This course is focused on Facebook marketing, both organically and thorough paid advertising, for small businesses. While big businesses most likely have dedicated people who oversee social media marketing, this course is focused on helping small business owners, who where several hats, understand how to sell through Facebook, in as little time as possible.
The course is comprised of step-by-step videos, done-for-you templates and slide deck presentations that teach not only how to create ads and market in Facebook, but help educate viewers on developing a strategy for organic posting, paid ads and consumer-generated content.
The entire course can be completed within a few hours, and is broken up into the following sections:
From start to finish, the course will take a student completely new to Facebook and turn them into an educated marketer who can market on Facebook, both organically and paid, with great confidence!
You should take this course if you really want a comprehensive education on how to market your business and sell your products on Facebook. As this course is focused on small business owners, the intent of the course is to show you how to get the most out of Facebook in the least amount of time possible. Get started today! I'll see you inside the course.
Before we get deep into the course, I want to provide a brief overview of where we'll be headed in the course and what you can expect from the course. This video details everything we'll be covering, so you can understand very quickly just how valuable this course will be to you!
Before we get into creating your company fan page, we will review how to create your own personal profile on Facebook. It's essential that you have a personal profile on Facebook, in order to be able to then create a company fan page.
If you're already familiar with Facebook on a personal user level, feel free to skip this video. If you've never used Facebook before, or would like a refresher on the process, check out this video as we'll review step-by-step how to create your own personal profile.
Watch this video to learn step-by-step how to create your company fan page. While you can jump into this process on your own, there are a few crucial steps you want to get right in the process, and you'll only have ONE SHOT AT IT. Watch this video as you create your own company page and you'll be setting everything up just right, and be well poised for success!
Learn exactly how to upload your cover & thumbnail photos, what the optimal sizing is for each image, and what will set your company images above the rest!
Now that you have created your new company fan page, we'll dive right into it and take a tour around, to ensure you know where everything is, and become very comfortable with navigating your page on Facebook!
In this video, we'll discuss how to create individual Facebook posts and what steps are key in creating each type of post. While the process of creating posts is fairly basic, there is a right way to do it and several wrong ways. We'll get you started off on the right foot, as you learn the best methods for creating posts that will bring in the most engagement and highest impressions from your fans!
This is the first of two videos talking about developing a strategy for creating and sharing content. Rather than posting haphazardly, we talk in detail about what type of content you should create, why you should create it, and who it should be targeted to.
This is the second of two videos talking about developing a strategy for creating and sharing content. Rather than posting haphazardly, we talk in detail about what type of content you should create, why you should create it, and who it should be targeted to.
In this video, I'll share with you my own content calendar and explain how I use it to track all my content from the creative process to the finished posted process. A solid content calendar will help you to see what the overall vision of your content is, while you are creating it, and after you have finished posting all your content live. Additionally, using a content calendar such as this, will help you to track your analytics for all your social media posting.
Now that we understand how to create our content, based on a strategy, and we've put out a few organic posts to our page, we can drive some traffic to our page. Before paying for traffic, watch this video and learn how you can promote your page (organically) to your existing friends and followers on Facebook, without spending any money at all.
To be able to create paid ads that will bring you traffic and real customers, we need to understand who your current fans/followers/customers are! We'll be diving into Facebook's Insights data to learn who your current engaged fans & followers are, which is information we'll then use to create our ad campaigns.
While we've covered promoting your page (organically) in a previous video, in this video we'll show the depth of capabilities Facebook has to offer for promoting your page in paid advertising.
In this video we'll show the depth of capabilities Facebook has to offer for promoting your website in paid advertising. In a later video, we'll discuss promoting your website from within the Ad Manager, which offers more customization and functionality, however, the section of Facebook that we'll cover in this video offers a quick, easy place to create ads pointing traffic to your site.
This video will cover the first half the tour through Facebook's Ad Manager platform. Before diving into the process of creating and managing ads, we will get comfortable with navigating through the ad manager platform.
This video will cover the second half the tour through Facebook's Ad Manager platform. Before diving into the process of creating and managing ads, we will get comfortable with navigating through the ad manager platform.
This is the first video walking step-by-step through the process of creating ads within the Ad Manager.
This is the second video walking step-by-step through the process of creating ads within the Ad Manager.
In this video we'll discuss the incredible potential that Facebook's conversion tracking and conversion pixels have to offer for creating audiences and advertising through retargeting to those audiences. There are some big opportunities in using conversion pixels, so this video is a crucial one to check out!
In this video, we discuss the Power Editor, and some incredible functionality that the Power Editor has for creating and managing many ads at one time. While the Ad Manager will cover most everyone who advertises on Facebook. there are some additional options to consider using, within the Power Editor.
Now that we have learned all about the various ways to advertise on Facebook, in this video we'll discuss how to work with different types of Facebook ads (boosted posts, page like ads, retargeted ads, etc.) to create a sales funnel within Facebook. The combination of these different ad formats will be crucial in helping bring your customers down through your funnel to purchase once, and then again and again.
Canva is a free image creation tool that is very easy to use, and allows you to make beautiful, compelling images.
The Google URL Builder is an excellent tool to use when tracking links for campaign naming.
Buffer saves social media marketers loads of time, by being able to schedule posts for set days and times to be published.
In this video, you'll learn about LikeAlyzer, a free tool that analyzes and scores Facebook pages. This is a great tool to use as a benchmark for your page, when comparing to competitors or others on Facebook.
Trello is one of my favorite tools, for managing tasks and projects. While Trello isn't specifically designed for social media, it offers a very easy-to-use interface and has been crucial for me in my social media management work, to ensure I take note of all my tasks and complete them all in good time. We'll review a couple different strategies for setting up your projects and tasks in Trello, to help you be more efficient and effective with your time.
I have five years experience in B2B & B2C social media marketing, online marketing, and content marketing all working with start-ups, brands and agencies. I am passionate about helping businesses connect to customers through the power of social media. I've worked with some big tech companies all the way down to the one-man business. In addition to working with companies, I have my own social media agency, Social Bacon. Social Bacon is focused on providing done-for-you (DFY) social media marketing services, as well as coaching & consulting.