Facebook Marketing & Advertising Secrets to 10X leads [2015]
4.1 (21 ratings)
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Facebook Marketing & Advertising Secrets to 10X leads [2015]

Facebook Marketing / Advertising Proven Techniques to get Quality Leads - 10x Cheaper ads [updated for 2015]
4.1 (21 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,695 students enrolled
Created by M. Mawy
Last updated 9/2015
Current price: $10 Original price: $120 Discount: 92% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • All about Facebook advertising with deep understanding of the terms [CPC, CPM, CTR, Critical CTR, frequency,…etc.]
  • Facebook ads new structure and how to make the best out of and best practices to using it
  • The various kinds of facebook ads placements, which one to use for you campaign based on statistics and case studies of thousands of successful campaigns [including performance charts and analytics]
  • How to target Audience who: Are looking for your product Willing and capable to buy your product Have high engagement tendency
  • How to boost convergence rate with re-marketing
  • How to get more leads and better leads with the same campaign budget
  • How to get high CTR like 10% and higher
  • My proven formula - how to mathematically calculate campaign Critical CTR and decide whether to bid for CPC or CPM [An end to the long debate]
  • Mastering bidding
  • How to solve the problem of dropping CTR
  • When to bid for CPC while still paying less
  • When to bid for CPC while still paying less
  • How to effectively use and uncover the power of Audience Insights tool, and why and how to build your campaigns rights from within the Facebook Audience Insights
  • Using Facebook Power Editor like a pro, even for your relatively smaller campaigns, and how Power Editor can easily and effectively help you to create many ads and ad sets and test your ads
  • what are the best ways to advertise videos on Facebook and which platform to choose.
  • Creating Facebook tab squeeze and lead capturing pages using various platforms and best ways to setup your advertising campaigns.
View Curriculum
  • Facebook user
  • Chrome browser (for Facebook Power Editor use)
  • Has business objective


Fully Updated with Facebook Ads System Changes [2015]

>>See The Reviews Before you Buy<<

"This is a great course. I was able to implement some of the tools and even ask Mawy for help. What he shared was instrumental in my testing out a couple of different ads and learning how to tweak in order to get the desired result. This is definitely a course you should take if you want to add Facebook marketing to increase exposure to your target market base."

Dr. Taffy Wagner

Facebook Secrets -My unbiased review
I have watched many courses on Udemy, some good..some bad! This course was very well presented and uncovers some real golden nuggets to help you get better results from your Facebook ad campaigns. If you have done any Facebook or PPc advertising you will soon realise the value of this training. The presenter highlights some really important information regarding setting up campaigns, retargeting and ad spend. Get this wrong and it will hit you in the pocket - I know...I've been there. If you are new to Facebook Advertising please do yourself a big favour and take this course and then thank me later for the information you receive. Most courses of this nature are all about selling T Shirts and other stuff but this training sets you on the right path without risking losing your shirt... or... you're T Shirt for that matter! Thank You

Nick Roberts

- Are you burning your cash on Facebook advertising or other online digital ads with very low conversions?

- Do you want to spend less on advertising while getting more and better leads?

- Are you wondering how Digital Advertising Agencies are doing it?

Waste No More Time, and Learn How To:

Drive leads that converge to buyers 7 times in just 2 days with Facebook advertising and marketing pro techniques and create Facebook ads like experts do.. - Get an aggregated of a Proven Workable Roadmap of more than 10 years of experience with customers’ online advertising campaigns and Facebook Marketing and Advertising.

[This course will pay for itself in the first couple of days of your new campaign..]

You will be able to:

  • Create 10X cheaper ads for your business and your clients

  • Work as Digital advertising Agency

  • Work as a consultant

Master Facebook advertising tools and learn how to create a perfect target audience groups that are most interested, capable and willing to buy your product and target them with Facebook ads.

  • Learn how to create ultra cheap and super impact and leads-converging Facebook ads..
  • Learn how to setup your Facebook marketing plan and setup your Facebook Advertising winning road map..

Have you tried Facebook advertising before, and the results were not as desired?[ Make sure your check the "DISCUSSIONS" section for actual Use-Cases ] You may have got some “Likes” and poor engagement with couple of comments and no shares, and obviously no one converged to a real customer or bought anything from you or even opted in to your email list… Probably you pushed the limit with the budget hoping to get better results and it didn’t end up well as you hoped.. Many.. many marketers, online advertisers, and business owners are getting the same results and are wondering if it really works for them. In fact, long time when I started my first online business, way before I became a digital marketing consultant, I struggled as much and my campaigns were just a failure after another.. My CTR was roaming around 0.03 - to 0.05, and I was getting low quality audience who would never spend a dime on any of my products… I was wondering if it doesn’t really work, how come others are still doing it? Over the years, I learned how create the most successful and savvy Facebook campaigns, at a real low cost.. This course is an aggregate of my years of experience doing successful campaigns for my business as well as my clients.

BONUS: "Facebook Quick Ads Generator" Free

After you take this course, you should be able to:

  • Run your campaigns effectively
  • Throttling down your budget multiple folds while getting the same amount of clicks or engagement you desire based on your KPIs
  • Attract your best desired customers
  • Generate better converging and buyers leads
  • Run campaigns for customers as an advertising agency

The course is mainly constructed of video step by step tutorials and instructions. It starts with essential knowledge to make sure that we are all on the same page and making our steps upwards to the professional and expert level. The course starts with Basic Knowledge about Facebook advertising;

  • Why use Facebook advertising
  • Getting introduced to how the ads tool is structured,
  • Type of ads, and when to use each one
  • Ads placements and best practices

Then moving to the next level:

  • Calculating CTR and Critical CTR
  • CPM and CPC and when to use each and best practices
  • Solving performance problems of running campaigns
  • Mastering bidding and Budgeting

Third Level

  • Better Audience targeting
  • Getting better leads and boosting convergence rate
  • How to use Facebook Audience Insights effectively
  • how to use Power Editor actively even for small campaigns
Who is the target audience?
  • Internet based business owners or managers
  • Online marketers and advertisers
  • Individuals with limited online advertising budgets
  • Facebook Page admins
  • bloggers
  • Mobile apps and software developer
  • Retail business owners
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Curriculum For This Course
20 Lectures
The Roadmap to multiplying your ROI 7 times
2 Lectures 02:53

Welcome aboard. This is your one stop to learn Facebook advanced and secret techniques to advertising and boosting your ROI 7 folds (minimum)

Also, announcing the "Keep Learning" Section, where it will be always updates with new features, techniques and tools to use with Facebook, strategies and guides..

Preview 01:29

Facebook Advertising 101
3 Lectures 05:53

What are the reasons to choose Facebook as your primary advertising platform in comparison to other platforms including google ads.

Preview 03:12

What are the different ads placements on Facebook, when to use them and why.

Information and data is based on a case studies of thousand of successful campaigns and ads in different niche markets and for various products types

Understanding Ads Placements

Understanding the New Ads Structure updated by Facebook

Preview 00:40
Mastering Numbers
4 Lectures 11:04

The debate about the use of CPC and CPM has been around since the business model has been first introduced. The question is about the Critical CTR and how to calculate to do it mathematically to decide which one to use for your campaign, CPC or CPM..

This small mathematical formula will completely change the way you advertise and bid for your ads. And definitely this will reflect heavily on your campaign budget in relation to your targeted results and KPIs

Mastering bidding | Decide on CPC or CPM using Maths [Ending The Debate]

When you run your campaign for a while, and the frequency of your ad showing to your audience increase, your CTR will tend to go down.. and will reflect on your campaign performance and eventually on your budget and your targeted results.

In this lecture, you will learn how to solve this problem and maintain your CTR at it peak

The Solution to dropping CTR [How to keep it high]

Bidding for CPC has its significance in many instances, our target is always to get the best campaign results the minimum cost possible, thus magnifying the Return on Investment, and this is what we exactly do when smartly deciding when to bid for CPC and to bid for CPM, and how to measure the performance

When to bid for CPC [While still paying less]

When to use oCPM
Cost effective, High Impact Advertising
4 Lectures 27:25

Here you will learn how to make a great use of an advertising feature that once before was only available big marketers.

Preview 03:29

After learning the importance of retargeting, here is a step by step on how to deploy and put it into action while leveraging the great opportunity made available to you for free

The guide include a step by step deployment and generating the Facebook code and how to insert it in your website code with a full example

[2] Website Custom Audience - Use Case + Technical

Power Editor, is a tool that is mainly targeting to be used by large advertising agencies who manage bulk campaigns and ads in thousands.

However, you can still make a very good use of this tool even for your relatively small campaigns. you will learn how to use Power Editor like a professional advertiser or even an advertising agency

Using Power Editor Effectively

One of the tools that has not been given enough attention is the Audience Insights Tool, probably because of the name that implies that this is a tools for insights only...

In this lecture you will learn the tricks on how to turn this tool into an audience laser targeting machine that will really have a great effect on your campaign performance in general and you learn how to make this tool massively increase your content and posts engagement rate and increase your posts organic impressions to users in their news feed.

The power of Audience Insights Tool
Squeeze Page and lead capturing as a Facebook Tab
2 Lectures 15:28

Looks like everyone wants to launch a product or a service with a squeeze page, well, you will learn how to make a nice one, in minutes, on Facebook and ultimately for FREE

Create your Squeeze Page in Facebook Tab with MailChimp

Creating squeeze page in Facebook tab

Full featured Facebook tab squeeze page
Keep Learning
5 Lectures 15:02

Guide and Resources to create high quality ads quickly and easily using power point in addition to facebok cover image.

Download the resources and template files for your use

Create Quick Ads with PowerPoint [Templates, Guide & Vector Assets Download]
18 pages

Facebook Ads Structure Re-org [more into the ads-set level]

How to Correctly promote Facebook Tab (or Squeeze page in Facebook)

Using video as your primary communication content, choosing platforms, youtube, Facebook proprietary and other platforms

use case of actual campaign and comparison between youtube video and Facebook video promoted on Facebook

Advertising videos

Working as a Marketing consultant or Agency? What questions to ask when starting
About the Instructor
M. Mawy
3.9 Average rating
52 Reviews
2,072 Students
2 Courses
Board Director at Airoffice and Digital Marketing Consultant

I graduated as an Engineer from the American University in Cairo, few years after working in the construction industry (family business) I decided to make the move and pursue the career in the digital media world.

My name is Fawzy Mawy, I have more than 10 years of experience in the field of Digital media, I am currently the Board Director at Airoffice for Telecommunications and a board member of other companies that work in digital media, mobile advertising and value added services (Mobile VAS)

I had the opportunity to create and design a mobile advertising solutions that is based on IVR that is operator branded, this is in addition to creating and managing several online and mobile projects with more than 6 million current active paying subscribers

I love giving back to the community, I teach digital marketing to a charity institution marketing team and working with another team on a very interesting education project.I registered my first Intellectual Property in my name as the main inventor and Airoffice, in the field of telecom with "Proline", a solution that offers cloud PBX to SMEs, while giving the mobile apps developers the opportunity to leverage on the technology to monetise their apps 40 times compared to mobile ads, all this at a fraction of the cost if not using Proline Technology..

I love to learn and share my knowledge,

I love to help startups and SMEs and individual business to succeed and make their way to the next business level more than working with big corporates.