Facebook Marketing: Introduction To Power Editor
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Facebook Marketing: Introduction To Power Editor

Discover proven & tested tricks to get better results on Facebook
4.7 (78 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5,810 students enrolled
Last updated 1/2016
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to work with Power Editor in 2016 like a professional Facebook marketer
  • Introduction to core Power Editor features to create performance-driven campaigns
  • Why you should use the Power Editor
  • How to create campaigns, ad sets and ads
  • 10 features to manage & organize your campaigns
  • Best practices to run split-tests with the Power Editor
  • Keyword shortcuts
  • … and much more!
View Curriculum
Requirements
  • A computer with Internet connection
  • Following the step-by-step instructions of this training
  • Basic understanding of Facebook marketing & first campaign experience
Description

Do you want to make the most out of your Facebook marketing budget in 2016? Then it’s time to use a 100% free tool Facebook created for smart marketers like you.

In this course, I’ll show you how to use the latest version of Power Editor like a professional Facebook marketing agency.

You’ll learn proven & tested strategies to improve your marketing and get better results on Facebook almost overnight.

Learn How to Take the Best Seat in The House & Learn Proven Tricks From A Professional Facebook Ad Agency

  • Get more website visitors
  • Increase your reach & conversions
  • Boost your engagement


Contents & Overview

This course will introduce you to Facebook Power Editor, an advanced Facebook ad management tool.

First, we’ll cover why you should work with the Power Editor. I’ll walk you through the basic features to help you understanding how this amazing tool works.

Next, I’ll show you step-by-step how to create campaigns, ad sets and ads. No matter what your campaign objective will be, you’ll always have to take these steps!

Last but not least, I’ll show you 10 cool features and strategies to manage and organize your campaigns like a pro. We’ll cover features like tags, filters, search, revert & delete, duplicating and bulk editing.

By the end of this course, you’ll understand how to work with the Power Editor in 2016 and create performance-driven campaigns almost instantly!

Who is the target audience?
  • Businesses of all sizes
  • Intermediate & advanced Facebook marketers
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Curriculum For This Course
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Introduction To Power Editor
9 Lectures 19:55

Welcome to our brand new course, the Power Editor Bootcamp and thanks for taking this class! In this lesson, we will cover how to use the Power Editor in 2016 like a professional Facebook marketer.

Preview 00:52

In this lesson, we’ll cover what the Power Editor is and why you should use it.

Preview 01:35

Let me show you quickly how to access the Power Editor. It’s going to be a short, but important lesson.

Preview 00:57

In this lesson, I’ll give you a quick overview of how the Power Editor works and how it’s structured. Moreover, I’ll point out the core features that we’ll cover in this training.

Preview 05:41

The first pretty cool feature is the image library. Here’s why!

Preview 02:44

Many marketers don’t know that you can use the Power Editor to manage your fan pages. Here’s how to do it!

How To Manage Pages
03:19

The Power Editor isn’t dynamic, that’s why you have to publish changes if you want them to apply.

Why You Have To Publish Your Changes
02:50

In this lesson, I’ll show you how to customize the display settings to make more sense of your data.

How To Customize Your Display Settings
01:57

Here are the display settings I highly recommend!

BONUS - Edit Display Settings
3 pages
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Campaigns, Ad Sets & Ads
5 Lectures 18:39

In the following lesson, I’ll show you how to create campaigns. Ready? Let’s go!

Introduction - Campaign Setup
00:20

In this lesson, we’ll take the first step and launch a new campaign. Here’s how to do it!

How To Create A Campaign
02:09

Next, I’ll show you how to customize your ad sets. It’s the second campaign level where you’ll define the ad schedule, targeting, bidding and placement.

How To Work With Ad Sets - Part I
06:25

Let’s move on and define your bidding and placement. Here’s how to do it!

How To Work With Ad Sets - Part II
05:13

In this lesson, we’ll cover how to create converting ads.

Ads
04:32
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Managing & Organizing Campaigns
8 Lectures 14:31

In the following lesson, we’ll cover how to manage and optimize your campaigns.

Introduction - Campaign Management
00:23

Tags are very useful features to keep your campaigns organized. In this lesson, you’ll discover how to use them.

Tagging Your Campaigns
02:39

I love filters! If you are running dozens or hundreds of campaigns, filters will help you to focus on specific campaigns, ad sets and ads.

How To Work With Filters
03:21

Are you looking for a specific campaign, ad set or ad? Here’s how to use the search feature!

The Search Feature
01:42

What about the revert & delete button? Here’s how to use both features, and when you shouldn’t hit the delete button.

Revert & Delete
01:56

Duplicating and Bulk Editing are very useful features if you are in the process of split-testing. Here’s how those features will save you lots of time!

Duplicating and Bulk Editing
03:50

Congratulations, you made it until the end of this training!

Congratulations!
00:40

I love keyboard shortcuts! Here’s a fine selection of my favorite shortcuts you can use inside Power Editor.

BONUS - Keyboard Shortcuts
1 page
About the Instructor
Sandor Kiss
4.2 Average rating
8,417 Reviews
138,597 Students
74 Courses
Teaching 130,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Patrick Dermak
4.1 Average rating
4,956 Reviews
98,898 Students
39 Courses
Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick