Facebook Marketing: Become a FB Ads Expert in 90 Mins 2016

Learn the secrets of Facebook ads I used to grow my business to $40K in 6 months and how you can apply them to yours!
4.0 (49 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
2,357 students enrolled
$19
$20
5% off
Take This Course
  • Lectures 26
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 10/2015 English

Course Description

I created this course for people who don’t have a lot of time on their hands and who want to get to the heart of the matter when it comes to Facebook marketing. Whether you are a beginner or an expert, after these 90 concise minutes, you will be creating one successful Facebook advertising campaign after the other.

This course is really made up of 2 parts. In the first half of the course, I teach you everything I knew of Facebook advertising when I started, what I learned along the way and much more! Included:

  • How the auction system is setup
  • How Facebook’s ad structure is composed of 3 levels
  • How you can manage and analyze your ads once they are running or have finished running
  • A comprehensive look at the different possible bidding setups
  • How Power Editor as of October 2015 is the best tool to use in order to create your Facebook ads
  • Custom and Lookalike audiences
  • How to use Page Insights to refine the content you promote
  • How to analyze the data from your advertising campaigns
  • And much more…

Then, I show you step-by-step how I created thousands of my ad campaigns, which have produced:

  • 40 million page views
  • $40,000
  • 500,000 Facebook fans
  • CPCs of $0.001
  • Relevance scores of 10/10

Finally, in the second half of the course, I delve into how you can do it. There are specific lectures on how to apply my Facebook advertising secrets for:

  • Start-ups
  • Small businesses
  • Online stores
  • Video-centered businesses

Start now and learn in 90 minutes everything I did in 6 months! Included

  • 30-day money back guarantee: I am confident in the quality of my course ahead, but if you ever feel like it does not fulfill your expectations, you can ask for 100% of your money back within 30 days
  • Full & free lifetime access
  • Every new lecture I add will always be included for free
  • Free of charge surprise bonuses in the future

Do not waste another minute in becoming a Facebook marketing expert!

What are the requirements?

  • You will need to have a Facebook Page

What am I going to get from this course?

  • Use Facebook’s Power Editor to stop losing money and wasting time
  • Create Facebook ads for as low as 0.001 CPC
  • Properly split-test Facebook ads to find the most performing variation
  • Re-market to website visitors to convert users into sales
  • Choose which bidding option is appropriate for your advertising objective

What is the target audience?

  • Start-ups
  • Small businesses
  • Large companies
  • Online stores
  • Community managers
  • Website owners
  • Video-centered businesses

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
03:38

I show you the potential revenue and traffic you can generate by following my course.

01:50

I give you an overview of my past experiences.

02:20

I go over what you can expect from this course and what you will learn about Facebook advertising.

Section 2: Fundamentals of Facebook Advertising
01:24

I explain how Facebook determines which ads it displays to which people.

01:26

I give an overview of how to best use each of the 3 levels in Facebook's Ad Structure in order to setup an ad with your desired targeting.

06:33

I explain how to manage and to analyze your ads once they are created, using Ads Manager and Facebook Reports.

00:44

I summarize the main points concerning the basics of Facebook advertising.

Section 3: A Comprehensive Understanding of Facebook Advertising
01:12

I explain the different objectives from the campaign level of Facebook's ad structure.

08:02

I go through the concept of an Ad Set, which is where you choose the audience you want to target, where you decide when your ad set will run, where it will run and the bidding setup it will use.

06:17

I go over the bidding options available during the creation of an Ad Set and how they differ from one another.

04:31

I go over what options you have to design your ad, how to split test your ads and how to improve conversions with a few secret tips.

03:13

I explain here why it's absolutely important to use Facebook's most powerful tool: Power Editor.

02:27

I summarize the important points of my comprehensive look of Facebook advertising.

Section 4: Pushing the Envelope: Advanced Facebook Tips to Keep You Ahead of the Game
04:37

I talk about Audience Insights, a Facebook tool which allows you to learn more about different audiences on Facebook.

04:16

I explain what Custom and Lookalike Audiences are and their importance.

01:04

I show you how to edit your picture thumbnails in order to fit Facebook's requirements.

03:18

I show you how to use Page Insights to uncover important data about your fans, their behaviour and their interactions with your content.

00:47

I go over a few simple tricks to help you manage your Advertising account itself.

01:53

I summarize the main points of advanced techniques of Facebook advertising.

Final Exam on Course's First Part
14 questions
Section 5: How I Applied What You Just Learned to Make Thousands of Dollars
09:24

I show you step-by-step how I created my ads to reach millions of users and make thousands of dollars.

Section 6: Your Turn to be Successful!
01:11

I introduce this section which applies what you learned up until now to specific objectives that advertisers often have.

05:27

I go over Facebook advertising strategies for startups looking to promote their mobile app using Facebook advertising.

09:04

I go over Facebook advertising strategies for companies looking to sell stuff online using Facebook advertising.

02:31

I go over Facebook advertising strategies for small businesses who wish to create brand awareness in their local community.

03:12

I go over Facebook advertising strategies for advertisers looking to promote a video.

Section 7: Conclusion
00:32

Thank you for taking my course!

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Matt Larry White, Social Media Strategist

Matt has 10 years of experience in online marketing, working with multinational companies such as AOL and Village Voice Media. He has driven more than 50 million page views using cross-platform marketing strategies and has been working with Facebook marketing for the past 5 years, yielding tremendous results for all his clients!

Ready to start learning?
Take This Course