Facebook Marketing: Set Up Your First Like Campaign

Learn how to build a big fan page community using one of the best and most effective traffic sources: Facebook.
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  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

If you've ever looked at your competitors and become jealous of the number of "likes" on their Facebook page, this course is for you.

You'll learn exactly what it takes to build a large community of followers on Facebook using the power of affordable Facebook ads.

With a proven step-by-step formula that's easy to implement, you'll set up a Facebook ad campaign that will effectively get people interested in your business.

After all, the more followers you have on social media, the more traffic you can get to your site, and the more sales you can make.

Harness the Power of Facebook to Drive More Traffic to Your Site & Boost Profits

  • Research Your Target Audience Quickly and Easily
  • Create the Right Customer Avatar, Ad Copy, and Ad Image
  • Set Up and Launch a Facebook Ad Campaign
  • Measure and Split-Test Every Ad's Effectiveness


Dive Deep Into Facebook Advertising That Works

This course will teach you everything you need to set up a successful Facebook ad campaign from start to finish, including how to avoid common mistakes and pitfalls.

You'll learn how to research your target audience in less than 20 minutes, use Facebook's targeting functions like a pro, and get "likes" for as low as $0.20 per U.S. Page Like.

By knowing how to garner more attention for your business on Facebook, you'll be able to drive more traffic to your site, use your fans as social proof to sell more products and/or services, and lower your advertising costs.

Contents and Overview

This course begins with an introduction into why a strong Facebook presence is so important for any business today.

You'll then move on to an easy-to-implement 3-step process for creating a successful ad campaign on Facebook.

The first step involves researching your audience using accurate data from sources like Facebook Audience Insights.

These skills will allow you to find the people that will be most interested in your products or services so you can target your ad.

Next, you'll learn how to set up a winning customer avatar to connect with your audience and get them interested in what you have to say.

You'll even master how to use the right sales copy and images to grab people's attention.

Finally, you'll learn how to set up your campaign, including scheduling, pricing, and placement.

To test the effectiveness of every campaign and measure one campaign's success against another, you'll finish off this course by learning about split-testing to see what works best for your business.

By the time you finish this course, you'll be able to get more likes on Facebook, thanks to your ability to create an ad campaign that works.

You'll be able to build a larger community of followers on social media with minimal investment, and this will help drive more traffic to your site and increase conversions.

What are the requirements?

  • Computer with Internet access
  • Following the step-by-step instructions
  • $10 advertising budget for your first campaign

What am I going to get from this course?

  • Build a large community of followers on Facebook using the power of affordable Facebook ads
  • Proven step-by-step formula to set up a Facebook campaign that will effectively get people interested in your business
  • Drive free traffic to your website
  • Use your fans as social proof to sell more products and services
  • Lower your advertising costs
  • Research your audience quickly and easily in less than 20 minutes
  • Create the right customer avatar, ad copy and ad image
  • Set up and launch your first Facebook Like campaign
  • Create winning customer avatars to leverage profits
  • Set up your first campaign like a professional Facebook marketing agency
  • Select the right image and craft a great ad copy
  • Use Facebook's targeting functions like a boss
  • Measure, split-test and scale your most successful campaigns to grow your audience even faster
  • ... and much more!

What is the target audience?

  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started
01:13

In this video, I will explain the benefits of having this course.

Section 2: Audience Maximizer Training
02:24

Welcome to our Audience Maximizer Training! Let's take a quick look at why having a big fan base matters and what you can expect from this training.

00:53

Building an audience on Facebook follows a simple 3-step process. Discover what this process is!

12:10

Ready for the first step? Great, because I'll show you how to research your ideal client using data.

08:52

Are you already in love with Facebook Audience Insights? Then let me show you how much more data you can extract using this amazing tool!

02:42

Ready to set up your customer avatar? This is how it should look like!

12:15

Are you ready to set up your first like campaign? I hope you are excited, because we are getting started now!

04:27

Getting confused with the pricing and scheduling of your campaign? No problem, because I'll show what to focus on.

08:03

The ad image and ad copy are the primary two elements of your ad. In this video you will discover, how to set up a stunning ad!

03:06

We are almost done! The last aspect to focus on is the ad placement of your ad.

07:45

Facebook Marketing is no rocket science. It's merely the result of testing different ad variations systematically. Learn how to test and which metrics to focus on.

00:57

Congratulations, you are a audience maximizer master now! Take action and see your audience growing!

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Instructor Biography

Sandor Kiss, Teaching 99,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Instructor Biography

Patrick Dermak, Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

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