Facebook Foundations: Learn Facebook Marketing for Business
4.4 (48 ratings)
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Facebook Foundations: Learn Facebook Marketing for Business

Your fast-track to setting up a business Facebook page including finding content, scheduling posts, basic ads and more!
4.4 (48 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,813 students enrolled
Created by Susan Yeates
Last updated 8/2015
Price: $25
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand why you can’t miss out on Facebook marketing
  • Take the exact steps to get your business facebook page set up and working properly
  • Learn how to brand your Facebook page to reflect your business
  • Discover how to find and share good content (articles and information)
  • Know how to create simple adverts that boost your page likes
  • Know how to find fans and new clients/customers
  • Discover how to schedule your Facebook activity so it doesn't take up all your time!
View Curriculum
  • Access to a computer with internet access
  • Have a Facebook personal account already (although we do help with this if you dont have an acocunt already)

A comprehensive, six module e-learning course to learn the absolute essentials of setting up a business Facebook page for a your company, brand or product.

Within this video-based course, we show you the precise steps to populate your Facebook page with useful articles and information, how to gain 'likes', 'shares' and importantly new client and customer enquiries.

Facebook Foundations is designed with small business owners in mind who have little or no experience with Facebook and digital marketing. The course acts as a really quick and efficient way of making sure that your Facebook page is set up correctly, tailored to your own industry and that you know what to do on a monthly basis to make sure that it is driving traffic to your website and potential new clients and customers to your business.

Whether you are a freelancer, working from home looking to build your presence or a small business with a high street premises, then this course is for you!

What Does the Course Cover?

Module 1 begins with background information as to what social media is and what Facebook is, and can do for a business.

Module 2 gets your Facebook page actually set up. We explain the theory and then move on to a practical 'how-to' demo within Facebook itself.

Module 3 is all about finding and sharing good content. We show you how to create Facebook posts and suggest ideas for what to actually say (all with the intention of attracting your ideal client or customer of course!)

Module 4 explains what community management is and shows you how to 'monitor the conversation'.

Module 5 is where we discuss (and show you) how to create two of the most handy and affordable adverts using Facebook advertising.

Module 6 is our final module and where we building on the foundations laid so far and look at some great ways to really boost your followers. We discuss online and offline techniques as well as going through some top tips!

Why Facebook Marketing?

Social media is one of the most common things people now do online and Facebook is a massive part of that. With over 1 billion active users, small businesses just cannot afford to miss out on the opportunity to get in front of so many potential clients and customers.

Whether you work from home and need to find new clients, or you have a local business looking to drive new customers through the door, this course will help you to do just that!

We understand Facebook for business and want to help you do that too, in just a few hours per week. Join us to find out how!

How Long Will It Take?

The course is broken down into 6 modules/sections all delivered via online videos. Each set of videos lasts for 15-60 minutes in total.

As part of each module we also ask you to action some 'homework'. i.e. things that you need to actually go and do in Facebook to get your social media marketing started. This isn't just a theoretical course - it has a practical application!

Finally, each module also ends with a short assessment quiz that tests your knowledge of the subject matter.

If you studied at a rate of 1 module per week the course would take you 6 weeks. Some people finished quicker and others take their time - it's totally up to you!!

Who is the target audience?
  • Suitabale for small business owners
  • For freelancers looking to build their client base
  • For companies currently starting out with social media marketing
  • Anyone interested in how to use Facebook for business
  • For anyone curious as to how social media marketing works across Facebook
Compare to Other Facebook Marketing Courses
Curriculum For This Course
12 Lectures
Introduction to Social Media and Facebook
3 Lectures 36:03

This short introductory video will welcome you to the course and your tutor.

Preview 06:11

This video explains what social media is.

Preview 12:01

This video explains the history of social media and looks into Facebook in more detail.

What is Facebook?

Section 1 Assessment Questions
7 questions
Setting Up a Business Facebook Page
3 Lectures 45:44

This video gives a step-by-step guide for setting up your business Facebook Page.

Overview of how to set up a business Facebook page

This practical video shows you the exact steps to setting up your business Facebook page.

Demo of setting up a Facebook page (part 1)

This second demo video shows you how to customise and edit your page

Demo of setting up a Facebook page (part 2)

Section 2 Assessment Questions
7 questions
Finding and Sharing Good Content
2 Lectures 44:38

This video explains why we need good content and gives 4 top tips for creating good content.

Finding and Sharing Good Content (Part 1)

This video discusses style and content, what to avoid when posting onto Facebook and how to manage and schedule posts.

Finding and Sharing Good Content (Part 2)

Section 3 Assessment Questions
7 questions
Community Management
1 Lecture 19:47

This video explains what community management is, how to monitor conversations and deal with negative comments.

What is Community Management?

Section 4 Assessment Questions
6 questions
Basic Facebook Advertising
1 Lecture 19:31

This video looks at the basics of Facebook advertising, and explains how to create a 'page likes' advert and how to 'boost' a post in more detail.

Understanding the Basics of Facebook Advertising

Section 5 Assessment Questions
5 questions
Spread the Word
2 Lectures 27:47

This video explains the importance of building an audience of 'ideal' fans and discusses how to promote your business Facebook page using online and offline techniques.

Spread the Word (Part 1)

This video explains the '4 Top Tips on Facebook' to boost your page likes and engagement.

Spread the Word (Part 2)

Section 6 Assessment Questions
5 questions
About the Instructor
Susan Yeates
4.1 Average rating
212 Reviews
6,366 Students
4 Courses

Susan has over 15 years experience as a tutor, author, training course writer, marketer and ultimately a small business owner across a selection of different industries. What is important to Susan in both work and play is her passion for learning and absorbing information. Therefore throughout all the industries she has worked in, Susan has always taught her skills and knowledge to others. 

Susan provides bite-sized video training modules for a variety of industries and topics including business growth, marketing, social media and creative arts. The aim is to provide convenient, simple to use, easy to digest training content at minimal cost to you. Created by e-learning tutors and marketing experts, our training videos range from short 10-minute tips to more in-depth videos and live webinars up to 60 minutes long. The average video is just 20-30 minutes to fit in with your daily workload and schedule.