Facebook Marketing - Marketing Your Business On Facebook
4.5 (6 ratings)
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Facebook Marketing - Marketing Your Business On Facebook

Beginner's Guide To Generating Facebook Traffic, Fans And Buzz By Using Powerful Facebook Marketing Strategies!
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
233 students enrolled
Created by Dave Espino
Last updated 3/2015
Current price: $12 Original price: $80 Discount: 85% off
3 days left at this price!
30-Day Money-Back Guarantee
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • By the end of this course, you will be familiar with basic concepts about marketing using Facebook.
  • You will learn about free methods of marketing as well as paid Facebook Ads.
View Curriculum
  • Pen and paper to take notes.
  • An eagerness to learn how to promote your business using Facebook!



"This has given us some ideas on how to grow our Facebook presence for our family business immediately."


Facebook marketing is often a mystery to the uninitiated.

If you own a business and would like to learn how to market / promote your business using one of the most popular sites on the Internet, Facebook, then you're in the right place!

Facebook marketing can be one of the most cost-effective ways to effectively target your customers and generate increased sales.

Whether you run a local business, a website or sell products online, Facebook marketing can work for you.

In this course, we will cover some of the basics of Facebook Marketing, in a simple, uncomplicated way.

The idea of this course is to get you started and to make the seemingly complicated, simple.

You'll grow more and more excited as you advance through this course and learn that marketing on Facebook is not as difficult as you thought!

Take a look at the course curriculum below and you'll see that it is laid out with the beginner in mind.

Very soon, you'll be marketing on Facebook with the best of them!

Who is the target audience?
  • Beginners to Facebook Marketing.
  • Anyone who wants to promote their business using Facebook.
Compare to Other Facebook Marketing Courses
Curriculum For This Course
21 Lectures
1 Lecture 03:31

This is a brief introduction to Facebook Marketing.

Preview 03:31
Facebook Marketing For Free
5 Lectures 14:06

In this lecture, we cover several "free" methods for generating targeted Facebook traffic to your business, website, or fanpage.

Preview 03:49

In this lecture, we cover how to promote your business using Facebook Groups.

Promoting Your Business On Facebook Groups

In this lecture, we cover how to promote your business using Facebook Fanpages.

Promoting Your Business On Facebook Pages

Facebook also has a "Marketplace", which can be creatively used to promote your business.

Promoting Your Business On Facebook Marketplace

In this lecture, we cover how to best promote your business by posting on Facebook.

Posting About Your Business
Basics Of Advertising With Facebook Ads
1 Lecture 02:51

In this lecture, we cover the basics of running Facebook Ads.

Basics Of Advertising On Facebook
Case Study - How Farmville Exploded Due To Facebook Ads
2 Lectures 06:01

In this lecture, we feature the Farmville Facebook game and show how it exploded on the scene due to the proper use of Facebook Ads.

Preview 02:57

Enjoying this course?

I sometimes get questions from students about how to leave a review for the course.

This video walks you through the simple steps to posting a review for this course.

Your review will be seen by future students and it is where you get to tell future students what you thought about this course.

Your honest reviews are greatly appreciated!

How To Add Your Review To This Course
Understanding The Facebook Ads Platform
5 Lectures 20:28

In this lecture, I walk you through some of the key features of the Facebook Ads platform.

Understanding The Facebook Ad Platform

In this lecture, we cover some of the basics of creating Facebook Ads.

Creating Your Facebook Ads

Facebook has some great tracking features, perfect for a marketer who tests and tracks various ads against each other.

How To Track Facebook Ads

The use of keywords is different on Facebook compared to on Google.

Do Keywords Still Matter?

In this lecture, we cover all the different things you can advertise on Facebook.

What Can You Advertise On Facebook?
Affiliate Marketing Case Study
1 Lecture 01:30

In this lecture, I walk you through a case study of how I made money as an affiliate by using targeted Facebook Ads.

Affiliate Marketing With Facebook
Google Ads or Facebook Ads?
1 Lecture 03:49

Which is better? This lecture will explain the basic differences.

Google Ads vs. Facebook Ads
Geting The Most From Facebook Ads
2 Lectures 04:20

Key tips and strategies for maximizing your ad experience are shown here.

How To Maximize The Facebook Ads Platform

In this lecture, we cover the benefits of advertising your Facebook Page.

Advertising Your Facebook Page
Facebook Fanpage Tips
2 Lectures 10:32

In this lecture, we cover additional Facebook marketing tips.

Facebook Marketing Tips

In this lecture, I show you 6 powerful strategies for creating a great fanpage.

Also included here is a BONUS DOCUMENT featuring several of my Facebook Fanpages as examples.

6 Tips For Creating A Rockstar-Like Fanpage
Facebook Rockstar Conclusion
1 Lecture 00:29

This lecture concludes the course. Thank you!

Facebook Rockstar - Conclusion
About the Instructor
Dave Espino
4.5 Average rating
4,201 Reviews
58,709 Students
46 Courses
Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 46 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!