How to Run Facebook Ads For Your Business
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How to Run Facebook Ads For Your Business

How to take Engagements on Social Media and Turn them into Revenue!
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2 students enrolled
Created by Ryan Harris
Last updated 4/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 10 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Generate More Revenue for Your Business
  • How to more effectively Run Facebook Ads for Clients
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Requirements
  • Basic Understanding of Advertising on Facebook
  • Have a Facebook Account
Description

This course is established to teach you how to go from the normal mindset of having someone else do Facebook Ads for you and for your Business to teaching you how to run active and value based campaigns on your own. 

This course will teach you strategies of how to take engagements and turn those engagements into paying customers!  It's not just about creating impressions (traditional/digital marketing) but rather engagements. 

After this course is complete - you will have a better understanding of how to take your product/service to market.  We will be discussing the following topics: 

  • Module #1 - Identify the Target Demographic and the Type of Traffic
  • Module #2 - identify the Temperature of your Audience and Where they Congregate
  • Module #3 - The 5 Variables of a Successful Campaign
  • Module #4 - The Sales Funnel Process - Facebook Ads Overview
  • Module #5 -  Facebook Marketing and Reporting
  • Module #6 - Facebook Results - KPI's
  • Module #7 - Facebook Results - KPI's Deep Dive
  • Module #8 - Facebook Results - KPI's - Insights and Comparisons
  • Bonus Module #9 - Ad Copy
  • Bonus Module #10 -  Facebook Ads - How Much Should I spend? 

I have been studying and executing on these methods for the last few years.  We have been able to see great return on investments for our clients.

Who is the target audience?
  • Business Owners
  • Marketing Directors
  • Marketing individuals
  • Individual looking to Run Facebook Ads for Companies
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Curriculum For This Course
10 Lectures
02:05:34
+
Start Here
10 Lectures 02:05:34

Module 1 Outline - Target Demographic and Types of Traffic

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Module #1 will discuss the overall process for creating success using Facebook ads for your business.  We will cover the following concepts in this first module. 

  • Identifying your Target Demographic - 
    • What questions do I ask myself to identify my target market? 
    • How do I figure out who to speak with and if they are on Facebook/Instagram or not? 
    • How do we further define the target demographic? 
    • Where is my Target Demographic congregating? 
    • How do we make the correlation to the Target and Facebook Ads? 
  • Identifying the Three Types of Traffic
    • Traffic you don't control
    • Traffic you control
    • Traffic you own

At the end of this module you will have a better understanding of your Target Demographic and have a better understanding of the Types of Traffic so you can better reach that demographic.  

Preview 18:39

Module 2 Temperature of Your Audience

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In this Module we will be discussing the Temperature of your audience.  There are 3 temperatures of traffic. 

  • Hot Market - 
    • People you already know
    • Use Personally Driven Communication
  • Warm Market - 
    • People you have a casual relationship with
    • Joint Venture
    • Lift Letter
  • Cold Market - 
    • No experience with you
    • No knowledge of who you are
    • Majority of people in the market

At the end of this module you will have a better understanding of the Temperature of your audience and how to best reach those people. 

Here is the LINK to the Dotcom Secrets Book!  It's a MUST HAVE!

Temperature of your Audience
08:03

Module 3 - 5 Variables of a Successful Campaign

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Module #3 - We will discuss the 5 Variables to a Successful Campaign.  This will be one of the most important aspects of putting together a highly qualified Facebook Ads Campaign. 

The 5 Variables are as follows: 

  • Demographic
  • Offer
  • Landing Page
  • Traffic Source
  • Ad Copy

A study of this module will give you a better understanding of the best to use Demographics, Offers, Landing Pages, Traffic Sourcing, and Ad Copy in order to put together a very successful Ad Campaign.  

Module 3 - 5 Variable of a Successful Campaign
10:39

Module 4 - The Sales Funnel Process

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Module #4 will further identify the process of creating success by understanding the Sales Funnel Process.  

The 5 Steps include: 

  • Awareness - Brand Recognition
  • Education - Creating an environment of learning
  • Validation - Testimonials
  • Acquisition - Customers buying products/services
  • Retention - Keep customers paying more and more frequently

A study of this Module will help you further identify what the Sales Funnel process is and how it can make a correlation with Facebook Advertising.  

Module 4 - The Sales Funnel Process
17:51

Module 5 - Measuring & Reporting

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Module #5 - This module will identify the Measuring and Reporting aspect of Facebook Advertising.  We will further discuss the following elements of Facebook Advertising. 

  • Images
  • Pixels
  • Product Catalog
  • Business Locations
  • ###li
  • Billing and Payment Methods
  • Business Manager Settings

In addition let's dive in and create an ad so you can see what a successful ad considers. Note that there are three elements of any Ad. 

  • Campaign - The overlying theme of what you're trying to accomplish
  • Ad Set - Sub category - You can create multiple Ad Sets inside the Campaign
  • Ads - Sub Set of Ads - You can create multiple Ads inside each Ad Set. 

There are 3 different types of Marketing Objectives that directly correlate with the Sales Funnel. 

  • Awareness - Correlates with Awareness part of a Sales Funnel
  • Consideration - Correlates with Education and Validation of the Sales Funnel
  • Conversion - Correlates with Acquisition and Retention of the Sales Funnel.

Here is the information for the ###a href="https://bit.ly/ClickfunnelsFBAds" target="_blank">ClickFunnels Account if you'd like to use it to build Landing Pages.  I am an affiliate so I would receive a commission based on you using the account.  

If you need access to Ad Copy as we discussed in this Video you can use a program called Funnel Scripts!  Well worth the cost.  Here is the link - FUNNEL SCRIPTS

Module 5 - Facebook Measuring & Reporting
20:23

Module 6 - Facebook Results - KPS's

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Module #6 will further identify the best strategies of setting up a Solid Facebook Ad and measuring the results of your Ads. 

In this video we discuss the following items. 

  • Different types of Marketing Objectives inside Business Manager
  • Understanding the portions of the Sales Funnel as they further correlate with Marketing Objectives - You will also see the direct correlation with Facebook advertising.
    • Awareness - How do I create exposure to potential clients using Facebook Advertising? 
    • Education - What is it I am trying to articulate to my audience?  How can I best educate them on my products or services? 
    • Validation - Social Proof
    • Acquisition - Sell price of your product/service
    • Retention - How do I Retain my customers in the Sales Funnel process? 
Module 6 - Facebook Results - KPI's
04:55

Module 7 - KPI's Deep Dive

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Module #7 - In this module we will further discuss the details of Facebook Results- KPI’s.  After you study this lesson you will have a better understanding of the details of the Key Performance Indicators of Facebook Advertising.  

Module #7 Overview:

  • Understanding the results of your Facebook Advertising
  • Facebook Ads- Step by step process
  • KPI’s 
Module 7 - Facebook Results - KPI's Deep Dive
12:40

Module 8 - Facebook Results KPI's - Insights and Comparisons

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Module 8 - Facebook Results KPI's - Insights and Comparison

A Study of this lesson will give you a great understanding of the Insights of your Facebook Advertising. We will further discuss the following ideas. 

  • Insights (how to track your ad set)
  • Click on People
    • Shows the biggest target demographic 
    • Payed people reached
    • Who is being reached
    • People engaged 
  • Documentation or Facebook Ad Writing is the new form of Creation
    • Age
      • Run different age demographics 
      • Need to be more specific
    • Gender
      • What attracts your Gender Target
    • Business Locations
      • How is business performance based on other businesses?
    • Region
      • Where are people located? 
    • Impression Device
      • Opportunity to place the ad set in different locations 
      • Good indication to place ad set
      • Put in front of a Smart Device or Desktop
    • Action 
      • Actions on the Page
    • Time
      • How much time did people spend on your videos. 
Module 8 - Facebook Results KPI's - Insights and Comparisons
08:10

Bonus Module 1 - Ad Copy

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This bonus module is one of the main things that differentiates a decent ad set from an incredible ad set.  In this module we will further discuss how to best put Ad Copy together in order to best optimize the use of dollars spent on Facebook Advertising.  

In this module you will learn the following: 

  • Check you audience in comparison using the Audience Insights
  • Comparison between Ads Manager vs. Power Editor
      ###li
  • Make sure to add Closed Caption on your Facebook Ads Video
  • Lead people to a Landing Page 
  • Short Form way of Shrinking a LONG URL - ###a href="https://app.bitly.com/default/bitlinks/2fFBfWm" target="_blank">Bitly.com
  • ###liFunnel Scripts

These are some hacks that we have learned over the years.  As mentioned in this video we also like to use Click Funnels for mass success and development of Sales Funnels. 

Here is the link for the Dotcom Secrets Book-  CLICK HERE

Bonus Module 1- Ad Copy
16:57

Bonus Module 2- How Much Should I Spend on Ads? 

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One of the questions I hear more than anything else - How much money should I spend in order to create proper ROI on our Business.  

The following thing will be evaluated: 

  • What is the amount I want to earn 
  • What is the price of your product or service
  • Conversion Rates
  • Cost of Facebook Advertising

Here is the link to the Facebook Ads Calculator

Bonus Module 2 - Facebook Ads - How Much Should I Spend on Facebook Ads
07:17
About the Instructor
Ryan Harris
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2 Students
2 Courses
CEO - Strategic Social Partners

I am the CEO of a Social Media Consulting/Management/Education Company.  I am a practitioner of all of these strategies I teach.  I have learned that the best way to create success is by practicing what I preach.   

I enjoy teaching social media and have taught thousands of individuals and businesses the value of social media and how they can create success for their business.