This course is established to teach you how to go from the normal mindset of having someone else do Facebook Ads for you and for your Business to teaching you how to run active and value based campaigns on your own.
This course will teach you strategies of how to take engagements and turn those engagements into paying customers! It's not just about creating impressions (traditional/digital marketing) but rather engagements.
After this course is complete - you will have a better understanding of how to take your product/service to market. We will be discussing the following topics:
I have been studying and executing on these methods for the last few years. We have been able to see great return on investments for our clients.
Module 1 Outline - Target Demographic and Types of Traffic
Module #1 will discuss the overall process for creating success using Facebook ads for your business. We will cover the following concepts in this first module.
At the end of this module you will have a better understanding of your Target Demographic and have a better understanding of the Types of Traffic so you can better reach that demographic.
Module 2 Temperature of Your Audience
In this Module we will be discussing the Temperature of your audience. There are 3 temperatures of traffic.
At the end of this module you will have a better understanding of the Temperature of your audience and how to best reach those people.
Here is the LINK to the Dotcom Secrets Book! It's a MUST HAVE!
Module 3 - 5 Variables of a Successful Campaign
Module #3 - We will discuss the 5 Variables to a Successful Campaign. This will be one of the most important aspects of putting together a highly qualified Facebook Ads Campaign.
The 5 Variables are as follows:
A study of this module will give you a better understanding of the best to use Demographics, Offers, Landing Pages, Traffic Sourcing, and Ad Copy in order to put together a very successful Ad Campaign.
Module 4 - The Sales Funnel Process
Module #4 will further identify the process of creating success by understanding the Sales Funnel Process.
The 5 Steps include:
A study of this Module will help you further identify what the Sales Funnel process is and how it can make a correlation with Facebook Advertising.
Module 5 - Measuring & Reporting
Module #5 - This module will identify the Measuring and Reporting aspect of Facebook Advertising. We will further discuss the following elements of Facebook Advertising.
In addition let's dive in and create an ad so you can see what a successful ad considers. Note that there are three elements of any Ad.
There are 3 different types of Marketing Objectives that directly correlate with the Sales Funnel.
Here is the information for the ###a href="https://bit.ly/ClickfunnelsFBAds" target="_blank">ClickFunnels Account if you'd like to use it to build Landing Pages. I am an affiliate so I would receive a commission based on you using the account.
If you need access to Ad Copy as we discussed in this Video you can use a program called Funnel Scripts! Well worth the cost. Here is the link - FUNNEL SCRIPTS
Module 6 - Facebook Results - KPS's
Module #6 will further identify the best strategies of setting up a Solid Facebook Ad and measuring the results of your Ads.
In this video we discuss the following items.
Module 7 - KPI's Deep Dive
Module #7 - In this module we will further discuss the details of Facebook Results- KPI’s. After you study this lesson you will have a better understanding of the details of the Key Performance Indicators of Facebook Advertising.
Module #7 Overview:
Module 8 - Facebook Results KPI's - Insights and Comparisons
Module 8 - Facebook Results KPI's - Insights and Comparison
A Study of this lesson will give you a great understanding of the Insights of your Facebook Advertising. We will further discuss the following ideas.
Bonus Module 1 - Ad Copy
This bonus module is one of the main things that differentiates a decent ad set from an incredible ad set. In this module we will further discuss how to best put Ad Copy together in order to best optimize the use of dollars spent on Facebook Advertising.
In this module you will learn the following:
These are some hacks that we have learned over the years. As mentioned in this video we also like to use Click Funnels for mass success and development of Sales Funnels.
Here is the link for the Dotcom Secrets Book- CLICK HERE
Bonus Module 2- How Much Should I Spend on Ads?
One of the questions I hear more than anything else - How much money should I spend in order to create proper ROI on our Business.
The following thing will be evaluated:
Here is the link to the Facebook Ads Calculator
I am the CEO of a Social Media Consulting/Management/Education Company. I am a practitioner of all of these strategies I teach. I have learned that the best way to create success is by practicing what I preach.
I enjoy teaching social media and have taught thousands of individuals and businesses the value of social media and how they can create success for their business.