Facebook Marketing Like I'm 5
4.2 (12 ratings)
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Facebook Marketing Like I'm 5

The Ultimate Beginner's Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics
4.2 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
110 students enrolled
Last updated 11/2015
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use actionable worksheets and templates to develop and execute your Facebook marketing plan
  • Avoid common Facebook marketing mistakes and pitfalls
  • Choose the right Facebook settings for your business
  • Choose which free marketing plugins, apps, and CTAs to use
  • Optimize your Facebook profile and content
  • Boost your organic engagement
  • Identify the right advertising tools for your business
  • Build targeted user profiles
  • Use Facebook’s Ad Manager
  • Attract fans to your content
  • Get new Likes and convert them into leads
  • Track and measure your facebook success
  • Learn the Facebook successful (and not so successful) stories from top brands
  • Get detailed walkthroughs and set-by-step guides
  • Get support and exclusive Facebook trend notifications
  • Collaborate with NYU Professors and the leading thinkers in the social media space
  • Use Facebook Custom Audiences for hyper-targeting and remarketing
View Curriculum
  • Set up a Facebook account
  • Be willing to put our tips into action

Make no mistake; this is no ‘Facebook for dummies.’ We designed ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners.

This is a practical course. Our goal is to give you an actionable roadmap for a total makeover of your Facebook business strategy that will increase your audience growth and deliver real business results.

Because you can’t succeed in social media marketing without a strategy, Facebook Marketing Like I’m 5’ takes you through the strategic process of planning and building a Facebook business presence. You will learn how to attract new customers through a magnetic Facebook community built around your own unique brand of content. You’ll also learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits and more market share.

This course also covers the all-important tools you’ll need to execute your strategy. ‘Facebook Marketing Like I’m 5’ features dozens of these free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) campaigns from brands both big and small.

There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing, overly granular, or vague.

‘Facebook Marketing Like I’m 5’ is built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.

Select Endorsements

"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then it is certainly for you."

***** Matt Cartagena, Co-author of “Accelerate”

"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."

***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group

"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.

***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers

Who is the target audience?
  • Business owners
  • Entrepreneurs and startups
  • Brands and corporations
  • Marketing and social media professionals
  • Students
  • Faculty and instructors
  • Celebrities, authors, artists, public personalities
Compare to Other Facebook Marketing Courses
Curriculum For This Course
24 Lectures
3 Lectures 11:55

Learn about Facebook recent algorithm changes that affected organic reach for all businesses.

Facebook for Business: the Strange Case of Dr. Jekyll and Mr. Hyde
4 pages

Key Takeaways:

  • create interesting, authentic content
  • start to think about boosting posts
  • make a calendar and keep up with your content
  • market your page on your other marketing channels
  • engage
Facebook Myths Debunked

Key Takeaways:

  • Create interesting, authentic content
  • Start to think about boosting posts
  • Make a calendar and keep up with your content
  • Market your page on your other marketing channels
  • Engage
Preview 06:42
8 Lectures 37:59

Key Takeaways

  • Launch a Facebook Business Page
  • Utilize only one page for all of your business projects, products, and events
  • Keep your personal and business pages separate
  • Merge to remove redundant pages (but back up post data first)
Facebook Page Dilemmas

Key Takeaways

  • Ensure everything is crystal clear
  • Choose appropriate Name, URL, Descriptions, and Categories
  • Use Woobox plug in to bring in your other social networks
  • Make sure Page Info area is completely filled in
Beginner’s Toolbox: Facebook Essentials

Key Takeaways

  • Maintain clear, consistent branding on both your Cover Photo and Icon
  • Ensure that all images provide additional marketing opportunities, including your cover photo
  • Utilize the CTA (Call to Action) button for your business
  • Keep your messaging professional and impactful
Get Your Pretty On: Profile Optimization

How to Add Tabs to Your Profile - Walkthrough

Key Takeaways:

  • Market your page to your friends
  • Be strategic about who you invite
  • Include an icon in your email and on your website
  • Include in your email signature
  • Never buy fake Likes
How to Attract Your First Facebook Fans

Key takeaways

  • Have clear business goals for your Facebook business page
  • Get specific on your primary and secondary audience
  • Think about how are you marketing your page
  • Think about the valuable content you’ll be offering
How to Develop a Winning Facebook Strategy

Examples and instrictions on how to fill out your Facebook startegy worksheet template

Building Your Facebook Strategy Worksheet - Walkthrough

Download and use this template to build your strategic Facebook marketing framework

Facebook Strategy Worksheet - Template
2 pages
8 Lectures 55:45

Key Takeaways

  • Mix up content types in your Facebook content strategy
  • Focus on the user, what she/he wants
  • Get visual
  • Don’t overpost
A Primer on Facebook Content Strategies

Key Takeaways

  • Plan your content calendar in advance
  • Get organized
  • Use Facebook scheduler
  • Engage with your followers
Facebook Editorial Calendar and Post Scheduling

Key Takeaways

  • Remember that Facebook is Facebook.com, not Facebook.org.
  • Visibility on this network isn’t free and without a marketing budget, your content won’t be seen by more than a tiny fraction of your audience.
  • If you budget is modest (and most are), it’s vital to spend strategically.
  • Pay to play
Boosting Posts to Get More Eyeballs on Your Content

Detailed walkthrough to show you how to boost your Facebook posts effectively

Preview 03:37

Key Takeaways

  • Utilize Facebook Ad Manager for your business Page
  • Set up separate targeted campaigns so you can optimize
  • Set up several creative assets so you can optimize
  • Test your campaigns, drop underperforming ad creative, and double down on winning creative
  • Only test 2 campaign variables at the same time
  • Add the Facebook Conversion pixel to your site to track ROI
Step-by-Step Guide to Ad Manager

Detailed walkthrough and instructions to show you how to use Facebook Ad Manger tool effctively for your business

How to Use Facebook Ad Manager - Walkthrough

Key Takeaways

  • Visit your Insights area on a regular basis
  • Make sure you’re hitting your target audience
  • Observe how your posts are performing
  • Use Reports on an ongoing basis to make sure Facebook is working for your business objectives
  • Analyze Insights reports with an eye to discovering new markets

Preview 06:45

Detailed walkthrough and instructions to show you how to use Facebook Inisghts tool effectively for your business

How to Use Facebook Insights - Walkthrough
4 Lectures 08:17

Key Takeaways

  • Look into these pro tools to get more data to better optimize your Facebook ad spend and organic reach after you mastered Facebook Insights
  • Scale your Facebook marketing as you grow
Advanced Facebook Tools

Using Custom Audiences lets you personalize your Facebook ad campaigns in a way that can be very effective by moving them through the conversion funnel. And right now, many marketers don’t seem to be using this powerful method of reaching people on Facebook. We’d advise you to start testing Custom Audiences, both because they’re effective and because using them may give you real “first mover advantage.”

Step-by-Step Guide to Facebook Custom Audiences
6 pages

Key Takeaways

  • Lear from the brands and influencers that are doing Facebook marketing right
  • Adapt successful strategies that may work for you
Facebook Success Stories

Follow these Facebook influacers and thought leaders on Twitter for the steady flow of Facebook marketing tips and updates on Facebook platform

Pros to Follow
2 pages
1 Lecture 00:00
We didn’t want to leave you without giving you this bonus chapter about Instagram, because it’s lately become a powerful tool for visual branding and fan acquisition.
Like I'm 5 Guide to Instagram
6 pages
About the Instructor
Matthew Capala
4.2 Average rating
43 Reviews
471 Students
3 Courses
Founder, SearchDecoder SEO Training Institute and Alphametic

Matthew Capala is a Polish immigrant who started out on the construction sites of Manhattan. A self-made man who took nothing for granted, he has lived many lives, including a scaffold operator, digital agency executive, NYU adj. professor, professional speaker, successful entrepreneur, and author. Leveraging content marketing and SEO, he's created growth opportunities he would not have had otherwise. Today, he uses the same techniques to build online businesses, as well as consult and train some of the most successful companies in the world. With a mission to make SEO and Internet marketing more accessible, he teaches and inspires entrepreneurs to leverage free online tools to turn their passion into profit and create the life they want. He is the founder of Alphametic, a boutique digital marketing agency with a portfolio of clients including L'Oreal, Novartis, Hoval, Shopkeep, and Mohegan Sun; SEO trainer and workshop facilitator at  Search Decoder; author of award-winning International bestseller "SEO Like I’m 5"; and contributor to The Next Web. His work and ideas have been featured on eMarketer, Chicago Tribune, Entrepreneur, Huffington Post, Mashable, Problogger, and Inc. He has spoken on main stages at Internet Summit, Social Media Week, TECHMunch, Search Marketing Day, ePharma, AMA, and Digital Summit.  He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands and events in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps.

Peg Samuel
4.2 Average rating
12 Reviews
110 Students
1 Course
Social Media Expert / Digital Strategist / Speaker / Author
Peg Samuel is an Adjunct Professor at NYU and founder of Social Diva Media. She is a proven leader in online brand building and digital strategy. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy specializing in social media strategy, brand influencer campaigns, and execution marketing for lifestyle, luxury, and high-profile celebrity brands.