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If you’re a blogger, author or online publisher looking for a competitive edge, consider reliability and accuracy.
It takes just a little bit of consistent effort to achieve writing that readers can enjoy and fans recommend without hesitation, because you’ve cleared it of careless bloopers and mortifying blunders. With a simple fact checking routine, you’re elevated to a higher echelon of writers.
Instructor Marcia Yudkin has been a published author for more than 30 years. She has written for national magazines like the New York Times Magazine, Ladies Home Journal and TWA Ambassador, for big-name publishers like HarperCollins and Penguin and for National Public Radio.
She created the course because she witnessed how humiliating it can be when readers and important industry contacts catch a blogger or author making dumb mistakes, like putting Sydney in Austria rather than Australia or mixing up sudoku (the number game) and seppuku (ritual suicide).
“Fact Checking Made Easy” consists of 13 practical lessons totaling more than an hour and a half of video instruction. At its heart are three complete now-you-try-it exercises (and another partial one) where you give fact checking a go and then compare your findings with Marcia’s answers and analysis. It’s hand-on learning at its best.
Besides the video lessons and exercises, you have access to full written transcripts of the lessons, along with several handouts that make the learning process more convenient.
Among the points you learn in this course:
* How to create a fact-checking routine that catches errors and inconsistencies
* Where and how to check various kinds of facts - including an amazingly helpful, taxpayer-funded free research resource
* The difference between opinions that don’t warrant a fact check and statements that do
* Pitfalls in getting names and numbers correct
* The importance of recognizing and discounting biased or outdated sources of information
* How not to fall for and pass along hoaxes, baseless rumors and myths that have already gone around the Internet thirty thousand times
* The kinds of mistakes that run the greatest risk of landing you in legal trouble, and how to avoid those
* The best way to handle it if an error does nevertheless slip by you
Whether you write a blog, a newsletter, a book or ebook or simply private emails to potential joint-venture partners, avoid loss of face, build credibility and be a writer that people praise, instead of pointing out your should-have-known-that errors.
It’s fun, it’s practical, it’s important - and you get lifetime access to the course once you enroll.
So sign up for “Fact Checking Made Easy” today!
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|Section 1: Essentials of Fact Checking|
Learn the top 5 reasons why every blogger and author should fact check.
Test your fact checking intuitions as I take you through a sample paragraph to show what should be fact checked and why.
Learn a simple routine for fact checking your documents.
Find out which sources of information are reliable to serve as good fact checking resources.
|Section 2: Fact Checking Skills|
Discover the surprising wrinkles that can come up when you are checking names of people, places and companies.
Understand how to check numbers - statistics, dates, phone numbers and more.
It's important to confirm the research you want to cite. Here's how.
Try the fact checking exercise and then compare what you found with my analysis.
This fact checking exercise is longer and more complicated than the previous one. Let's see how you do!
The next (and last) fact checking exercise poses several surprises.
|Section 3: Advanced Fact Checking Issues|
|Section 4: Applying Your Learning|
Marketing coach Marcia Yudkin is the author of 17 traditionally published books, including 6 Steps to Free Publicity, now in its third edition, and dozens of ebooks and multimedia courses. She has delivered commentaries on National Public Radio and been featured in the Wall St. Journal, Entrepreneur and scores of newspapers all over the world. Her unconventional yet practical marketing advice suits introverts and rebels who hate the "musts" nearly everyone spouts. (For instance, she does not blog.) She runs her information empire part of the year from Maui and the rest of the year from the woods of Western Massachusetts.