Make no mistake; this is no ‘Facebook for dummies.’ We designed ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners.
This is a practical course. Our goal is to give you an actionable roadmap for a total makeover of your Facebook business strategy that will increase your audience growth and deliver real business results.
Because you can’t succeed in social media marketing without a strategy, Facebook Marketing Like I’m 5’ takes you through the strategic process of planning and building a Facebook business presence. You will learn how to attract new customers through a magnetic Facebook community built around your own unique brand of content. You’ll also learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits and more market share.
This course also covers the all-important tools you’ll need to execute your strategy. ‘Facebook Marketing Like I’m 5’ features dozens of these free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) campaigns from brands both big and small.
There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing, overly granular, or vague.
‘Facebook Marketing Like I’m 5’ is built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.
"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then it is certainly for you."
***** Matt Cartagena, Co-author of “Accelerate”
"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."
***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group
"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.
***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers
Learn about Facebook recent algorithm changes that affected organic reach for all businesses.
Examples and instrictions on how to fill out your Facebook startegy worksheet template
Download and use this template to build your strategic Facebook marketing framework
Detailed walkthrough to show you how to boost your Facebook posts effectively
Detailed walkthrough and instructions to show you how to use Facebook Ad Manger tool effctively for your business
Detailed walkthrough and instructions to show you how to use Facebook Inisghts tool effectively for your business
Using Custom Audiences lets you personalize your Facebook ad campaigns in a way that can be very effective by moving them through the conversion funnel. And right now, many marketers don’t seem to be using this powerful method of reaching people on Facebook. We’d advise you to start testing Custom Audiences, both because they’re effective and because using them may give you real “first mover advantage.”
Follow these Facebook influacers and thought leaders on Twitter for the steady flow of Facebook marketing tips and updates on Facebook platform
Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he's created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train some of the most successful companies in the world. With a mission to make SEO and Internet marketing more accessible, he teaches and inspires entrepreneurs to leverage free online tools to turn their passion into profit and create the life they want. He is the founder of Alphametic, a boutique digital marketing agency with a portfolio of clients including L'Oreal, Novartis, Hoval, Shopkeep, and Mohegan Sun; SEO trainer and workshop facilitator at Search Decoder; author of award-winning International bestseller "SEO Like I’m 5"; and contributor to The Next Web. His work and ideas have been featured on eMarketer, Chicago Tribune, Entrepreneur, Huffington Post, Mashable, Problogger, and Inc. He has spoken on main stages at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.