New Facebook for Brands Workshop, with Web Friendly

Facebook Just Made It Easier To Get MORE Fans, MORE Engagement & MORE Conversions! And I'm Going To Show You How...
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  • Lectures 22
  • Length 10 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

I am on a mission to untangle the complex web of social media for my business clients. I run regular workshops showing them how to build brand exposure using social networking sites like Facebook.

I have spent my career building solid, long-term business relationships. After continually encountering businesspeople bewildered by Internet technology, I decided to apply my tech and business networking experience to social media, and founded Web Friendly, a company that teaches a smart approach to this online phenomenon.

In its early days, Internet marketing was purely a numbers game, but things have evolved. Social media capitalizes on the quality and longevity of online relationships, rather than on mere volume. I understand these nuances, and I apply that knowledge to help clients produce tangible results.

After years of studying Facebook Marketing, I’ve managed to:
  • Earn $1000+ by spending $40 on Facebook Ads several months in a row
  • Use Facebook ads to attract leads at $1.50 per lead or less in almost every industry
  • Use Facebook ads to get 1000's of TARGETED Fans for fractions of pennies
  • Make over $1800 in sales in a couple days from asingle Facebook update (a technique that my students used to generate similar results)
  • Build a really strong Facebook presence using Facebook Ads spending only $1 a day!

I’ve also consulted with Small Businesses and helped them:

  • Get 3,000+ downloads for their free ebook in under 3 months
  • Earn $25,000 in one summer using my carefully developed strategies for a brand new one-person business
  • I’ve helped businesses generate 1000’s of new Fans in just a few short weeks spending only PENNIES per Fan using Facebook Ads
  • And unexpectedly helped one student have lunch with a major Canadian celebrity, and get featured on!

The results I’ve achieved is a measure of what effective Facebook Marketing can do for YOUR business

But as you've probably experienced for yourself, achieving success on Facebook can be easier said than done, either due to the lack of correct information, information overload, or the limited amount of time you have as a business owner.

I was lucky back then...

I was helping businesses with their online marketing and Facebook was becoming a big part of the “Internet”. I was under the pressure to stay relevant so I had to make time to find out what really works with Facebook marketing.

I know that most small business owners probably don’t have that kind of time to spare.

So I wanted to create a solution for this.

I wanted to create a simple solution to help smart, but overwhelmed and frustrated small business owners to quickly use Facebook marketing to generate leads for their business.

This course equates to over 8 hours of top-level Facebook Marketing training incuding a full 1 hour video on Facebook Advertising which details a dollar-a-day advertising blueprint every business should know.

What are the requirements?

  • Basic understanding of Facebook

What am I going to get from this course?

  • Get the industry proven formula to generate HIGHLY targeted leads at the lowest cost
  • Get more fans to Comment and Like your Pages most recent posts
  • Discover easy and free ways to getmore Likes using the advanced Facebook Page tools
  • Why your Post Views have decreased and how to get it them back immediately
  • The Seven Principles of Fan Engagement
  • Discover how to eliminate Facebook's "EdgeRank" algorithm and reach all your fans with every post!
  • Discover the “sneaky” techniques used by industry professionals to turn your fans into customers with Facebook Advertising
  • How to build your email list & INFLUENCEwith a simple Facebook Contest

Who is the target audience?

  • Small Businesses
  • Small Business
  • Entrepreneurs
  • Startups
  • Social Media Managers
  • Social Media Marketers
  • Social Media Directors

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Getting Started
Getting Started with Facebook for Brands
Creating Your Reality Show
Gamification Of Facebook
Branding VS Direct Response Marketing
Generating Content For Goodwill
Building Trust And Goodwill With Your Social Network
Section 3: PAGE SETUP
Brand Pages VS Personal Profile Pages
Creating A Page And Page Features (Part 1)
Creating A Page And Page Features (Part 2)
Person Profile Settings And Privacy
EdgeRank - The Science Behind Facebook Visibility
The Seven Principles Of Fan Engagement + “Creating Your Content Calendar"
Easy And Free Ways To Get More Likes
Know Your Acquisition Cost And Lifetime Value
Creating A Great Promotion
Get More Fans, Engagement and Conversions With Facebook Advertising
Creating Value For Your Network First
Section 6: Outro
How to Use Facebook to Drive Revenues and Referrals, with Nick Unsworth
Leveraging Contests For Leads And Influence, with Travis Ketchum
A Great Brand Gets Attention An Irresistible Brand Keeps It, with Dave Childs
[WEBINAR] Become A High Paid Expert Using One Social Media Campaign

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Instructor Biography

Matt Astifan, Founder of Web Friendly

Matt Astifan is the Founder of Web Friendly and is also a Facebook Marketing Expert, Social Media Speaker, and Director of Internet Masterminds. He runs regular workshops on building brand exposure using popular tools like Facebook, LinkedIn, YouTube, and Twitter. He developed the first Facebook Marketing program at Langara College and has been a guest lecturer at other schools including Capilano University, Simon Fraser University, Douglas College, and University of British Columbia. Matt is also a member of the Advisory Council at OMNI Television where he helps the station on its ethnocultural programming strategies and helps to identify sponsorship and advertising opportunities for the network.

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