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Facebook Advertising - PPC and Retargeting for SUCCESS

Massively increase conversions & drive down cost using Facebook Advert Retargeting.
3.3 (92 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,985 students enrolled
Created by SO ME Academy
Last updated 10/2015
$10 $50 80% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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  • Learn skills that can increase your website conversions by up to 400%
  • LinkedIn Certification: Add your "Facebook Advertising & Retargeting" certification to your LinkedIn profile
  • Certificate of Completion
  • Tutor support when you need it
  • 30 day, no questions asked, money back guarantee

The no-nonsense guide to social retargeting. We cut through the noise and deliver you concise instructions on how to achieve results. If you get stuck, we're here to help!

Why is retargeting so important? That's a pretty simple question. Once you know who is viewing your website, you're able to market to them in ways that you never before could have imagined.

The stats: Little more than 2% of traditional website visitors will convert to become a paying customers. Now imagine being able to boost responses to your adverts and increase conversions by up to 400%. Social retargeting is the secret ingredient required to achieve amazing results.

Throughout this course, we're going to explore the concepts and practical know-how of retargeting using Facebook. So many businesses miss out on this opportunity because they aren't aware that it even exists.

Consider being on your Facebook feed after viewing an acoustic guitar online and closing the browser tab and forgetting to buy it or bookmark it. Now imagine seeing a discreet advertisement that prompts you to go back and take a second look. A gentle reminder to make a purchase and a re-enforcement of the brand.

In-fact Social Retargeting is so important that a ComScore study unveiled many brands have reported seeing a 1046% increase in searches for their brands after using Social Retargeting – a clear sign of heightened brand awareness and recall.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

Who is the target audience?
  • Those who are selling a product or service via a website
  • The course is not for those who are not willing to invest a small budget into advertising
Students Who Viewed This Course Also Viewed
What Will I Learn?
Understand Social Retargeting
Install the Retargeting Pixel
Understand Groups
Decide a retargeting strategy
View Curriculum
  • The basics of Facebook
  • Some simple HTML or Wordpress knowledge
Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 48:24
Getting Started
3 Lectures 04:54

Download: Social Retargeting Workbook
3 pages

The Setup Process
3 Lectures 08:52

Installing Pixels
Audience Groups
2 Lectures 06:07
What are Audience Groups?

Types of Audience Groups
Audience Management
1 Lecture 02:12
The Audience Settings
Getting down to business
3 Lectures 12:41
Creating Audience Groups

Running Multiple Websites

Lookalike Audiences
Advanced Topics
1 Lecture 02:40
Audience Insights
Bringing it all together
3 Lectures 07:56
Targeting Ads

Final Words

Final Quiz
4 questions

FREE "Social Media for Black Friday" course
About the Instructor
4.2 Average rating
3,661 Reviews
30,256 Students
3 Courses
Best-selling instructor & leading social media trainers!

SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

We help social & digital media come from the heart of your business. Social is by definition; attitude and behaviour which takes the needs of others into account. The key is to relate to people, engaged but respectful, open and honest. Great socialisers are natural, charismatic and engaging – so we think you should be too.

You are your own special little creation. We arenʼt pretentious enough to claim to transform your brand – itʼs great as it is; but we will help you onto the front foot by providing straight-to-the-point teaching and giving proactive advice when you need it most.

Join us today!

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