Facebook Marketing Like I'm 5

The Ultimate Beginner's Guide to Mastering Facebook Advertising Tools, Fan Growth Strategies, and Analytics
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  • Lectures 24
  • Length 2 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

Make no mistake; this is no ‘Facebook for dummies.’ We designed ‘Facebook Marketing Like I’m 5” to serve as the ultimate social media training system for businesses and entrepreneurs who are smart beginners.

This is a practical course. Our goal is to give you an actionable roadmap for a total makeover of your Facebook business strategy that will increase your audience growth and deliver real business results.

Because you can’t succeed in social media marketing without a strategy, Facebook Marketing Like I’m 5’ takes you through the strategic process of planning and building a Facebook business presence. You will learn how to attract new customers through a magnetic Facebook community built around your own unique brand of content. You’ll also learn how to gather not just Likes - but the right kind of Likes - that can move your business ahead and bring you profits and more market share.

This course also covers the all-important tools you’ll need to execute your strategy. ‘Facebook Marketing Like I’m 5’ features dozens of these free tools; step-by-step guides; ‘under-the-hood’ tricks, real-world case studies, and examples of successful (and not so successful) campaigns from brands both big and small.

There’s an overload of information about Facebook scattered across the web. Some of it is out of date, and much of it is confusing, overly granular, or vague.

‘Facebook Marketing Like I’m 5’ is built around an action-oriented, workshop-style, pain-free process to plan, build, and optimize your Facebook business presence.

Select Endorsements

"Facebook Marketing Like I'm 5 packs more value than an MBA class and you can literally use it as a play-by-play to get your 'magic' out to the world. If you're looking to build a strong, authentic, and respected presence on Facebook, then it is certainly for you."

***** Matt Cartagena, Co-author of “Accelerate”

"What I love about what Peg Samuel and Matthew Capala are doing here is that Facebook Marketing Like I’m 5 is completely actionable and results-oriented. The two are dynamic social media educators and practitioners, which is a rare combination to find."

***** Jeremy Goldman, Author of “Going Social,” CEO of Firebrand Group

"Facebook Marketing Like I'm 5 is a critical tool for any small business owner who wants to leverage the power of the massively engaged Facebook audience. Even if you consider yourself a Facebook pro, you'll find tidbits and hacks that will give you a whack on the side of the head.

***** Ivana Taylor, Small Business Influencer, Publisher at DIY Marketers

What are the requirements?

  • Set up a Facebook account
  • Be willing to put our tips into action

What am I going to get from this course?

  • Use actionable worksheets and templates to develop and execute your Facebook marketing plan
  • Avoid common Facebook marketing mistakes and pitfalls
  • Choose the right Facebook settings for your business
  • Choose which free marketing plugins, apps, and CTAs to use
  • Optimize your Facebook profile and content
  • Boost your organic engagement
  • Identify the right advertising tools for your business
  • Build targeted user profiles
  • Use Facebook’s Ad Manager
  • Attract fans to your content
  • Get new Likes and convert them into leads
  • Track and measure your facebook success
  • Learn the Facebook successful (and not so successful) stories from top brands
  • Get detailed walkthroughs and set-by-step guides
  • Get support and exclusive Facebook trend notifications
  • Collaborate with NYU Professors and the leading thinkers in the social media space
  • Use Facebook Custom Audiences for hyper-targeting and remarketing

Who is the target audience?

  • Business owners
  • Entrepreneurs and startups
  • Brands and corporations
  • Marketing and social media professionals
  • Students
  • Faculty and instructors
  • Celebrities, authors, artists, public personalities

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: LET'S BE 'FRIENDS'
4 pages

Learn about Facebook recent algorithm changes that affected organic reach for all businesses.


Key Takeaways:

  • create interesting, authentic content
  • start to think about boosting posts
  • make a calendar and keep up with your content
  • market your page on your other marketing channels
  • engage

Key Takeaways:

  • Create interesting, authentic content
  • Start to think about boosting posts
  • Make a calendar and keep up with your content
  • Market your page on your other marketing channels
  • Engage

Key Takeaways

  • Launch a Facebook Business Page
  • Utilize only one page for all of your business projects, products, and events
  • Keep your personal and business pages separate
  • Merge to remove redundant pages (but back up post data first)

Key Takeaways

  • Ensure everything is crystal clear
  • Choose appropriate Name, URL, Descriptions, and Categories
  • Use Woobox plug in to bring in your other social networks
  • Make sure Page Info area is completely filled in

Key Takeaways

  • Maintain clear, consistent branding on both your Cover Photo and Icon
  • Ensure that all images provide additional marketing opportunities, including your cover photo
  • Utilize the CTA (Call to Action) button for your business
  • Keep your messaging professional and impactful
How to Add Tabs to Your Profile - Walkthrough

Key Takeaways:

  • Market your page to your friends
  • Be strategic about who you invite
  • Include an icon in your email and on your website
  • Include in your email signature
  • Never buy fake Likes

Key takeaways

  • Have clear business goals for your Facebook business page
  • Get specific on your primary and secondary audience
  • Think about how are you marketing your page
  • Think about the valuable content you’ll be offering

Examples and instrictions on how to fill out your Facebook startegy worksheet template

2 pages

Download and use this template to build your strategic Facebook marketing framework

Section 3: THE ROAD FROM 1K to 10K FANS

Key Takeaways

  • Mix up content types in your Facebook content strategy
  • Focus on the user, what she/he wants
  • Get visual
  • Don’t overpost

Key Takeaways

  • Plan your content calendar in advance
  • Get organized
  • Use Facebook scheduler
  • Engage with your followers

Key Takeaways

  • Remember that Facebook is Facebook.com, not Facebook.org.
  • Visibility on this network isn’t free and without a marketing budget, your content won’t be seen by more than a tiny fraction of your audience.
  • If you budget is modest (and most are), it’s vital to spend strategically.
  • Pay to play

Detailed walkthrough to show you how to boost your Facebook posts effectively


Key Takeaways

  • Utilize Facebook Ad Manager for your business Page
  • Set up separate targeted campaigns so you can optimize
  • Set up several creative assets so you can optimize
  • Test your campaigns, drop underperforming ad creative, and double down on winning creative
  • Only test 2 campaign variables at the same time
  • Add the Facebook Conversion pixel to your site to track ROI

Detailed walkthrough and instructions to show you how to use Facebook Ad Manger tool effctively for your business


Key Takeaways

  • Visit your Insights area on a regular basis
  • Make sure you’re hitting your target audience
  • Observe how your posts are performing
  • Use Reports on an ongoing basis to make sure Facebook is working for your business objectives
  • Analyze Insights reports with an eye to discovering new markets


Detailed walkthrough and instructions to show you how to use Facebook Inisghts tool effectively for your business


Key Takeaways

  • Look into these pro tools to get more data to better optimize your Facebook ad spend and organic reach after you mastered Facebook Insights
  • Scale your Facebook marketing as you grow
6 pages

Using Custom Audiences lets you personalize your Facebook ad campaigns in a way that can be very effective by moving them through the conversion funnel. And right now, many marketers don’t seem to be using this powerful method of reaching people on Facebook. We’d advise you to start testing Custom Audiences, both because they’re effective and because using them may give you real “first mover advantage.”


Key Takeaways

  • Lear from the brands and influencers that are doing Facebook marketing right
  • Adapt successful strategies that may work for you
2 pages

Follow these Facebook influacers and thought leaders on Twitter for the steady flow of Facebook marketing tips and updates on Facebook platform

Section 5: BONUS
6 pages
We didn’t want to leave you without giving you this bonus chapter about Instagram, because it’s lately become a powerful tool for visual branding and fan acquisition.

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Instructor Biography

Matthew Capala, Entrepreneur, NYU Professor, SEO Strategist, Speaker, Author

Matthew Capala is the President of Alphametic, an organic growth accelerator specializing in SEO and social media workshops, with a portfolio of worldwide brands including L’Oreal, Hoval, and Quest Diagnostics. As a prolific Internet entrepreneur, Matthew has built several popular blogs, including Search Decoder and Sumo Hacks. He is a sought-after International speaker and trainer.

His work and ideas have been recognized by Mashable, Chicago Tribune, and The Huffington Post. As Adjunct Professor at NYU, Matthew teaches a course on search marketing and social media analytics. He writes regularly on The Next Web and is the author of four books, including “SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization.”

With over a decade of digital marketing experience working with some of the world's largest brands (Apple, Western Union, Smirnoff, Dell, LG, and Prudential) and emerging startups, Matthew has leveraged the Internet in unprecedented ways to spur growth. Formerly Head of Search and Inbound Marketing (the Americas) at Profero (later acquired by Lowe & Partners), Matthew has built a million-dollar business, growing the group from one to nine in less than two years. Former leadership positions include specialist roles at Mindshare, Mediacom, Zeta Interactive, Mattel, and The Associated Press.

Instructor Biography

Peg Samuel, Social Media Expert / Digital Strategist / Speaker / Author

Peg Samuel is an Adjunct Professor at NYU and founder of Social Diva Media. She is a proven leader in online brand building and digital strategy. With twenty years experience in the digital marketing arena, Peg turned her love of communications into a lucrative and insight-driven Social Media consultancy specializing in social media strategy, brand influencer campaigns, and execution marketing for lifestyle, luxury, and high-profile celebrity brands.

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