Marketing for Coaches: High Ticket Clients

Marketing for Coaches, Freelancers, and Consultants
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  • Lectures 57
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

The #1 Marketing Funnel for Coaches, Consultants, and Freelancers that want to close high-ticket clients.

This is a 

‘fix it and forget it’ automated marketing system that you can turn on and off. This will be exciting to coaches that are sick of giving away their information for free with blogs and lead magnets in the hopes of building a list that will eventually buy something.

This system gives coaches that have high ticket programs valued over $3,000, a machine to drive cold leads to them even while they sleep and leads to 5 new clients within a month of implementation.  It leverages Facebook which is one of the most powerful forms of advertising today.

The marketing spend and revenue of six and seven figure coaches is often a mystery leaving coaches spending hundreds of thousands of dollars. That ends today.

This advertising course offers an entire marketing funnel with cutting edge recommendations to save you time and money on advertising and solid income projection information you can use.

You will also get the secrets of a high-performing and a $5 test marketing technique that will get you on track to great sales overnight.

The course also includes templates for the ad, website landing page, and webinar so you can plug-and-play immediately.

This course is a step by step guide that tells you exactly how to make an ad, select your target market, run cheap test marketing, and create the rest of the automated marketing funnel that bring pre qualified cold leads straight to a consultation with you as fast as humanly possible.

While Facebook is a free social media platform, it has over 187 million users, and thousands of way to target market and select an audience, this reliable and automated paid advertising campaign will ensure you become a leader in your marketplace.

This course also helps you create programs that people want by identifying audiences for your information allowing you to tailor directly to what your hungry target market wants.

What are the requirements?

  • A Coach has to have, and be able to sell, a $3,000+ Coaching Program

What am I going to get from this course?

  • Sign 5 New High-Ticket Clients
  • Create a Marketing Campaign You Can Turn On and Off As Needed
  • Automate Your Marketing for a Fix It and Forget It System
  • Generate Clients from Cold-Leads
  • Implement Quickly with Facebook Ad and Webinar Templates
  • Identify Your Facebook Audience For High-Performing Ads
  • Get The $5 Cheap Test Marketing Campaign
  • Improve Sales Close Percentage by 25%
  • Insider Advertising Budget and ROI Numbers
  • Bonus Udemy Tips for Coaches

What is the target audience?

  • Coaches and Consultants That Have Sold Programs Costing $3,000+
  • Marketers Willing to Invest in Advertising

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Facebook Marketing 6 Figure+ Coach Course Agenda
Facebook Marketing: Welcome
Article
Facebook Marketing: Coach Marketing and Freelance Marketing Agenda
Preview
00:45
02:21
I wanted to create a 'plug and play' system to change coaches' lives. And I did.
12:33

Most of us our subject matter experts not marketing gurus. This section gets us all on the same page about marketing terms and resources for coaches

Facebook Marketing: 10k+ in 30 day Funnel
05:07
Section 2: Facebook Audience Selection
Free Facebook Audience Selection Tools Introduction
00:28
Free Facebook Audience: A Tribe of People Hungry for Your Program
07:53
01:20

Facebook Audience Selection itself will help you find targeted interest groups.

01:31

The purpose of the Facebook Pages Feed is to find pages you might like based on other pages you like. These 'other pages' may also be interest groups you can target for your program.

02:29

Facebook has this weird and potentially wonderful thing called Graph Search. Check it out.

02:44

Twitter has a great search feature that can help you find more interest groups on Facebook.

Facebook Audience Selection Homework
00:24
Section 3: Facebook Ad Creation Introduction
Facebook Advertising: Ad Creation
00:44
02:19

Facebook has its own Ads Manager but the limitations force us to need Chrome and PowerEditor. You have to do this so lets get over it and start there from the beginning with our ad creation.

03:53

We need an ad setup so we can cross-reference our interest groups. We need interest groups because they lead to high-performing ads and programs. So lets get the framework of an ad up and running with this tutorial.

00:36

Lets get our framework up so we can continue with our interest group research.

01:00

In the next sections we will be covering everything coming up in this list but I want you to have the resource now. we will see it again later.

Section 4: Facebook Advertising: The $1 Image that Makes Millions
Facebook Marketing: Ad Image Introduction
00:24
Facebook Marketing: $1 Ad Images
04:12
02:56

This market disrupting canva tool is a favorite of mine. I spent so much on images before and the graphic design industry is pricey, even with using fiverr! Now I get incredible images for $1 that I can manipulate on my own and you can too!!!!

03:35

Once you have an image now we need to do something with it. Stretch, crop, add text....you can do it all with Powerpoint! This is seriously the cheapest most effective graphic design on earth! If you know other tools--be my guest. But for the rest of us, this works.

04:59

Now we need to add shaded text boxes. It is easy!!

Facebook Marketing: Ad Image Homework
00:30
Section 5: Facebook Advertising 'Get Them to Click' Content
Facebook Marketing: Content Introduction
00:32
06:42

Facebook really tests your marketing skills because they do not like pain points! Lets learn the rules and what works to get people to click on our ad.

02:52

The bread and butter of marketing hooks for coaches are three things 1) How to do something desirable and unusual, 2) with a quantifiable benefit, 3) in a short period of time. Lets take a look at a hook.

02:50

Google can help us identify the things people want to do with maximum benefit in a short amount of time.

03:00

You have to have a fanpage for your campaign. There is no great place to stick this in the class! It is one of those 'pieces parts' that we need to touch on and I have a really cheap resource in case this slows you down.

Facebook Advertising: Content Homework
01:37
Section 6: Landing Page Template: Where Your Ad Click Goes
Facebook Marketing: Landing Page Introduction
00:31
07:33

A landing page sells one thing only. Let's get them to opt-in to our offer!

Facebook Marketing: Funnel Landing Page Templates Tutorial 1
01:49
Facebook Marketing: Funnel Privacy Page Template Tutorial 2
04:46
04:16

I added this in because this is an easy thing you can do and a cheap tool to help.

02:23

The Landing Page leads to a scheduled consultation call with you. This automation tool is awesome!

05:46

Facebook has a Conversion Pixel to help you track leads from day one. I will not cover re-targeting campaigns but I do want you tracking them and this goes on the landing page.

Facebook Marketing: Landing Page Homework
00:58
Section 7: The $5 Facebook Test Marketing Campaign
Facebook Marketing: Test Marketing Introduction
00:29
Facebook Marketing: The Cheapest Test Marketing on Earth
05:21
Facebook Advertising: Creation Beginning to End Tutorial
18:42
03:58

What to look for when selecting a winning interest group and campaign for your marketing investment.

Facebook Marketing: Test Marketing Homework
01:04
Section 8: Webinar Creation: Automated Evergreen Webinar Machine
Webinar Creation: Introduction
00:45
Webinar: That Gets Consult Calls
06:13
Webinar: Template and Tutorial
10:47
Evergreen Webinar: Instructions
04:02
Webinar: Homework
00:47
Section 9: Increasing Sales Close Potential by 25%
Increase Sales Close Introduction
00:54
3 Steps to Get More People On the Phone to Close More Sales
06:59
Section 10: Facebook Marketing: Costs and ROI Revealed
Facebook Marketing: Spend and ROI Introduction
00:35
Facebook Marketing: Spend to Make $10K in 30 Days
17:06
03:38

Industry benchmarks to help you troubleshoot your campaign.

Section 11: Udemy Bonus Section
Udemy Bonus Section Introduction
00:34
8 Ways to Use Udemy as a Coach
02:40
Udemy Earnings and Revenue Reports
07:15
10 Best Benefits of Udemy and the Costs
10:07
My 8 Udemy Course Creation Tips
06:46

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Instructor Biography

Karen Gurney, Executive Search Consultant

"Karen is a competent, compassionate, relentless professional who cares about what she does and cares even more about the clients that she represents. She under promises and over delivers!" Kim Johnson

I work every day to help professionals live the life of their dreams.  I also work to create as many 6-figure+ earners as possible, in your career and as a coach, freelance, and consultant.

There is a market for what you know-- and I am going to help you find it.

All of my classes are about automated evergreen systems for cold-hard cash.

Take a class today and increase your earnings and revenue!

Sincerely,

Dr. Karen Gurney

Biography Continued....

Dr. Karen Gurney leverages a Ph.D in Economic Development, an MBA, 15 years in hiring, and 10 years of consulting to develop automated money-making marketing systems for job seekers and entrepreneurs.

For job seekers, she offers the 'Six Figure Career Change' that brings recruiters right to you for the jobs you want by matching your value to market opportunities.

For other coaches, consultants, and freelancers, she developed the 'Facebook Marketing: Earning $100,000 Facebook Marketing Funnel.' This is a marketing automation system for people to make money from 'what they know.'

Dr. Gurney brings these methods after thorough client testing and personal use in her own career and business.


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