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Marketer’s Guide To Creating Facebook Ads That Convert

Select high-converting ad images and craft ad copies that resonate with your target audience
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Last updated 10/2015
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Learn to create highly converting advertising campaigns on Facebook. This course will show you how to construct attention-grabbing copy and choose a compelling image for your ad, no matter what your objective is.

Increase your click-through rates by following these unique and proven strategies that will benefit your business.

Convert Facebook Users into Leads and Customers

  • Learn six effective strategies on picking the perfect image
  • Craft ad copy that effectively reaches your audience
  • Increase your click-through rates by hooking the market
  • Promote your content, increase leads, and generate business

Continuously Grab Attention by Knowing What Works

Many businesses that have outstanding services or products to offer miss out on great potential, due to missed marketing opportunities.

This course will give you a leg up by teaching you how to nail down the most essential elements of an ad campaign: the ad image and the ad copy.

The tested and proven strategies taught in this course are unique and will make your business stand out from the rest.

Contents and Overview

This course will start by teaching you the anatomy of a Facebook ad so you see the critical roles that the ad copy and image play.

You’ll then learn what a click-through rate is, which determines the cost of your ad. Next is knowing how not to violate Facebook advertising policies so you can be sure that you and your ad will remain active and effective.

Section 2 takes you through the creative process of choosing the perfect ad image. You’ll learn six different strategies so you can find the one that is best for you, and you’ll gain access to 17 resources where you can search for images.

The third and final section covers writing the ad copy. You’ll learn advanced techniques that will make it possible for you to write compelling copy even if you’re not a writer. You’ll also learn a formula for crafting killer headlines, so you have a simple and proven technique to follow.

By the end of the course, you can be confident that your Facebook ads will be successful. You’ll learn how to save advertising dollars by creating a cost-effective Facebook campaign, while positioning yourself to increase sales.

Who is the target audience?
  • Beginner & intermediate Facebook marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business
Students Who Viewed This Course Also Viewed
What Will I Learn?
How to pick the perfect ad image and craft a compelling ad copy for your Facebook campaigns
How to craft highly converting Facebook advertising campaigns like clockwork
Learn an indispensable skill to promote your content, generate more leads, build your list and sell more products faster & cheaper!
Save money: spend your ad budget more efficiently
Craft ad copies that resonate with your ideal audience
Proven formula that will make sure your ad will hit high CTR virtually every single time!
Six proven strategies to craft highly-converting ad images
17 resources to find the perfect ad image for free!
... and much more
View Curriculum
  • Computer with Internet access
  • Following the step-by-step instructions
  • Intention to drive paid Facebook traffic
Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 47:27
Fundamentals Of Crafting Converting Ads
5 Lectures 15:48

Welcome to this training and thank you for being my student! Are you ready to discover proven techniques to craft winning ads on Facebook? Let’s go!

Preview 02:11

Before we get started, I’d like to set expectations and define what you will learn by the end of this training.

Preview 01:37

Do you know how an ad is structured? No worries, because that’s what we will cover in this lesson.

Preview 03:52

The No. 1 key metric is the Click-Through Rate (CTR). In this lesson, you’ll discover what the CTR is and how it will influence the ad costs.

Preview 04:01

Facebook takes drastic measures if you violate their advertising policies. That’s why you should carefully read through their ad guidelines before you create new ads.

Why You Should Read FB’s Ad Guidelines
6 Proven Ad Image Strategies
8 Lectures 23:37

The primary factor that will determine your ad performance is the ad image. Because the ad picture is so important, we compiled 6 proven and tested strategies that will take your Facebook marketing to the next level.

It’s All About The Ad Image

Funny and weird images have the highest conversion rates on Facebook. But why is their impact so big?

Strategy #1 – Funny & Weird Images

You want to use images that stand out. For this reason, you should work with colourful images that attract as many eyeballs as possible!

Strategy #2 – Colourful Pictures

Have you ever considered using black & white images? Follow the instructions in this video and give it a shot!

Strategy #3 – Black & White Images

Everyone loves children and pets. But how about using them in your ads?

Strategy #4 – Children & Pets

You can’t ignore the power of a smile. Smiling faces are my secret weapons to run high-performing campaigns on Facebook.

Strategy #5 – Smiling Faces

How about showcasing people who use your product? It’s a great strategy you should deploy if you are selling any kind of physical product.

Strategy #6 – Showcase People Using Your Product

It’s time to take the next step and craft a converting ad copy! Are you ready? Let’s go!

17 Free Ad Image Resources
Ad Copy Strategies
4 Lectures 08:02

In this video, you will learn how to craft a winning ad copy in no time.

How To Craft A Converting Ad Copy

In this video, you will learn how to craft a winning ad copy in no time.

Three Proven Headline Strategies

Many marketers are struggling to craft a winning ad text. In this lesson, you’ll discover my proven formula to write ad texts that will resonate with your ideal audience!

How To Craft A Converting Ad Text

Congratulations, you made it until the end of this training! Take action and apply what you just learned!

About the Instructor
4.2 Average rating
7,888 Reviews
114,243 Students
80 Courses
Teaching 113,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

4.2 Average rating
4,021 Reviews
81,320 Students
39 Courses
Entrepreneur, Performance Marketer & Coach

I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.



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