Make no mistake; this is no ‘Facebook for dummies.’ We designed ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners.
This is a practical course. Our goal is to give you an actionable roadmap for a total makeover of your Facebook business strategy that will increase your audience growth and deliver real business results.
Because you can’t succeed in social media marketing without a strategy, Facebook Marketing Like I’m 5’ takes you through the strategic process of planning and building a Facebook business presence. You will learn how to attract new customers through a magnetic Facebook community built around your own unique brand of content. You’ll also learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits and more market share.
This course also covers the all-important tools you’ll need to execute your strategy. ‘Facebook Marketing Like I’m 5’ features dozens of these free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) campaigns from brands both big and small.
There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing, overly granular, or vague.
‘Facebook Marketing Like I’m 5’ is built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.
"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then it is certainly for you."
***** Matt Cartagena, Co-author of “Accelerate”
"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."
***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group
"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.
***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers
Learn about Facebook recent algorithm changes that affected organic reach for all businesses.
Examples and instrictions on how to fill out your Facebook startegy worksheet template
Download and use this template to build your strategic Facebook marketing framework
Detailed walkthrough to show you how to boost your Facebook posts effectively
Detailed walkthrough and instructions to show you how to use Facebook Ad Manger tool effctively for your business
Detailed walkthrough and instructions to show you how to use Facebook Inisghts tool effectively for your business
Using Custom Audiences lets you personalize your Facebook ad campaigns in a way that can be very effective by moving them through the conversion funnel. And right now, many marketers don’t seem to be using this powerful method of reaching people on Facebook. We’d advise you to start testing Custom Audiences, both because they’re effective and because using them may give you real “first mover advantage.”
Follow these Facebook influacers and thought leaders on Twitter for the steady flow of Facebook marketing tips and updates on Facebook platform
Matthew Capala is the President of Alphametic, an organic growth accelerator specializing in SEO and social media workshops, with a portfolio of worldwide brands including L’Oreal, Hoval, and Quest Diagnostics. As a prolific Internet entrepreneur, Matthew has built several popular blogs, including Search Decoder and Sumo Hacks. He is a sought-after International speaker and trainer.
His work and ideas have been recognized by Mashable, Chicago Tribune, and The Huffington Post. As Adjunct Professor at NYU, Matthew teaches a course on search marketing and social media analytics. He writes regularly on The Next Web and is the author of four books, including “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization.”
With over a decade of digital marketing experience working with some of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero (later acquired by Lowe & Partners), Matthew has built a million-dollar business, growing the group from one to nine in less than two years. Former leadership positions include specialist roles at Mindshare, Mediacom, Zeta Interactive, Mattel, and The Associated Press.