Facebook Marketing for Businesses, Brands, and You
4.8 (5 ratings)
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Facebook Marketing for Businesses, Brands, and You

Facebook Marketing Essentials & the SECRETS of Businesses & Brands who dominate Facebook Marketing
4.8 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,176 students enrolled
Created by Seth A. Estrada
Last updated 2/2017
Current price: $10 Original price: $150 Discount: 93% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use a fully branded Facebook Page to post their own updates & media
  • Choose what type of media to share
  • Know how, when, and why to Live Stream on Facebook
  • Cross promote other social media or websites for their brand
  • Use Facebook Ads to promote their business, brand, or idea
  • Install Facebook Pixel
  • Build an Audience for Re-Targeting with Facebook Ads
View Curriculum
  • No special skills are needed! Just a little bit of time & persistence.

You're on FACEBOOK- but is that helping new visitors come to your website or store? And are they actually ready to buy? 

Are you ready to start promoting your brand effectively on Facebook?

In this course, I'll teach you about:

  1. Starting & branding your Facebook Page correctly
  2. The nuts and bolts of using Facebook LIVE
  3. Using Facebook LIVE to turbo-charge your branding
  4. Creating a sales funnel for your business on Facebook
  5. Mining the most valuable info from Facebook Analytics/Video Analytics 
  6. Targeting & Retargeting audiences with Facebook Ads Manager
  7. Understanding & creating event conversions w/ the Facebook Pixel
  8. Creating a more authoritative brand image on Facebook
  9. Reaching 1,000's of new followers on Facebook
  10. ....AND TONS MORE!

I'll help you cut through the fluff, and get to the Facebook marketing techniques that actually work!

I'm so confident that you'll find value in these techniques, that if you complete the course within 30 days* but you’re not happy with the results Udemy will give your money back- plus I’ll do video report of your business’ Facebook usability, which I'll give to you, publicly- for free

You have nothing to lose, and only new business to gain. 

Enroll today, and let's improve your business as early as tonight.

Cheers, Seth

*Not available for courses purchased directly on iTunes or 3rd party marketplaces.

Who is the target audience?
  • Professionals Interested In Succeeding with Facebook Marketing
  • Business Owners
  • Entrepreneurs
  • Startups
  • Growing Brands
  • Professionals
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Curriculum For This Course
16 Lectures
Start Here
1 Lecture 01:25

Welcome to the course! 

This course consists of multiple smaller modules: 
  • Each module contains steps that you'll use to improve your business little by little. 
  • Each step is important and can help your business perform better online!
  • Please complete all of the steps.

There are short quizzes, sometimes before a module:
  • I know, weird, but...
  • They are very important. 
  • Please complete all of the quizzes.

If you have questions:
  • Please ask them in the course forum.
  • If you DM me, I'll ask if you have completed the course. 
  • I use forum questions to create new modules, so you're helping yourself and helping other students at the same time!

Enjoy the course!


Preview 01:25
Facebook LIVE VIDEO for Business Success!
4 Lectures 20:45

In this module you'll learn:

  1. How to use Facebook LIVE on your smartphone
  2. What type of content to livestream
  3. How to use the Facebook LIVE map
Preview 06:29

In this module you'll learn how to get the most traffic for your Facebook LIVE sessions.

Preview 03:35

Learn how to:

  1. Apply calls-to-action that work
  2. Appropriately use lead-magnet links during your livestream
  3. Apply my "3+1" sales funnel to your Facebook LIVE session
Utilize Facebook Live As A Sales Funnel

Learn how to generate more leads after your Facebook LIVE sessions.

Generate More Leads After Your Facebook Livestream

Let's stay sharp for your business prospects on Facebook LIVE!

Facebook LIVE
4 questions
Facebook's PROFESSIONAL Marketing Tools
5 Lectures 12:59

In this module, I’m going to walk you through on how to target and retarget your Facebook audience through Facebook Ads Manager and Facebook Pixel.

Target And Retarget Facebook Audience

Now I'll walk you through on how to build your Facebook Pixel and Event Conversions.

Build Your Facebook Pixel And Event Conversions

In this module, I’m going to show you how to use Facebook Video Ads to market your business.

Use Facebook Video Ads To Market Your Business

This module is a walk through on creating your Facebook Ad Campaign.

Start Your Own Facebook Ads Campaign

Refine your Facebook ads to increase conversions to your site through 4 of my BEST Optimization Strategies.

Optimize Your Facebook Ads To Increase Conversions

Let's be sure you remember the terms and concepts from this section :)

Facebook Professional Marketing Tools
5 questions
Make "Regular Facebook" Interactions Work FOR You
3 Lectures 10:16

You need trust & respect to win in business- I'll show you how to refine your public image on Facebook.

Be An Authority With Your Facebook Profile

Turning visitors into leads & customers in 4 steps.

Turn Your Facebook Visitors Into Leads & Customers

Learn how to:

  1. Use the right "voice" to engage your audience
  2. Utilize images correctly to enrich posts
  3. Recognize customer needs & respond appropriately 
Reach 1,000's Of Followers With Your Facebook Page!

Time is an excellent servant, but a terrible master- don't waste your personal time on Facebook: LEVERAGE it.

Making Regular, Everyday Facebook Interactions Work FOR You
3 questions
Branding Your Business Page - Case Studies
2 Lectures 26:34

Restaurateur, take note: this is what your customers are thinking...

Case Study I - Restaurant Business Page

Graphic Designer, take note: what you don't know can hurt you...

Case Study II - Graphic Design Freelancer Page
Bonus Material
1 Lecture 03:53

You’ve made it to the end of the course- GREAT WORK!

Want to learn how to create remarkably good and shareable video and photos for your business?Join my Facebook Group for FREE.

And if you haven’t taken my courses on YouTube, LinkedIn, Instagram, or Pinterest yet- please check them out- they are designed to help business owners, entrepreneurs, and brand managers just like you.

I’m excited to teach your more about it, please join me there to learn more.



Bonus Lecture: Essential Tools For Producing Your Facebook Media
About the Instructor
Seth A. Estrada
4.5 Average rating
88 Reviews
5,786 Students
5 Courses
Professional Consultant & Media Producer

My motto is “Life is good.” And I want to share the good with others.

My passion is inspiring people through personal, large group instruction- including online courses. I’m a lifelong learner myself, and am at my best when learning new skills. I’ve been an online instructor since 2015- but have been teaching people just like you for many, many years! Through my online business, 54V4NT studios, I create instructional courses that help you become a better version of yourself with all kinds of skills.

What would you like to learn?

Would you like to make money teaching online courses?

Would you like to build (or improve) your own 6-figure business?

Would you like to use Instagram or YouTube marketing for yourself or your business?

Would you like to learn how to shoot & edit videos like a pro?

Would you like to take better photographs?

Would you like to train for your certified phlebotomist test, cook fine Italian desserts, fix your own back pain, design a better pitch deck, create a killer online resume, scan and fix vintage photographs, restore old videos & film, edit photos in Lightroom, or become a better public speaker?

If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. I add new material to my courses regularly so that they help you stay up to date. Check them out, and enroll today!


I live a life of conscience and faith, to the best of my ability, and I learn how to uplift & empower more people, better each day. Some of the things I love to do in my spare time include kettlebell training, visiting extended family, trying out new international cuisine, and both practicing & watching MMA (I’m a striker- but my own grappling game is not lagging ;). Most days you can find me going to a local library or museum with my amazing wife and our 3 boys: we all love to learn!

In 2008, I graduated with my Bachelor of Arts in Film Studies with an emphasis in Business Communication from Brigham Young University- winner of 15 student Emmy awards and 5 student Oscars. While there, I worked on two Emmy+Oscar winning animated short films- one of which won the Producer’s Choice award at the Nickelodeon Animation Festival. After graduating, I worked at DreamWorks Animation/Pacific Data Images shooting and editing professional software training material for their 2,000+ employees. I followed that with multiple training and marketing jobs at medical offices, fitness franchise companies, and then major technology companies like Samsung Mobile and Google. Most recently, I spent 1.5 years working as a Senior National Trainer on behalf of Microsoft for their Retail Channel Partners. Throughout this time I built my 54V4NT studios brand to teach others the skills that I have. In October of 2016, I also founded Smart Film Tools, Inc to create physical products and software to help individuals, small business owners, and entrepreneurs to master their ability to produce professional-quality video & film. Since then, I've made more money, worked fewer hours, and spent more time with my family each day.

I want to show you how to be a better creator, make more money from your work, and experience the life you want to live.