Facebook Facelift Workshop
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Facebook Facelift Workshop

Create a Facebook fan page your readers will love!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Last updated 5/2013
English
Price: $45
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
What Will I Learn?
  • Add functionality to your fan page with links to your website/blog, Amazon author page and other social media accounts
  • Create a unique fan page with custom photos and buttons your fans will love (and you'll be proud of!)
  • Develop a posting strategy to share updates you fans will enjoy without taking up all of your time
  • Discover the best free and paid opportunities to grow your fanbase with more page likes
View Curriculum
Requirements
  • You *DO NOT* need an existing Facebook fan page to do this course. We can create one together during the workshop!
  • If you do have an existing page, the workshop will help you give it a makeover -- you don't have to start over with a new page
Description

Fun fact: Facebook has more than 1.06 billion monthly users.

Somewhere in that diverse group of people, there are tons of enthusiastic readers ready to meet you and become your crazy-dedicated fans.

But is your Facebook page ready to meet them?

If you've struggled with...

  • Understanding the difference between pages and profiles
  • Creating custom cover and profile photos
  • Growing your fan page likes
  • Sharing posts your fans will love
  • Setting up Facebook ads
  • Finding time to update Facebook

This workshop will answer ALL of those questions (plus some more you haven't enough thought of yet!) in a way that's both fun and informative. 

In addition to the easy-to-follow videos you'll also have access to lots of bonuses -- grab a PDF of all the slides, plus extra checklists, charts, templates and other helpful tools.

By the end of this course you will have a Facebook fan page your readers love and you can maintain (without losing all of your spare time).

What are you waiting for? You've got 1.06 billion people to meet!

Who is the target audience?
  • Fiction and Non-Fiction Authors
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Curriculum For This Course
Expand All 31 Lectures Collapse All 31 Lectures 05:17:12
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Learning the Ropes (Facebook’s Lingo & Rules)
6 Lectures 56:42
  • Which member of the awesome Duolit tagteam is leading this workshop?
  • How is the workshop going to work?
  • There are two keys to getting the most out of your workshop experience:
    • Watch the lessons and videos in order
    • Give it 100% of your attention
  • If you have questions/comments: Email shannon[at]selfpublishingteam[dot]com
Introduction to the Facebook Facelift Workshop!
07:41

Preview 06:12

  • 3 similarities between profiles and pages
  • 3 differences between profiles and pages
  • Download: Profiles vs. Pages Venn Diagram [PDF]
Preview 10:32

  • 7 things you MUST include on your Facebook fan page
  • How to pick your unique Facebook URL
  • Bonus! Download the Checklist Cheat Sheet! (PDF)
Checklist: 7 Fan Page Must-Haves
14:29

The Rules: 6 Ways to Avoid BIG Trouble
12:43

  • If you haven’t signed up for Facebook yet, get to it and create your fan page!
  • If you already have a page, go over the checklist and make sure your page meets all the criteria
  • Download: Lesson 1 Quiz (PDF)
Lesson 1 Wrap-Up & Homework
05:05
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Getting the Look (Profile & Cover Photos)
5 Lectures 55:57
  • A quick recap of Lesson 1
  • A look ahead to Lesson 2
  • Why cover photos are SO important on Facebook
Recap & Rundown
08:33

  • The all-important dimensions for profile pictures and cover photos
  • What you should use as a profile picture for an author page vs a book page
  • Download: Facebook Dimensions Cheat Sheet [PDF]
Profile & Cover Photos (4 Basics)
11:41

  • 10 different ideas for cover photos (from big name authors)
  • Advice for creating photos that your fans will love
  • Remember: Just be creative!
10 Cover Photo Feature Ideas
14:48

  • Using Picasa to create a custom cover photo
  • Cropping pictures to the correct dimensions
  • Adding text to a cover photo
  • Creating a photo collage
  • Uploading cover photos to Facebook
Creating Custom Cover Photos [Tutorial]
19:20

  • Homework: Create 3 cover photos for your Facebook page
  • Preview of Lesson 3: All About Apps!
  • Download: Lesson 2 Quiz [PDF]
Lesson 1 Wrap-Up & Homework
01:35
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All About Apps (Adding Flair & Functionality)
5 Lectures 47:58
  • Quick recap of what we learned in Lesson 2
  • A look ahead at what we will learn in Lesson 3
Recap & Rundown
03:46

  • The difference between apps for personal profiles and apps for fan pages
  • Two REALLY important things you need to know about fan page apps
  • Apps you should check out:
What the Heck Are Apps?
09:13

  • 10 features you can add to your Facebook fan page using WooBox
  • A list of free and paid feature options
  • (Note: WooBox paid plans start at $15/mo.)
10 Things You Can Do with WooBox
12:37

  • Where apps are located on your Facebook page (and how many spots are available)
  • How to set-up an HTML tab on your fan page
  • Using a “fan-gate” to give people an incentive to like your page
  • Connecting Twitter and Pinterest to your Facebook fan page
WooBox 101 [Tutorial]
19:31

  • Homework:
    • Sign-up for WooBox
    • Create a blog/website link for your Facebook page
    • Connect one of your social media accounts to Facebook using WooBox
  • Preview of Lesson 4: Posting Essentials
  • Download: Lesson 3 Pop Quiz [PDF]
Lesson 3 Wrap-Up & Homework
02:51
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Posting 101 (Sharing Photos & Links)
5 Lectures 42:01
  • A quick recap of Lesson 3
  • A look ahead to Lesson 4
  • An important note about how Lessons 4, 5 & 6 are going to work together
Recap & Rundown
05:26

  • What tone should you use on Facebook?
  • The one thing you should do with any link shared on Facebook
  • How to tag other pages on Facebook
  • One thing Facebook WILL penalize you for doing with posts
5 Essentials for Facebook Posting
07:25

  • 6 types of posts you can share with fans
  • Where posts go when you share them
  • The most liked and shared type of post is…
  • The best way to get fans talking is to…
6 Engaging Facebook Post Types
12:39

  • What is a posting schedule and how can it save you time?
  • Want to find your ideal posting times? Try Buffer or Agora Pulse
  • Download: Blank Brainstorming & Post Schedule Template [PDF or .DOCX]
  • Download: Shannon's Completed Sample Brainstorming & Post Schedule Template [PDF]
Facebook Must-Have -- Posting Schedule
13:31

  • Homework:
    • Brainstorm 12 post ideas with the template provided
    • Use that pool of 12 ideas to create a monthly posting schedule
    • Start sharing posts on Facebook!
  • Download: Lesson 4 Quiz [PDF]
  • Preview of Lesson 5: Taking the scary factor out of Facebook ads
Wrap-Up & Homework
03:00
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Letting it Grow (Getting Likes & Fans)
5 Lectures 01:04:08
Recap & Rundown
06:18

  • How can you grow your likes without spending a dime?
  • What’s the key to getting people from an email or another social media account to like your fan page?
  • What kind of content should you use with fangate?
  • Visit Rafflecopter
6 Organic (And Free) Ways to Get More Likes
12:19

  • What are the advantages of Facebook ads?
  • What is the difference between CPC and CPM?
  • How many different kinds of Facebook ads are there?
  • Which is better: Daily budgets or lifetime budgets?
5 Things You NEED to Know About Facebook Ads
15:58

  • What are the steps to setting up a Facebook ad?
  • Where do you go in Facebook to create an ad?
  • What do the ad reports look like and what can you learn from them?
  • Visit Facebook Advertising Info & Help
Facebook Essential: Posting Schedule
26:28

  • Homework:
    • Implement at least 3 of the 6 organic strategies
    • Familiarize yourself with the Facebook Ad Tool
    • Start growing your likes!
  • Download: Lesson 5 Quiz [PDF]
  • Preview of Lesson 6: Sharing posts YOUR fans will love!
Wrap-Up & Homework
03:05
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The Fan Plan (Posts Your Fans Will Love)
5 Lectures 50:26
Recap & Rundown
04:58

  • How can you highlight a post?
  • What does it mean to “pin” a post to the top of your timeline?
  • Is it possible to delete a Facebook post?
3 Important Things You NEED to Know About Posts
06:56

  • How can you take your reader profile and turn it into fun Facebook posts?
  • What are some examples of things a science fiction author could share with fans?
  • Why is marketing YA books hard and what can you do to make it easier?
  • How do you create a two-way conversation with fans?
How to Write Posts *YOUR* Fans Will Love
25:44

Facebook Insights — A Quick Primer
08:35

  • Homework:
    • Update your posting schedule with ideas geared toward *your* readers!
    • Find at least two other regularly updated fan pages that *your* fans would love so you’ll always have something to share!
    • Check out your Facebook Insights to see what you can learn about your page’s growth
  • Download: Lesson 6 Quiz [PDF]
Wrap-Up & Homework
04:13
About the Instructor
Shannon O&'Neil
3.8 Average rating
0 Reviews
16 Students
2 Courses
Book Marketing Guru

After self-publishing my first book in 2008, I realized writing a book is actually the easy part -- making sales is where it really gets tough! 

Fortunately, my education and work experience is in media relations, marketing, and design. I put my knowledge to use and learned the ropes of book marketing. It was so much fun (and so rewarding!) I wanted to help other authors achieve their indie career dreams as well, so I joined forces with my best friend (and fellow marketing/design extraordinaire) to launch Duolit: The Self-Publishing Team.

Part resource guide, part marketing coach, and part enthusiastic cheerleader, we help authors find their readers, grow their fanbase, and reach their goals.

From mailing lists and blog strategies to social media mastery and launch plans, we cover every aspect of the process in a way that's fun and easy to follow!