Social Media has become very popular in recent years, and increasingly important for business. Large business have started to increase their investment in social media marketing because they see tremendous opportunity in it. This is good news for them, but there is even greater opportunity for all business small and large.
Never before has it been easier for anyone to get their message seen throughout the world. Just 20 years ago if we wanted to get a message out about our business, we would need to invest in ads in the newspaper, radio or television. Direct mail was also popular but could be very expensive. We can still do these things and they still work to a certain degree, however if budget is a concern then these mediums of communication are not accessible.
The great news is, with social media we can send a message to thousands of people per day for free. In my opinion, social media is the great equalizer in marketing. There are over a billion users using Facebook and Twitter today and you can bet that a lot of them are buying the same products that you sell. It is time that they know they can buy from you.
As a online marketing consultant, I frequently meet people who know that this is possible, but have no idea how to do it. This is why we have created this course. Social Media offers a great opportunity, but unless we know how to use it, it will not provide great benefit to us. I see many businesses doing it the wrong way, and as a result they are repelling new customers instead of attracting them.
In this course, Greg will cover the 4 steps needed to successfully sell on Facebook. He will then show you how to apply these 4 steps to Facebook in order to generate leads and convert those leads into customers.
It has never been easier to reach millions of people online. Greg talks about how you can use 4 principles to build your following and become a top seller.
Use the Q&A button to introduce yourself to the class.
Greg talks about how these tools can help you tune into the conversations going on:
What are Hashtags and how do use them to tune into online conversations.
Greg demonstrates how to use hashtags to search on Twitter.
Greg demonstrates how to find and join groups.
Greg shares powerful tools that let's you see all the conversations on topics that affect your business.
Greg demonstrates how to use Social Mention.
Once you know what people are talking about, the next step is to start influencing your target market.
Greg shows you how you can quickly access information your audience wants and then post it out into your social media accounts.
Putting content out is not enough. Social Media is about building relationships and networking.
Greg shares how everything ties together and create sales.
Listening: What are your customers pain point?
What are your customers saying about your industry and your competitors.
Influencing: What are the top 5 topics you can speak about on your social media pages.
Networking: Who are the top 5 influencers in your industry?
Selling : What Lead Magnet can you use? What kind of tripwire can you sell?
Greg recaps the main points of this section.
Greg talks about how you can move forward on your social media program quickly.
Your fellow students who have not yet enrolled count on your feedback to help them decide if the course is right for them. Please let them know what you got out of the course. See PDF in Resources.
Scott Paton has been podcasting since the spring of 2005. His podcast "Weight Loss and The Mind" hit over 375,000 subscribers in its first year and over one million downloads. He has executive produced and/or co-hosted over 35 podcasts. An internationally renowned speaker, Scott has presented to audiences from London, England to Sydney, Australia, from Vancouver, BC to New York, NY, from LA to Rwanda. Thousands of entrepreneurs and NGO's have changed their public engagement strategies based on Scott's sharing. We hope you will, too!
Scott has over 66,500 students from 176 countries taking his courses.
Scott joined Udemy in 2013. In late 2014, one of his clients inspired him to make a video course on Podcasting. He revisited Udemy and got very excited at the potential. After his course went live, Scott told his clients and many decided to make courses but needed help, so he has become a co-instructor with them, while continuing to support and build his own courses. His co-topics all include areas of life-long learning by Scott, including Stock Option Trading, Alternative Health, EFT, and Relationships.
Gregory Turner is the author Supersize Your Business , the digital marketing guide to transform leads to profits. He is a consummate entrepreneur and a certified customer acquisition specialist who has been using technology to find solutions to challenges facing small and medium sized businesses for over 10 years.
If you are an entrepreneur or business owner/manager who has challenges differentiating your brands from your competitors or finding enough customers for your business, you should speak to Gregory. He will show you how to tap into growing trends influencing consumer behavior, that will bring your product to the forefront of their consciousness.