Facebook Marketing: Grow Your Business With Retargeting

Learn how to use retargeting to promote your content, get more fans, generate leads and sell your products and services!
4.2 (29 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
6,083 students enrolled
$19
$200
90% off
Take This Course
  • Lectures 26
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2015 English

Course Description

Facebook Marketing: How To Grow Your Business With Retargeting

This course will reveal to you the power of Facebook retargeting and how to take action on the latest trends in digital marketing!

Retargeting is the most powerful advertising feature you can have access to at this very moment. It has leveraged the profits of many businesses across virtually all industries – that's why you shouldn't miss out on this opportunity!

If you want to change the economics of your business and get access to four proven retargeting strategies to scale your business instantly, then this training is perfect for you.

Learn how to use retargeting and deploy our four proven core strategies to increase your revenue instantly!

In this class, you will discover how to use retargeting to:

  • Promote your content
  • Get more leads
  • Build your fan base
  • Sell products and services

Step Into the World of Retargeting

This course will walk you through all the steps in order to deploy Facebook retargeting to increase the success of your business.

First, you'll learn what retargeting is and why it is so effective. We'll also take a look at how retargeting changed the economics of a company you probably have heard about.

After covering the fundamentals of retargeting, we will take the first steps together. You can look over my shoulder and learn how to integrate a retargeting pixel and discover the basic process of creating a custom audience.

Once your retargeting pixel is in place, we'll dive deep into four main core strategies. I'll walk you through step-by-step how to use retargeting to promote your content, get more leads, more fans and sell your products and services.

In this context, we'll cover basic strategic concepts along with an entire walkthrough of setting up retargeting lists and retargeting campaigns. This will allow you to pick any strategy and deploy retargeting instantly.

By the time you complete the course, you'll be ready to set up profitable retargeting campaigns, reduce your advertising costs and increase your revenue.

What are the requirements?

  • Computer with Internet access
  • Following the step-by-step instructions
  • $10 advertising budget for your first campaign

What am I going to get from this course?

  • Learn how to deploy retargeting to promote your content, get more fans, grow your email list and sell more products and services
  • Discover how retargeting will help you to reduce your advertising costs and increase your revenue
  • Learn what retargeting is, why it is so effective and how it will impact your business
  • Actionable step-by-step instructions on how to create retargeting lists and set up targeted Facebook campaigns
  • Four proven retargeting strategies that will accelerate your business growth
  • Detailed step-by-step instructions, case studies and live step of Facebook campaigns
  • ... and much more!

What is the target audience?

  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Harnessing The Power Of Facebook Retargeting
02:22

Welcome to this training! I am really happy that you are here with me today! Let me tell you what to expect from this class and how this course will help you accomplishing your goals.

08:15

In this short lesson, we'll cover the basics of retargeting. If you are new to the concept of the probably most powerful feature Facebook has to offer, then you will love this lesson.

03:06

Let me prove to you how powerful retargeting can be. We'll take a look at how retargeting multiplied the profits of a company you probably have heard about.

04:14

No matter what business you are in: retargeting is a powerful tool to increase the profits of virtually any company instantly. But why?

02:22

At which point should you get started with retargeting? We'll answer this question in this short lesson.

Section 2: Getting Started - Let’s Take The First Step
03:01

It is time to take the first step and install a retargeting pixel. Let me show you how to do it!

01:05

You are not a techie person? In this lesson we'll cover one fantastic resource how you can get your retargeting pixel installed for only $5.

06:05

The fundament of every retargeting campaign is a retargeting list (or custom audience). In this lesson, you'll discover the basic process of creating a retargeting list.

Section 3: Core Strategy No. #1 - Content Retargeting
01:36

In this lesson, we'll cover how you can use Facebook retargeting to promote your content. If you are running a blog and want to make sure people consume your articles or videos, then you will love this lesson.

04:36

Take a look over my shoulder and discover how you can create a custom audience to promote your content.

04:58

Next, it's time to promote your content with Facebook Ads. Let me show you how to do it!

Section 4: Core Strategy No. #2 - Generate Fans
02:08

Did you know that retargeting is probably the best way to grow your fan base? In this lesson we'll cover the basics of how to grow your Facebook fan community effectively.

01:39

Discover how to set up a new custom audience to promote your fan page!

06:25

It's action time! In this lesson, we'll set up our first ad and grow our Facebook audience!

Section 5: Core Strategy No. #3 - Grow Your Email List
02:07

Let's take a look at the first strategy to grow your email list with retargeting. If you have ever struggled to build up your email list, then you will absolutely love this lesson!

02:41

Do you want to take action on this method? Great, because I'll show you how to customize your retargeting list to get started!

05:40

It's traffic time! Take a look over my shoulder and let me show you how to create a retargeting campaign on Facebook!

03:32

Instead of driving people back to a squeeze page, you can also expose your website visitors to a brand-new offer. If you have a second squeeze page in place, then this strategy will help you to get more people on your list.

04:36

It's traffic time! Let me show you how to create a retargeting campaign on Facebook and drive people to a new lead magnet! You won't even have to set up a new custom audience to deploy this cool strategy!

06:54

This is probably my favourite way to grow an email list. Discover why sending visitors to a piece of content first can be an absolute game changer!

01:56

Let me walk you through the process of setting up a retargeting list to apply this method!

04:39

Are you ready to drive some serious traffic to your squeeze page? Let me show you how to do it!

Section 6: Core Strategy No. #4 - Selling Products
04:02

Last but not least, you can deploy retargeting to sell more of your products and services. Let me reveal to you the true power of retargeting!

01:33

The next step is to customize your retargeting list. Let me show you how to do it!

04:35

Do you have a custom audience in place? Great, because we'll move ahead and create our first ad! Let's increase your profits!

01:09

Congratulations, you made it until the end of this course. Thanks for being our student! Go ahead, apply what you just learned and harness the power of retargeting!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Sandor Kiss, Teaching 99,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Instructor Biography

Patrick Dermak, Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

Ready to start learning?
Take This Course