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Facebook Marketing: Advanced Targeting Strategies

Harness the power of our proven Facebook targeting strategies to build your fan base, generate leads and make more sales
3.9 (272 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,576 students enrolled
Last updated 10/2015
English
$15 $200 92% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Description

This course is designed for those who want to grow their business with Facebook Marketing like a professional agency.

You’ll discover how to deploy our proven & tested Facebook Marketing strategies to build up your fan base, generate more leads and sell more of your products or services.

Learn How to Use Advanced Facebook Targeting Methods To Scale Your Business

  • Generate more income by reaching out to your customers and email subscribers
  • Reach out to website visitors and turn them into paying customers
  • Harness the power of Lookalike Audiences and increase your campaign ROI


Grow Your Business Faster And Master The Art Of Facebook Targeting

At the beginning of this course, we have an entire module dedicated to Custom Audiences.

You’ll learn what they are, why Custom Audiences are so useful and how you can generate more profits by leveraging your existing customers, email subscribers and app users.

Next, you’ll tackle retargeting - the latest trend in digital marketing. You’ll discover advanced retargeting strategies covering how to reach out to your website visitors to build up your fan base, generate leads and sell more products & services.

Then, we’ll cover an advanced feature called Lookalike Audiences. I’ll show you how to turn Facebook users into paying customers and how to set up ads to reach out to these people.

By the end of this course, you'll be ready to deploy advanced Facebook targeting strategies, create efficient campaigns and grow your business instantly.

You'll be ready to promote your business by deploying the worlds most advanced and proven marketing strategies for high profit margins.

Who is the target audience?
  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business
Students Who Viewed This Course Also Viewed
What Will I Learn?
Learn how to grow your business with advanced Facebook marketing strategies
How to leverage your visitors, customers and email subscribers to accelerate the growth of your business
Step-by-step instructions on how to build your fan base, generate leads and make more sales with paid Facebook Ads
Generate more income by reaching out to your customers and email subscribers
Quick & easy way to reach out to website visitors and turn them into paying customers
How to harness the power of a feature called Lookalike Audiences and increase your campaign ROI instantly!
... and much more!
View Curriculum
Requirements
  • Computer with Internet access
  • Following the step-by-step instructions
  • $10 advertising budget for your first campaign
Curriculum For This Course
Expand All 24 Lectures Collapse All 24 Lectures 01:41:23
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How To Grow Your Business With Custom Audiences
9 Lectures 29:47

Welcome to this training! In this video, you’ll get an overview of everything we’re going to cover in Facebook Targeting Mastery and how to make the most out of it!

Preview 01:21

Let’s get started with the first advanced targeting option: Custom Audiences.

Preview 02:16

In this lesson, you’ll discover why Custom Audiences are such a powerful feature.

Preview 04:16

It’s time to take action! Let me give you a quick overview of what we’ll cover in this module.

Preview 00:25

The first step is to create a custom audience. This is how you can do it.

Preview 04:33

Now it’s time to go ahead and create our first ad.

How To Use Custom Audiences In The Ad Creation Process
01:33

Look over my shoulder and let me show how you can reach out to your Custom Audience on Facebook.

How To Target Your Custom Audience On Facebook
04:30

Let me show you how to deploy custom audiences to reach your customers on Facebook!

Custom Audience Core Strategies – Part I
04:15

Are you ready for more advanced Custom Audience marketing strategies?

Custom Audience Core Strategies – Part II
06:38
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Retargeting – Marketing Of The Future
9 Lectures 50:08

I am excited to introduce you to the latest trend in digital marketing: retargeting. You will absolutely love this feature if you want to reach your website visitors on Facebook.

How To Reach Your Customers On Facebook
00:21

In this lesson, we’ll discuss what retargeting is. I hope you are excited to discover one of the most powerful features Facebook has to offer!

What Is Website Retargeting?
08:15

Why is retargeting so powerful? That’s what you will discover in this lesson!

Why Retargeting Will Accelerate Your Business Growth
04:14

It is time to take the first step and install a retargeting pixel. Look over my shoulder and discover how I do it!

How To Install A Retargeting Pixel
03:01

You are not a techie person? Let me show you a great resource to get your retargeting pixel installed for just a few bucks.

How To Get Your Retargeting Pixel Installed
01:05

The fundament of every retargeting campaign is a retargeting list (or custom audience). In this lesson, you'll discover the basic process of creating a retargeting list.

How To Create A Website Custom Audience
08:07

In this lesson, we will cover how to create a retargeting campaign on Facebook. Let’s do it!

How To Create Retargeting Ads
07:00

It’s action time! In this video I will show you a number of great retargeting strategies to accelerate your business growth!

Retargeting Core Strategies – Part I
13:18

Are you ready for more strategies? Look over my shoulder and learn how I use retargeting to sell more products and services.

Retargeting Core Strategies - Part II
04:47
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How Lookalike Audiences Can Triple Your Revenue
6 Lectures 21:28

Welcome to the third section. In the next videos, we’ll cover one of my favorite features on Facebook: Lookalike Audiences.

Introduction To Lookalike Audiences
00:18

Have you ever heard about Lookalike Audiences? No problem, because in this training I will show you what they are.

What Are Lookalike Audiences?
01:43

It’s action time! In this video, I will show you a number of great Lookalike Audience strategies to accelerate your business growth!

Lookalike Audience Core Strategies
02:05

Now that you learned how you can use Lookalike Audiences to grow your business, we’ll take the next step: setting up your first Lookalike Audience.

How To Set Up Lookalike Audiences
11:06

Are you ready to set up your first ad and reach out to new customers? Great, because that’s what we will do in this lesson.


How To Create Ads With Lookalike Audiences
04:18

Congratulations on making it until the end of this training! Thank you for being our student! Now just go ahead and apply what you just learned.

Congratulations, You Made It!
01:58
About the Instructor
4.2 Average rating
7,862 Reviews
114,051 Students
80 Courses
Teaching 113,000+ Students, Performance Marketer

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

4.1 Average rating
4,003 Reviews
81,155 Students
39 Courses
Entrepreneur, Performance Marketer & Coach


I am passionate entrepreneur, performance marketer and one of Udemy's top instructors.

Let me tell you my story:

After graduating from high school, I had the passion to become a lawyer. During law school, I worked for leading law firms like Baker & McKenzie, Freshfields, Deloitte and the German Ministry of Justice.

I was a top student and really enjoyed what I had been doing. But somehow it didn't feel right, I needed to take a break and rethink my life.

In my third year of law school, I decided to spend a year abroad and take the chance to obtain a Master's Degree in Intellectual Property Law in the wonderful Silicon Valley.

I packed my stuff, booked a flight to California, but had absolutely no clue how much my life would turned upside down.

Long story short: I found the inspiration I had been looking for all my life.

Almost every person I met was a founder. Some of them failed 9 times in a row, but they kept on trying until they succeeded. Some of them were just 18 years old, some of them were 70.

I wanted to become just like them. I had no clue how to get started, but what I did have was plenty of passion and energy to make things happen.

I spent the daytime in the library studying for my exams and worked at night to build my first business.

It took me almost one year to succeed working 100+ hours a week, but I stuck at it and eventually got it right and established my first successful online business. I didn't make millions, but it gave me the necessary confidence to keep going and realize what I truly wanted:

To build businesses and change the life of other people.

Today, I am the CEO & co-founder of Baydream Media, a digital media publishing company. Besides that, I am the co-founder of Adbaker and Madfox Media, two performance marketing agencies with offices in Munich, Cologne & New York. Together with my team we are consulting with start-ups, medium and large sized companies. My primary field of expertise is Facebook advertising, funnel design and customer relationship management.

One year ago, I decided to take the next step and share my knowledge with those who are ready to grow their own business. This decision brought me to Udemy, were I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

By today, I've sold more than 250,000 trainings, established multiple successful online businesses and coached hundreds of students, revealing the power of scaling businesses with Facebook Ads.

Feel free to check out my course portfolio and let's see if we can work together.

Best,

Patrick

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