Facebook Facelift Workshop
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Facebook Facelift Workshop

Create a Facebook fan page your readers will love!
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7 students enrolled
Last updated 5/2013
Price: $44.99
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 74 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
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What you'll learn
  • Add functionality to your fan page with links to your website/blog, Amazon author page and other social media accounts
  • Create a unique fan page with custom photos and buttons your fans will love (and you'll be proud of!)

  • Develop a posting strategy to share updates you fans will enjoy without taking up all of your time

  • Discover the best free and paid opportunities to grow your fanbase with more page likes
  • You *DO NOT* need an existing Facebook fan page to do this course. We can create one together during the workshop!
  • If you do have an existing page, the workshop will help you give it a makeover -- you don't have to start over with a new page

Fun fact: Facebook has more than 1.06 billion monthly users.

Somewhere in that diverse group of people, there are tons of enthusiastic readers ready to meet you and become your crazy-dedicated fans.

But is your Facebook page ready to meet them?

If you've struggled with...

  • Understanding the difference between pages and profiles
  • Creating custom cover and profile photos
  • Growing your fan page likes
  • Sharing posts your fans will love
  • Setting up Facebook ads
  • Finding time to update Facebook

This workshop will answer ALL of those questions (plus some more you haven't enough thought of yet!) in a way that's both fun and informative. 

In addition to the easy-to-follow videos you'll also have access to lots of bonuses -- grab a PDF of all the slides, plus extra checklists, charts, templates and other helpful tools.

By the end of this course you will have a Facebook fan page your readers love and you can maintain (without losing all of your spare time).

What are you waiting for? You've got 1.06 billion people to meet!

Who this course is for:
  • Fiction and Non-Fiction Authors
Course content
Expand all 31 lectures 05:17:12
+ Learning the Ropes (Facebook’s Lingo & Rules)
6 lectures 56:42
  • Which member of the awesome Duolit tagteam is leading this workshop?
  • How is the workshop going to work?
  • There are two keys to getting the most out of your workshop experience:
    • Watch the lessons and videos in order
    • Give it 100% of your attention
  • If you have questions/comments: Email shannon[at]selfpublishingteam[dot]com
Introduction to the Facebook Facelift Workshop!
Preview 06:12
  • 3 similarities between profiles and pages
  • 3 differences between profiles and pages
  • Download: Profiles vs. Pages Venn Diagram [PDF]
Preview 10:32
  • 7 things you MUST include on your Facebook fan page
  • How to pick your unique Facebook URL
  • Bonus! Download the Checklist Cheat Sheet! (PDF)
Checklist: 7 Fan Page Must-Haves
The Rules: 6 Ways to Avoid BIG Trouble
  • If you haven’t signed up for Facebook yet, get to it and create your fan page!
  • If you already have a page, go over the checklist and make sure your page meets all the criteria
  • Download: Lesson 1 Quiz (PDF)
Lesson 1 Wrap-Up & Homework
+ Getting the Look (Profile & Cover Photos)
5 lectures 55:57
  • A quick recap of Lesson 1
  • A look ahead to Lesson 2
  • Why cover photos are SO important on Facebook
Recap & Rundown
  • The all-important dimensions for profile pictures and cover photos
  • What you should use as a profile picture for an author page vs a book page
  • Download: Facebook Dimensions Cheat Sheet [PDF]
Profile & Cover Photos (4 Basics)
  • 10 different ideas for cover photos (from big name authors)
  • Advice for creating photos that your fans will love
  • Remember: Just be creative!
10 Cover Photo Feature Ideas
  • Using Picasa to create a custom cover photo
  • Cropping pictures to the correct dimensions
  • Adding text to a cover photo
  • Creating a photo collage
  • Uploading cover photos to Facebook
Creating Custom Cover Photos [Tutorial]
  • Homework: Create 3 cover photos for your Facebook page
  • Preview of Lesson 3: All About Apps!
  • Download: Lesson 2 Quiz [PDF]
Lesson 1 Wrap-Up & Homework
+ All About Apps (Adding Flair & Functionality)
5 lectures 47:58
  • Quick recap of what we learned in Lesson 2
  • A look ahead at what we will learn in Lesson 3
Recap & Rundown
  • The difference between apps for personal profiles and apps for fan pages
  • Two REALLY important things you need to know about fan page apps
  • Apps you should check out:
What the Heck Are Apps?
  • 10 features you can add to your Facebook fan page using WooBox
  • A list of free and paid feature options
  • (Note: WooBox paid plans start at $15/mo.)
10 Things You Can Do with WooBox
  • Where apps are located on your Facebook page (and how many spots are available)
  • How to set-up an HTML tab on your fan page
  • Using a “fan-gate” to give people an incentive to like your page
  • Connecting Twitter and Pinterest to your Facebook fan page
WooBox 101 [Tutorial]
  • Homework:
    • Sign-up for WooBox
    • Create a blog/website link for your Facebook page
    • Connect one of your social media accounts to Facebook using WooBox
  • Preview of Lesson 4: Posting Essentials
  • Download: Lesson 3 Pop Quiz [PDF]
Lesson 3 Wrap-Up & Homework
+ Posting 101 (Sharing Photos & Links)
5 lectures 42:01
  • A quick recap of Lesson 3
  • A look ahead to Lesson 4
  • An important note about how Lessons 4, 5 & 6 are going to work together
Recap & Rundown
  • What tone should you use on Facebook?
  • The one thing you should do with any link shared on Facebook
  • How to tag other pages on Facebook
  • One thing Facebook WILL penalize you for doing with posts
5 Essentials for Facebook Posting
  • 6 types of posts you can share with fans
  • Where posts go when you share them
  • The most liked and shared type of post is…
  • The best way to get fans talking is to…
6 Engaging Facebook Post Types
  • What is a posting schedule and how can it save you time?
  • Want to find your ideal posting times? Try Buffer or Agora Pulse
  • Download: Blank Brainstorming & Post Schedule Template [PDF or .DOCX]
  • Download: Shannon's Completed Sample Brainstorming & Post Schedule Template [PDF]
Facebook Must-Have -- Posting Schedule
  • Homework:
    • Brainstorm 12 post ideas with the template provided
    • Use that pool of 12 ideas to create a monthly posting schedule
    • Start sharing posts on Facebook!
  • Download: Lesson 4 Quiz [PDF]
  • Preview of Lesson 5: Taking the scary factor out of Facebook ads
Wrap-Up & Homework
+ Letting it Grow (Getting Likes & Fans)
5 lectures 01:04:08
Recap & Rundown
  • How can you grow your likes without spending a dime?
  • What’s the key to getting people from an email or another social media account to like your fan page?
  • What kind of content should you use with fangate?
  • Visit Rafflecopter
6 Organic (And Free) Ways to Get More Likes
  • What are the advantages of Facebook ads?
  • What is the difference between CPC and CPM?
  • How many different kinds of Facebook ads are there?
  • Which is better: Daily budgets or lifetime budgets?
5 Things You NEED to Know About Facebook Ads
  • What are the steps to setting up a Facebook ad?
  • Where do you go in Facebook to create an ad?
  • What do the ad reports look like and what can you learn from them?
  • Visit Facebook Advertising Info & Help
Facebook Essential: Posting Schedule
  • Homework:
    • Implement at least 3 of the 6 organic strategies
    • Familiarize yourself with the Facebook Ad Tool
    • Start growing your likes!
  • Download: Lesson 5 Quiz [PDF]
  • Preview of Lesson 6: Sharing posts YOUR fans will love!
Wrap-Up & Homework
+ The Fan Plan (Posts Your Fans Will Love)
5 lectures 50:26
Recap & Rundown
  • How can you highlight a post?
  • What does it mean to “pin” a post to the top of your timeline?
  • Is it possible to delete a Facebook post?
3 Important Things You NEED to Know About Posts
  • How can you take your reader profile and turn it into fun Facebook posts?
  • What are some examples of things a science fiction author could share with fans?
  • Why is marketing YA books hard and what can you do to make it easier?
  • How do you create a two-way conversation with fans?
How to Write Posts *YOUR* Fans Will Love
Facebook Insights — A Quick Primer
  • Homework:
    • Update your posting schedule with ideas geared toward *your* readers!
    • Find at least two other regularly updated fan pages that *your* fans would love so you’ll always have something to share!
    • Check out your Facebook Insights to see what you can learn about your page’s growth
  • Download: Lesson 6 Quiz [PDF]
Wrap-Up & Homework