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Facebook for business - the absolute basics

Learn to use your Facebook Page more effectively with this detailed guide to its features and functions
4.6 (7 ratings)
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41 students enrolled
Created by Andrew Knowles
Last updated 3/2016
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  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Use a Facebook Page more effectively to promote your business, non-profit, cause or interest
Understand how to use the different types of Facebook post available
Use and manage photos and video on your Page
View Curriculum
  • It's recommended that you set up a Facebook Page, so you try out what you learn as you go through the course

Start promoting your business or cause more effectively through your Facebook Page.

This course is for people who are entirely new to using a Facebook Page for their business, organization or cause, or who are struggling to understand it. It describes the absolute basics, such as how to navigate around a Facebook Page on a laptop or desktop computer.

The course comprises demonstrations and explanations of how to use a Facebook Page. It includes tips and recommendations on how to use features of your Page more effectively.

Who is the target audience?
  • This course is ideal for people new to using a Facebook Page, or who have been using a Page for a while but are not confident they understand how to use it effectively
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 02:16:52
Understand your Facebook Page
4 Lectures 30:00

This lecture explains the fundamental differences between the two types of Facebook presence: the personal profile and the page.

Preview 10:23

Every Facebook Page have several distinct elements. This lecture helps you become a more confident Page admin by giving you an overview of these elements.

Preview 05:57

The header of your Facebook Page is what people will see first when they visit. This lecture explains how to use the header section to engage with Page visitors.

How to make the most of your Facebook Page header

Here's a quick quiz about the major elements of a Facebook Page. How much have you learned so far?

Test your knowledge of a Facebook Page
4 questions
Introducing the main sections of the Facebook Page
7 Lectures 01:04:04

Discover what Facebook Page sections are and how to manage them.

Facebook Page sections explained

This lecture explains how to use and customise Page tabs. The choices you make about Page tabs will affect how visitors interact with your Page, so it's important to understand what you can do with them.

Facebook Page tabs explained

Understanding notifications is an essential part of being an effective Page admin. This lecture explains the different types of notification.

Facebook Page notifications explained

Posts are at the heart of the Facebook experience. This lecture, which is in two parts, covers the most common types of Facebook post, explaining detailed features that every Page admin needs to know.

The different types of Facebook post 1

Posts are at the heart of the Facebook experience. This lecture, which is in two parts, covers the most common types of Facebook post, explaining detailed features that every Page admin needs to know.
The different types of Facebook post 2

This lecture explains how to set up and use the Facebook private messaging system. This is an essential tool for Page admins to understand, as it allows current and potential customers to submit comments and queries to a Page.

Using Facebook messaging

Learn to avoid a common mistake made by many businesses using Facebook

How to get more people engaging with your Facebook Page
Essential features and functions of your Facebook Page
4 Lectures 42:48

Posting photos on Facebook Page is easy but it's important to understand how to manage them. This lecture covers both photos uploaded to a Page by Page admins and also photos uploaded by Page visitors.

Using photos on your Facebook Page

Facebook is fast becoming an alternative to YouTube as a video-sharing hub. This lecture explains how to upload and manage videos on a Facebook Page, including how to add call-to-action features, playlists and featured videos.

Using video on your Facebook Page

This lecture explains how to add, remove and manage multiple Page admins. It also covers the different types of admin role.

How to let someone else manage your Facebook Page

Statistics don't need to be scary. This lecture provides a thorough introduction to Facebook Page Insights, the extremely valuable tool that explains how your Page is performing. Learn which numbers are important to track and discover why the best Page admins turn the figures and graphs to their advantage.

Monitor Page performance with Insights
About the Instructor
4.4 Average rating
170 Reviews
6,654 Students
2 Courses
Social media trainer and consultant

I get excited about great communication because I see how it helps people in their personal and business lives. My career started out in accounting, when I helped explain what the numbers meant to busy managers. For a decade I helped businesses, large and small, understand how to use complex financial software.

Today I work for myself, helping all kinds of organisations communicate more effectively, particularly online and through social media.

I'm based in Dorset, on the south coast of England.

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