics and can be found at writers conferences, women's conferences and Christian conferences throughout the country.

She is the creator of the popular Bite-Sized Marketer video tutorial series, which teaches people how to market themselves online, one bite at a time, and is also the founder and owner of Emerald Lake Books, an entrepreneurial publishing company, and Aleweb Social Marketing, a web design and content strategy firm.

She works primarily with coaches, consultants, thought leaders and entrepreneurs who see their book as part of their business model, and transforms their words from manuscript to masterpiece, and then equips them to get found online, on-stage and on-the-shelf.

The services she offers range from book preparation (editing, formatting and publishing) through launch strategies and support, including website and social profile development, and the training and strategies required to reach your target market with your unique message. Services can be purchased a la carte or as publishing packages designed to fit the needs of her clients.

Tara's thoughts and insights have also been included in articles on Social Media Today, Carol Roth's Business Unplugged, Marketing Sherpa, Business2Community, AllTop and Bank of America's Small Business brief, and her content has been reprinted in SOLDLab magazine.

In addition to consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers' critique group and is Chaplain of that same group. In her spare time, she is a novice wine maker, a martial artist, a juggler, Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.