Facebook for business - the absolute basics

Learn to use your Facebook Page more effectively with this detailed guide to its features and functions
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  • Lectures 15
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2016 English

Course Description

Start promoting your business or cause more effectively through your Facebook Page.

This course is for people who are entirely new to using a Facebook Page for their business, organization or cause, or who are struggling to understand it. It describes the absolute basics, such as how to navigate around a Facebook Page on a laptop or desktop computer.

The course comprises demonstrations and explanations of how to use a Facebook Page. It includes tips and recommendations on how to use features of your Page more effectively.

What are the requirements?

  • It's recommended that you set up a Facebook Page, so you try out what you learn as you go through the course

What am I going to get from this course?

  • Use a Facebook Page more effectively to promote your business, non-profit, cause or interest
  • Understand how to use the different types of Facebook post available
  • Use and manage photos and video on your Page

What is the target audience?

  • This course is ideal for people new to using a Facebook Page, or who have been using a Page for a while but are not confident they understand how to use it effectively

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Understand your Facebook Page
An introduction from your instructor
Preview
01:54
10:23

This lecture explains the fundamental differences between the two types of Facebook presence: the personal profile and the page.

05:57

Every Facebook Page have several distinct elements. This lecture helps you become a more confident Page admin by giving you an overview of these elements.

11:46

The header of your Facebook Page is what people will see first when they visit. This lecture explains how to use the header section to engage with Page visitors.

4 questions

Here's a quick quiz about the major elements of a Facebook Page. How much have you learned so far?

Section 2: Introducing the main sections of the Facebook Page
10:19

Discover what Facebook Page sections are and how to manage them.

07:58

This lecture explains how to use and customise Page tabs. The choices you make about Page tabs will affect how visitors interact with your Page, so it's important to understand what you can do with them.

09:27

Understanding notifications is an essential part of being an effective Page admin. This lecture explains the different types of notification.

14:37

Posts are at the heart of the Facebook experience. This lecture, which is in two parts, covers the most common types of Facebook post, explaining detailed features that every Page admin needs to know.

06:54
Posts are at the heart of the Facebook experience. This lecture, which is in two parts, covers the most common types of Facebook post, explaining detailed features that every Page admin needs to know.
13:46

This lecture explains how to set up and use the Facebook private messaging system. This is an essential tool for Page admins to understand, as it allows current and potential customers to submit comments and queries to a Page.

01:03

Learn to avoid a common mistake made by many businesses using Facebook

Section 3: Essential features and functions of your Facebook Page
14:13

Posting photos on Facebook Page is easy but it's important to understand how to manage them. This lecture covers both photos uploaded to a Page by Page admins and also photos uploaded by Page visitors.

12:07

Facebook is fast becoming an alternative to YouTube as a video-sharing hub. This lecture explains how to upload and manage videos on a Facebook Page, including how to add call-to-action features, playlists and featured videos.

07:08

This lecture explains how to add, remove and manage multiple Page admins. It also covers the different types of admin role.

09:20

Statistics don't need to be scary. This lecture provides a thorough introduction to Facebook Page Insights, the extremely valuable tool that explains how your Page is performing. Learn which numbers are important to track and discover why the best Page admins turn the figures and graphs to their advantage.

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Instructor Biography

Andrew Knowles, Social media trainer and consultant

I get excited about great communication because I see how it helps people in their personal and business lives. My career started out in accounting, when I helped explain what the numbers meant to busy managers. For a decade I helped businesses, large and small, understand how to use complex financial software.

Today I work for myself, helping all kinds of organisations communicate more effectively, particularly online and through social media.

I'm based in Dorset, on the south coast of England.

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