Facebook Advertising - PPC and Retargeting for SUCCESS

Massively increase conversions & drive down cost using Facebook Advert Retargeting.
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  • Lectures 16
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description


  • Learn skills that can increase your website conversions by up to 400%
  • LinkedIn Certification: Add your "Facebook Advertising & Retargeting" certification to your LinkedIn profile
  • Certificate of Completion
  • Tutor support when you need it
  • 30 day, no questions asked, money back guarantee

The no-nonsense guide to social retargeting. We cut through the noise and deliver you concise instructions on how to achieve results. If you get stuck, we're here to help!

Why is retargeting so important? That's a pretty simple question. Once you know who is viewing your website, you're able to market to them in ways that you never before could have imagined.

The stats: Little more than 2% of traditional website visitors will convert to become a paying customers. Now imagine being able to boost responses to your adverts and increase conversions by up to 400%. Social retargeting is the secret ingredient required to achieve amazing results.

Throughout this course, we're going to explore the concepts and practical know-how of retargeting using Facebook. So many businesses miss out on this opportunity because they aren't aware that it even exists.

Consider being on your Facebook feed after viewing an acoustic guitar online and closing the browser tab and forgetting to buy it or bookmark it. Now imagine seeing a discreet advertisement that prompts you to go back and take a second look. A gentle reminder to make a purchase and a re-enforcement of the brand.

In-fact Social Retargeting is so important that a ComScore study unveiled many brands have reported seeing a 1046% increase in searches for their brands after using Social Retargeting – a clear sign of heightened brand awareness and recall.

DON'T FORGET: Udemy operates a 30 day full money back guarantee, no questions asked! If you're not happy with this course you can request your money back.

Click the "take this course" button straight away at the top right of this page to unlock the power of social media for your business.

What are the requirements?

  • The basics of Facebook
  • Some simple HTML or Wordpress knowledge

What am I going to get from this course?

  • Understand Social Retargeting
  • Install the Retargeting Pixel
  • Understand Groups
  • Decide a retargeting strategy

Who is the target audience?

  • Those who are selling a product or service via a website
  • The course is not for those who are not willing to invest a small budget into advertising

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started
Introduction to this course
Download: Social Retargeting Workbook
3 pages
What is social retargeting?
Section 2: The Setup Process
The basics
Magic Pixels
Installing Pixels
Section 3: Audience Groups
What are Audience Groups?
Types of Audience Groups
Section 4: Audience Management
The Audience Settings
Section 5: Getting down to business
Creating Audience Groups
Running Multiple Websites
Lookalike Audiences
Section 6: Advanced Topics
Audience Insights
Section 7: Bringing it all together
Targeting Ads
Final Words
Final Quiz
4 questions
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Instructor Biography

SO ME Academy, Best-selling instructor & leading social media trainers!

SO ME Academy is the UK's leading social media training organisation. We have taught over 29,000 students and continue to keep our courses relevant and up to date.

We help social & digital media come from the heart of your business. Social is by definition; attitude and behaviour which takes the needs of others into account. The key is to relate to people, engaged but respectful, open and honest. Great socialisers are natural, charismatic and engaging – so we think you should be too.

You are your own special little creation. We arenʼt pretentious enough to claim to transform your brand – itʼs great as it is; but we will help you onto the front foot by providing straight-to-the-point teaching and giving proactive advice when you need it most.

Join us today!

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