New Facebook for Brands Workshop, with Web Friendly

Boost lifetime value on Facebook by building goodwill with current customers, fans, and your network, while communicating online as a reality show to attract leads and grow sales.

Discover how gamification on Facebook shifts emphasis from growing fan counts to building a targeted network, generating leads, goodwill, and authentic brand growth.

Learn the difference between brand marketing and direct response on Facebook, focusing on reaching named customers with repeated, personalized messages to convert and build a personal or company brand.

Create frequent, engaging content for fan pages and personal profiles to build goodwill with prospects and prime them for sales, using feedback and Facebook insights to gauge impact.

Engage prospects and fans on social media to build trust and goodwill. Then turn them into high-value, repeat customers with promotions that drive purchase and lifetime value.

Learn to set up a Facebook fan page, pick a category, configure privacy, craft a linked profile description, and manage admins, page features, and post scheduling.

Explore creating and optimizing a Facebook page with posts, tagging, scheduling, offers and ads; learn to use insights to boost reach, engagement, and targeted promotions.

Explore the seven principles of fan engagement, including opinion-based questions, quotes, images, and videos, and craft a 30-day content calendar centered on goodwill and regular promotions.

Learn free, practical ways to grow a brand’s Facebook following by inviting interested friends to your fan page. Understand how to share benefit-driven updates and avoid buying likes for engagement.

Calculate acquisition cost and lifetime value to measure campaign profitability, and use direct response marketing to track leads and conversions toward higher lifetime value.

Learn to build trust and goodwill before promotions, craft value-added offers, and use landing pages and email promotions to boost conversions.

Discover a three-step Facebook advertising approach to get fans, generate qualified leads on your fan page, and boost engagement and conversions through targeted ads, testing, and landing-page promotion.

Focus on creating value for others in your network, like a beehive, where fans collaborate to generate value, build goodwill, trust, and lasting profitability.

Implement practical Facebook strategies now to grow your brand's fan base and optimize promotions. Learn to manage privacy, apps, and mobile traffic while measuring fans, engagement, and conversions.

learn to build a consistent, authentic brand voice grounded in real values, aligning offerings and touchpoints including social media to build trust and rapport with customers.

Learn to design and run a focused Facebook campaign that generates targeted fans and converts them into leads. Test ad variations across segments and subsegments to optimize messaging for audiences.

Learn how Facebook ads and app tabs drive fan growth and lower costs by using value-driven pages, fan gates, and email opt-ins for ebooks and coupons.

Discover how Broadband TV leverages short stack to run engaging Facebook page contests across its channels, with YouTube embeds, social feeds, email signups, and viral referral features.

Wishpond presents a suite of apps to create social campaigns and contests on Facebook and Twitter, from setup to promotion and analytics. Leverage referrals and mobile-friendly ads.