I created this course for people who don’t have a lot of time on their hands and who want to get to the heart of the matter when it comes to Facebook marketing. Whether you are a beginner or an expert, after these 90 concise minutes, you will be creating one successful Facebook advertising campaign after the other.
This course is really made up of 2 parts. In the first half of the course, I teach you everything I knew of Facebook advertising when I started, what I learned along the way and much more! Included:
Then, I show you step-by-step how I created thousands of my ad campaigns, which have produced:
Finally, in the second half of the course, I delve into how you can do it. There are specific lectures on how to apply my Facebook advertising secrets for:
Start now and learn in 90 minutes everything I did in 6 months! Included
Do not waste another minute in becoming a Facebook marketing expert!
I show you the potential revenue and traffic you can generate by following my course.
I go over what you can expect from this course and what you will learn about Facebook advertising.
I explain how Facebook determines which ads it displays to which people.
I give an overview of how to best use each of the 3 levels in Facebook's Ad Structure in order to setup an ad with your desired targeting.
I explain how to manage and to analyze your ads once they are created, using Ads Manager and Facebook Reports.
I summarize the main points concerning the basics of Facebook advertising.
I explain the different objectives from the campaign level of Facebook's ad structure.
I go through the concept of an Ad Set, which is where you choose the audience you want to target, where you decide when your ad set will run, where it will run and the bidding setup it will use.
I go over the bidding options available during the creation of an Ad Set and how they differ from one another.
I go over what options you have to design your ad, how to split test your ads and how to improve conversions with a few secret tips.
I explain here why it's absolutely important to use Facebook's most powerful tool: Power Editor.
I summarize the important points of my comprehensive look of Facebook advertising.
I talk about Audience Insights, a Facebook tool which allows you to learn more about different audiences on Facebook.
I explain what Custom and Lookalike Audiences are and their importance.
I show you how to edit your picture thumbnails in order to fit Facebook's requirements.
I show you how to use Page Insights to uncover important data about your fans, their behaviour and their interactions with your content.
I go over a few simple tricks to help you manage your Advertising account itself.
I summarize the main points of advanced techniques of Facebook advertising.
I show you step-by-step how I created my ads to reach millions of users and make thousands of dollars.
I introduce this section which applies what you learned up until now to specific objectives that advertisers often have.
I go over Facebook advertising strategies for startups looking to promote their mobile app using Facebook advertising.
I go over Facebook advertising strategies for companies looking to sell stuff online using Facebook advertising.
I go over Facebook advertising strategies for small businesses who wish to create brand awareness in their local community.
I go over Facebook advertising strategies for advertisers looking to promote a video.
Thank you for taking my course!
Matt has 10 years of experience in online marketing, working with multinational companies such as AOL and Village Voice Media. He has driven more than 50 million page views using cross-platform marketing strategies and has been working with Facebook marketing for the past 5 years, yielding tremendous results for all his clients!