Failing Faster to Succeed as an Author

How Market Research Can Boost Your Book's Sales Potential
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  • Lectures 20
  • Contents Video: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 11/2015 English

Course Description

With so many authors "gaming" the system to become a bestseller on Amazon, but never earning a cent, wouldn't you like to know how to create a bestselling book that actually earns you money?

I can show you how!

I have been speaking all over the country for the past few years about book marketing. My award-winning book, "The Plan that Launched a Thousand Books: A DIY Guide to Creating Your Book Marketing Plan" continues to receive rave reviews, as well as to establish my expertise in the industry and generate revenue through book sales and client engagements..

In Failing Faster to Succeed as an Author, I show you how to use market research to:

  • create a marketing plan that reaches your ideal reader
  • identify topics that already have a buying audience
  • tailor your content to meet needs in the marketplace
  • design your book so that it stands out from the competition
  • use your book to increase your following.

This course is designed to help you evaluate book ideas and quickly drop those that won't sell to create a book that already has an eager audience waiting for it by the time that it's released.

As you navigate this course, you'll gain insights and learn the strategies that I use to make my books and those of my clients market successes. Upon successful completion of this course, you'll be able to:

  • Position yourself to attract the desired income from your writing efforts
  • Amplify your book's marketability and salability to drive results and grow your list
  • Develop a highly marketable book that fills a market need
  • Appreciate the factors that equate to success when establishing your brand

Start learning how to #FailFaster today!

What are the requirements?

  • Internet access for research purposes.
  • A subject matter they want to research and write about.

What am I going to get from this course?

  • Understand the major elements of a book marketing plan.
  • Use market research to tailor content to a buying audience.
  • Identify key elements that can differentiate your book from others.
  • Leverage the best features of bestsellers to improve your content and design.
  • Engage your ideal readers and build lasting relationships with them.

What is the target audience?

  • This course is meant for authors who are open to the idea of creating the content their readers are looking for. While the strategies outlined here work best for non-fiction authors, fiction authors will find useful information as well.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introductions
01:29

Meet your instructor, Tara Alemany, a multi-award winning and best-selling author and speaker.

02:19

In this lecture you will learn:

  • how to define your version of success
  • how to develop a solid marketing plan
  • when to start marketing your book
  • how to publicize your book and yourself
  • how to secure multiple reviews
03:56

In this lecture you will learn:

  • to understand the reason behind writing your book (why)
  • how to identify your target audience
  • why your goals for writing your book are important to know
  • how to reach your marketing goals
  • what to consider when defining your marketing budget
Section 2: The Purpose of Market Research
03:17

In this lecture you will learn:

  • how to ensure that your target readers will read your book
  • what to do before you start writing
  • what questions you should be asking when you do your market research
  • how to refine your understanding of your target market
  • what you need to know about your competition
  • how that information will help you write a better book
00:31

In this lecture you will learn:

  • why it's important to predict your sales
  • what makes that difficult to do
  • how to predict your sales with the most success
Section 3: Getting Started on Your Research
01:36

In this lecture you will learn:

  • why market research is beneficial
  • how to anticipate market cycles
  • how to have your book meet the market's demands


02:46

In this lecture you will learn:

  • why you can't trust the top 100 free books
  • what makes Amazon research misleading
01:43

In this lecture you will learn:

  • what KindleSpy is
  • where to find demos and reviews of KindleSpy
  • how to use KindleSpy to refine your book proposal


The links mentioned in this lesson are available in the Resources.

04:47

In this lecture you will learn:

  • how to use KindleSpy and its various features
  • how it enhances your market research
  • what countries KindleSpy contains data for
  • suggested ways of using exported content

08:01

In this lecture you will learn:

  • how to narrow your writing options to a specific category
  • how to compare categories to see how well they are selling
01:08

In this lecture you will learn:

  • how to strengthen your book's outline
  • what to put in your outline
06:05

In this lecture you will learn:

  • how to use bestsellers to fill in the gaps in your outline
  • why you should constantly refresh and refine your outline
  • when it is the perfect time to start writing
Section 4: Applying What You've Learned
03:36

In this lecture you will learn:

  • what you should pay attention to to make your book stand out on a shelf
  • how to find potential endorsers for your book
  • how to find future reviewers for your book
03:29

In this lecture you will learn:

  • how to make your book cover compelling
  • how to make your book format unique
  • why spending time on the perfect cover is so important
02:39

In this lecture you will learn:

  • how to design your book in a way that makes it appealing to the reader
  • why you should know what your readers need
  • how to anticipate and meet their needs to increase the sales potential of your book

02:29

In this lecture you will learn:

  • how to optimize your book's sales copy
  • understanding your keywords
  • how to write engaging cover copy
05:49

In this lecture you will learn:

  • how to set a good starting price for your book
  • how your price will affect your sales
  • tools you could use to set the perfect price for your book
  • how to set your pricing and royalty
03:14

In this lecture you will learn:

  • how create your own brand
  • how to establish your expertise
  • why you should create "in-book treasures"
  • how to keep your audience engaged in your writing
00:57

In this lecture you will learn:

  • how to engage with your audience
  • how following a plan will create new opportunities

00:23

Want to receive a free excerpt from my award-winning book, "The Plan That Launched a Thousand Books?"

Scan the QR code on the screen or visit http://alewebsocial.com/ThePlan to receive your copy today!

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Instructor Biography

Tara R. Alemany, Author, Speaker, Publisher and Book Marketing Consultant

Tara R. Alemany is an award-winning, bestselling and nationally known author, speaker, publisher and book marketing consultant.

She has authored two books, and co-authored or contributed to three others. Her latest book, The Best is Yet to Come, was released in November 2013, and shares the lessons learned while overcoming the unexpected death of her fiancé in October 2011.

She also has recently released a revised edition of her first book, The Plan that Launched a Thousand Books, a DIY guide to marketing and promoting your own books.

Tara speaks frequently on social media, book marketing, publishing and inspirational topics and can be found at writers conferences, women's conferences and Christian conferences throughout the country.

She is the creator of the popular Bite-Sized Marketer video tutorial series, which teaches people how to market themselves online, one bite at a time, and is also the founder and owner of Emerald Lake Books, an entrepreneurial publishing company, and Aleweb Social Marketing, a web design and content strategy firm.

She works primarily with coaches, consultants, thought leaders and entrepreneurs who see their book as part of their business model, and transforms their words from manuscript to masterpiece, and then equips them to get found online, on-stage and on-the-shelf.

The services she offers range from book preparation (editing, formatting and publishing) through launch strategies and support, including website and social profile development, and the training and strategies required to reach your target market with your unique message. Services can be purchased a la carte or as publishing packages designed to fit the needs of her clients.

Tara's thoughts and insights have also been included in articles on Social Media Today, Carol Roth's Business Unplugged, Marketing Sherpa, Business2Community, AllTop and Bank of America's Small Business brief, and her content has been reprinted in SOLDLab magazine.

In addition to consulting, writing and speaking, Tara serves on the Boards of Directors for a Christian writers' critique group and is Chaplain of that same group. In her spare time, she is a novice wine maker, a martial artist, a juggler, Mom to 2 teenagers (one of each), step-Mom to 2 dogs (one of each) and is owned by a black cat.

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