A comprehensive, six module e-learning course to learn the absolute essentials of setting up a business Facebook page for a your company, brand or product.
Within this video-based course, we show you the precise steps to populate your Facebook page with useful articles and information, how to gain 'likes', 'shares' and importantly new client and customer enquiries.
Facebook Foundations is designed with small business owners in mind who have little or no experience with Facebook and digital marketing. The course acts as a really quick and efficient way of making sure that your Facebook page is set up correctly, tailored to your own industry and that you know what to do on a monthly basis to make sure that it is driving traffic to your website and potential new clients and customers to your business.
Whether you are a freelancer, working from home looking to build your presence or a small business with a high street premises, then this course is for you!
What Does the Course Cover?
Module 1 begins with background information as to what social media is and what Facebook is, and can do for a business.
Module 2 gets your Facebook page actually set up. We explain the theory and then move on to a practical 'how-to' demo within Facebook itself.
Module 3 is all about finding and sharing good content. We show you how to create Facebook posts and suggest ideas for what to actually say (all with the intention of attracting your ideal client or customer of course!)
Module 4 explains what community management is and shows you how to 'monitor the conversation'.
Module 5 is where we discuss (and show you) how to create two of the most handy and affordable adverts using Facebook advertising.
Module 6 is our final module and where we building on the foundations laid so far and look at some great ways to really boost your followers. We discuss online and offline techniques as well as going through some top tips!
Why Facebook Marketing?
Social media is one of the most common things people now do online and Facebook is a massive part of that. With over 1 billion active users, small businesses just cannot afford to miss out on the opportunity to get in front of so many potential clients and customers.
Whether you work from home and need to find new clients, or you have a local business looking to drive new customers through the door, this course will help you to do just that!
We understand Facebook for business and want to help you do that too, in just a few hours per week. Join us to find out how!
How Long Will It Take?
The course is broken down into 6 modules/sections all delivered via online videos. Each set of videos lasts for 15-60 minutes in total.
As part of each module we also ask you to action some 'homework'. i.e. things that you need to actually go and do in Facebook to get your social media marketing started. This isn't just a theoretical course - it has a practical application!
Finally, each module also ends with a short assessment quiz that tests your knowledge of the subject matter.
If you studied at a rate of 1 module per week the course would take you 6 weeks. Some people finished quicker and others take their time - it's totally up to you!!
This short introductory video will welcome you to the course and your tutor.
This video explains the history of social media and looks into Facebook in more detail.
This video gives a step-by-step guide for setting up your business Facebook Page.
This practical video shows you the exact steps to setting up your business Facebook page.
This second demo video shows you how to customise and edit your page
This video explains why we need good content and gives 4 top tips for creating good content.
This video discusses style and content, what to avoid when posting onto Facebook and how to manage and schedule posts.
This video explains what community management is, how to monitor conversations and deal with negative comments.
This video looks at the basics of Facebook advertising, and explains how to create a 'page likes' advert and how to 'boost' a post in more detail.
This video explains the importance of building an audience of 'ideal' fans and discusses how to promote your business Facebook page using online and offline techniques.
This video explains the '4 Top Tips on Facebook' to boost your page likes and engagement.
Susan has over 15 years experience as a tutor, author, training course writer, marketer and ultimately a small business owner across a selection of different industries. What is important to Susan in both work and play is her passion for learning and absorbing information. Therefore throughout all the industries she has worked in, Susan has always taught her skills and knowledge to others.
Susan provides bite-sized video training modules for a variety of industries and topics including business growth, marketing, social media and creative arts. The aim is to provide convenient, simple to use, easy to digest training content at minimal cost to you. Created by e-learning tutors and marketing experts, our training videos range from short 10-minute tips to more in-depth videos and live webinars up to 60 minutes long. The average video is just 20-30 minutes to fit in with your daily workload and schedule.