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Facebook Marketing: How To Build A List With Lead Ads

The Complete Step-By-Step Guide To Build Your List Without A Landing Page
4.5 (139 ratings)
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11,027 students enrolled
Last updated 1/2016
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  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Step-by-step guide to build your email list without having a landing page, using Lead Ads
How lead ads work and why they will make your life easier
The complete guide to craft your first ad campaign and get great results
Step-by-step instructions to reach out to potential customers with interest targeting
How to craft an ad copy that converts in 3 easy steps
Selecting the perfect image for your ad for click-rates through the roof!
How to export leads and integrate Facebook into your CRM software like Infusionsoft
Best practices to create converting Facebook campaigns right away
… and much more!
View Curriculum
  • A computer with Internet connection
  • Following the step-by-step instructions of this training
  • $10 advertising budget
  • A Facebook fan page

This course will reveal to you how to generate leads, build an email list and gather relevant information from Facebook users with a brand new form of Facebook advertising. And the best part is that you don’t even need a landing page to grow your list!

Exactly, you can say goodbye to a landing page if you want to reach out to mobile Facebook users.

You’ll discover what lead ads are, how to set up converting Facebook campaigns and generate hundreds of high-quality leads like a professional Facebook marketing agency with just a few clicks.

Learn How to Take the Best Seat in The House & Reap the Benefits Of Generating Leads With Lead Ads

These days’ people expect to be able to do everything from their phones. Mobile phones are where people communicate and discover the things they like, but historically, it’s been difficult for people on mobile to signal to businesses that they want to learn more about their products or services.

That’s why a few months ago, Facebook introduced a new campaign objective called “Lead Ads” that gives a quick and privacy-safe way to sign up to receive information from businesses, like newsletters, quotes and offers.

Now lead ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses!

  • Build an email list without a landing page
  • Gather 100% accurate & valuable user information with lead ads
  • Pay up to 50% less per email address

Contents and Overview

This course will walk you through all the steps you need to get yourself set up and generate leads without the need of a landing page.

First, you’ll learn what lead ads are and how building a list with this brand new advertising form differs from the traditional way of gathering contact information from Facebook users.

Next comes how to set up lead ad campaigns. I’ll walk you step-by-step through the entire process of setting up converting campaign and gather hundreds of leads, even if you didn’t set up a single ad before!

Last but not least, we’ll cover best practices to get great results right off the bat. We’ll cover how to craft your ad copy, select the best ad images and much more!

By the time you complete this course, you’ll be able to generate hundreds of leads, build your list and gather relevant customer information without the need of a squeeze page.

In fact, building a list has never been easier, so get started today!

Who is the target audience?
  • Students who want to build an email list without a landing page
  • Beginner & intermediate Facebook marketers
  • Businesses of all sizes
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Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:06:02
How Lead Ads Work
4 Lectures 12:29

Welcome to our brand new course and thanks for being our student! In this training, you’ll discover how to generate leads with a new form of Facebook advertising feature that doesn’t require a landing page.

Preview 01:29

Let’s take a look at the way leads were generated before Facebook announced the launch of Lead Ads on June 22nd, 2015.

Preview 05:23

In this lesson, I’ll introduce you to the concept of Lead Ads and how they’ll make your life easier if you want to run mobile lead generation campaigns that do not require a landing page!

Preview 05:37

Lead ads work, and you can collect a ton of information from Facebook users with just a few clicks. Here’s what other people say about them!

Lead Ads Work - Here’s Why
3 pages
How To Create Lead Ad Campaigns
10 Lectures 50:33

It’s time to take action! In this lesson, we’ll start setting up your first Lead Ad campaign. Here’s how to do it!

How To Create Your First Lead Ad Campaign

In this lesson, you’ll discover how to reach out to Facebook users that are most relevant to your business objective.

How To Target Your Audience Like A Pro

Next, we’ll take a closer look at how to use interest targeting to reach out to Facebook users who haven’t heard about your business yet. Besides that, we’ll cover how to master the pricing & optimization section to get great results.

How To Master Interest Targeting & Pricing

The ad image will have the biggest impact on the success of your campaign. In this lesson, we’ll cover how to select the perfect image for your ads.

Selecting The Perfect Ad Image

In this lesson, I’ll show you how to set up lead forms that convert. Ready? Let’s go!

Setting Up Lead Forms That Convert

Next, we’ll cover a converting ad copy that will result in a high conversion rate. In this lesson, I’ll show you how to write & structure your ad text to convert thousands of Facebook users into your leads!

How To Craft The Perfect Ad Copy In 3 Easy Steps

If you want to run lead ads, you have to link to a privacy policy. Here’s a great website to get such a policy in less than 10 minutes for free!

Getting A Privacy Policy

In his lesson, you’ll learn how to export your leads and integrate Facebook into your CRM software like Infusionsoft with just a few clicks.

CRM Integration 2.0

Before I say goodbye, I’d like to share with you six more important facts and strategies you should consider when crafting your first lead ad campaign.

Six Key Facts & Strategies You Should Know

Congratulations, you made it until the end of this training, thanks for being our student! Now it’s important that you don’t sit on what you just learned. Take action today!

About the Instructor
4.2 Average rating
7,903 Reviews
114,373 Students
80 Courses
Teaching 113,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

4.2 Average rating
4,030 Reviews
81,400 Students
39 Courses
Entrepreneur, Performance Marketer & Coach

I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.



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