Facebook Business Boot Camp
4.0 (1 rating)
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Facebook Business Boot Camp

A practical e-learning course designed to get you "Facebook Fit" and kicking winning goals in your business!
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
253 students enrolled
Created by Kylie Bartlett
Last updated 8/2014
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Set up and design an effective Facebook Personal Profile and Business Page that separates you from the pack
  • Conduct keyword research so you can tap into your customer's conversations
  • Identify 'movers and shakers' in your target market and how to connect with them on a personal level
  • Incorporate Facebook applications into your Business Page, to extend your business reach
  • Build a massive, and more importantly, a responsive database
  • Avoid the biggest marketing mistakes on Facebook, 95% of businesses unknowingly do
  • Manage and maintain your Facebook presence so you get a 'positive' ROI and achieve your marketing KPIs
View Curriculum
Requirements
  • Laptop or Desktop Computer
  • Facebook account
  • A business you'd like to set up a Facebook business page for
Description

Facebook Business Boot Camp teaches you, as a busy service professional, small business owner, entrepreneur, step-by-step, how to get you “Facebook fit” and kicking winning goals in your business.

Here's what you get:

  • Over 2 hours of professionally recorded instructional videos (recorded in a studio, not just screen capture)
  • An electronic copy of my 136-page Friends with Benefits book that compliments the content included as part of the course
  • A 36-page comprehensive workbook with practical exercises and activities you can apply directly into your business
  • A downloadable content calendar template, making it super easy for you to map out in advance what you're going to post on Facebook
  • Access to a support forum to ask any questions you may have, as you work your way through the course
  • Take my Social Media Road Test (quiz), that assesses your likelihood of succeeding with Social Media, after completing the course
Who is the target audience?
  • Busy Service Professionals
  • Small Business Owners
  • Thought Leaders and Entrepreneurs
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Curriculum For This Course
33 Lectures
02:21:56
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Welcome
1 Lecture 02:33

Hello and welcome to Facebook Business Boot Camp. My name is Kylie Bartlett and I would like to take this opportunity to thank you for investing in this course.

Before we dive into the course, please make sure you have completed the following:

  • You've set up or already have, a Facebook personal profile (we'll create a business page together as part of the course)
  • You've downloaded the accompanying workbook that can be found in the supplementary material
  • You've downloaded the electronic copy of my Friends with Benefits book that will support you even further in your quest, to market your business on Facebook
  • You've 'liked' my business page (shameless self promotion, so you're always kept in the loop!)
  • You've become a member of my clients only Facebook support forum. You can join by clicking here: https://www.facebook.com/groups/socialmediaclients/


The course has been designed to run, just like a traditional exercise 'boot camp' circuit, except in this case you'll be getting "Facebook fit". It consists of 5 main exercise stations:

  • Station 1 - creating your Facebook strategy
  • Station 2 - pimping out your personal profile and business page
  • Station 3 - attracting, interacting and engaging with your friends, fans and followers
  • Station 4 - managing, measuring and monitoring your page's success
  • Station 5 - running promotions and advertising campaigns


Each station commences with a theoretical overview, followed by a series of live Facebook demonstrations and ends with a series of activities and exercises for you to complete, before proceeding on to the next station.

My advice is to watch the entire boot camp through first so you know, in advance, what's going to be expected of you, time and resource wise, for each station.

If any questions do arise throughout the course, write them down. You can then either jump over to the Facebook support forum and leave a question for me or the community to answer or wait until you've watched the entire course, where the question may have already been answered.

To assist you with putting these theories and live demonstrations into context, I've created a fictitious business called 'Barbara's Boot Camp'. Barbara is a personal trainer and she runs outdoor boot camps for mums, wanting to get back into shape, after having kids.

Ok, it's time for me to stop talking and for you to start doing….. I'm looking forward to watching you get Facebook fit!

Preview 02:33
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Station 1: Creating a Facebook Strategy for Your Business
9 Lectures 39:02

Hello and welcome to station 1 where you're going to learn how to create a Facebook strategy for your business, via a series of short video lectures. There are 5 video lectures, as part of this station:

  1. Creating a set of Facebook goals and targets
  2. Understanding who your target market is
  3. Conducting social searches on key word phrases
  4. Analysing your competitors and social influencers
  5. Creating a content calendar so you know what and when to post


Ok let's jump in and get started with video lecture 1 - creating a set of Facebook goals and targets.

Creating a Facebook Strategy for Your Business
00:38

Hello and welcome this video lecture that will teach you how to:

  • Think about what you hope to achieve on Facebook
  • Set realistic Facebook goals
  • Set realistic targets for each goal
Preview 03:51

Hello and welcome this video lecture that will teach you:

  • How to establish who your target market is on Facebook
  • The importance of being positioned as a specialist, rather than a generalist on Facebook
Understanding Who Your Target Market is
02:43

Hello and welcome this video lecture that will teach you the theory behind how to:

  • Conduct your own social searches on Facebook
  • Conduct your own keyword phrase searches on Facebook
Conducting Social Searches on Keyword Phrases
02:51

Hello and welcome this demonstration lecture that builds on the previous video lecture that demonstrates and shows you how to:

  • Conduct your own social searches
  • Conduct your own keyword phrase searches
Preview 05:05

Hello and welcome this video lecture that teaches you how to:

  • Analyse your competitors on Facebook
  • Analyse your industry's social influencers on Facebook*


Social influencers, are people or businesses in your industry, that have a big influence on Facebook. People trust their name, and tend to go to them for industry related questions and research. What makes this so important to you, is that maintaining a meaningful relationship with these influencers, can drastically improve your credibility, as well as give you high-quality publicity for your business. It’s basically free advertising for your business, and it increases your attractiveness on Facebook.

Analysing Your Competitors and Social Influencers
03:02

Hello and welcome this demonstration lecture that picks up from the previous video lecture on Barbara's Boot Camp (our fictitious business case study) and demonstrates and shows you how to:

  • Analyse Barbara's competitors on Facebook
  • Analyse Barbara's social influencers on Facebook
Demonstration on Analysing Barbara's Boot Camp Competitors
06:08

Hello and welcome this video lecture that teaches you how to:

  • Create different types of content to post on Facebook
  • Create a content calendar so you know what to post and when
Creating a Content Calendar
02:01

Hello and welcome this demonstration lecture that shows you how to:

  • Fill out your own content calender (by downloading the template supplied as part of the supplementary material)
Demonstration on How to Create a Content Calendar
12:43
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Station 2: Pimping Out Your Personal Profile and Business Page
6 Lectures 26:52

Welcome to Station 2 where you're going to learn how to pimp out your personal profile and business page, via a series of short live demonstration videos.

There are 5 demonstration videos, as part of this station:

  • Understanding your personal profile account settings
  • Understanding our personal profile privacy settings
  • Filling out your all important 'about' section
  • How to create a Facebook business page
  • Using 3rd party apps on to expand your page functionality
Station 2: Pimping Out Your Personal Profile and Business Page
00:45

Hello and welcome to this demonstration video that shows you how to:

  • Set up and change your personal profile account settings on Facebook
Demonstration on Understanding Your Profile Account Settings
03:35

Hello and welcome to this demonstration video that shows you how to:

  • Understand the different privacy settings available to you
  • What all the different privacy settings mean
Demonstration on Understanding Your Profile Privacy Settings
06:00

Hello and welcome to this demonstration video that shows you how to:

  • Fill out your 'about' section on Facebook
Demonstration on Filling out Your 'About' Section on Your Profile
06:04

Hello and welcome to this demonstration video that shows you how to:

  • Create a business page on Facebook
  • Fill out all the important sections of your business page
Demonstration on How to Create a Business Page
05:22

Hello and welcome to this demonstration video that shows you how to:

  • Use 3rd party applications to add functionality to your Facebook business page
Demonstration on How to Use 3rd Party Applications
05:06
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Station 3: Attracting, Interacting and Engaging with Fans, Followers and Friends
6 Lectures 30:33

Hello and welcome to station 3 where you're going to learn how to attract, interact and engage with your friends, fans and followers, via a series of short demonstration videos. There are 5 demonstration videos, as part of this station:

  1. How to send out personal friend requests
  2. Facebook étiquette
  3. Creating lists and groups
  4. Understanding the news feed and ticker
  5. Scheduling, highlighting and pinning posts
Attracting, Interacting and Engaging with Fans, Followers and Friends
00:40

Hello and welcome to this demonstration video that shows you how to:

  • How to send out personal friend requests from your Facebook personal profile
Demonstration on How to Send out Personal Friend Requests
05:46

Hello and welcome to this demonstration video that shows you how to:

  • Conduct yourself (etiquette) on Facebook
  • Engage and interact with the Facebook community
Demonstration on Facebook Etiquette
04:40

Hello and welcome to this demonstration video that shows you how to:

  • Create Facebook lists
  • Create Facebook groups
Demonstration on Creating Lists and Groups
07:37

Hello and welcome to this demonstration video that shows you how to:

  • Understand the Facebook news feed
  • Understand the Facebook ticker
Demonstration on Understanding the News Feed and Ticker
07:25

Hello and welcome to this demonstration video that shows you how to:

  • Schedule a Facebook post
  • Highlight a Facebook post
  • Pin a Facebook post
Demonstration on Scheduling, Highlighting and Pinning Posts
04:25
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Station 4: Managing, Measuring and Monitoring Your Page's Success
4 Lectures 19:41

Hello and welcome to station 4 where you're going to learn how to manage, measure and monitor your page's success, via a series of short live demonstration videos. There are 3 demonstration videos, as part of this station:

  1. Facebook insights dashboard
  2. Monitoring and measuring tools
  3. Business page settings
Managing, Measuring and Monitoring Your Page's Success
00:32

Hello and welcome to this demonstration video that shows you how to:

  • Understand the Facebook Insights dashboard
  • Navigate around the Facebook Insights dashboard
Demonstration on Facebook Insights Dashboard
08:55

Hello and welcome to this demonstration video that shows you how to:

  • Use Facebook monitoring and measuring tools
Demonstration on Monitoring and Measuring Tools
05:09

Hello and welcome to this demonstration video that shows you how to:

  • Understand your Facebook business page settings
Demonstration on Business Page Settings
05:05
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Section 5: Running Promotions and Advertising Campaigns
6 Lectures 21:34

Hello and welcome to station 5 where you're going to learn how to run promotions and advertising campaigns, via a series of short live demonstration videos. There are 5 demonstration videos, as part of this station:

  1. Facebook competitions and sweepstakes
  2. Facebook offers
  3. Sponsored stories
  4. Promoted posts
  5. Opt in offers
Running Promotions and Advertising Campaigns
00:35

Hello and welcome to this demonstration video that shows you how to:

  • How to run successful Facebook competitions and sweepstakes
Demonstration on Facebook Competitions and Sweepstakes
07:56

Hello and welcome to this demonstration video that shows you how to:

  • Set up Facebook Offers
Demonstration on Facebook Offers
03:20

Hello and welcome to this demonstration video that shows you how to:

  • Run a paid Facebook sponsored story
Demonstration on Sponsored Stories
03:31

Hello and welcome to this demonstration video that shows you how to:

  • Pay to promote a Facebook post you've made
Demonstration on Promoted Posts
03:09

Hello and welcome to this demonstration video that shows you how to:

  • Set up an email opt-in form and offer on Facebook
Demonstration on Opt-In Offers
03:03
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Closing - a Few Parting Words
1 Lecture 01:41

Congratulations, you've made it to the end!! I sincerely hope you've enjoyed the journey and that you have already started getting 'traction from your action'.

Before I bid you farewell, I would first like to provide you with some parting tips:

  • Always start with the end in mind, what do you want to achieve and what are your overall objectives on Facebook? Your Facebook success or failure is determined by this!
  • You must get and stay match fit. Just like going to the gym, you won't get super fit working out every now and then. The same goes on Facebook. You must work it, work it, work it every day in order to build a recognisable and successful brand on Facebook. Remember, repetition creates your reputation.
  • You don't need to be perfect, just be brilliant! Learn to take imperfect action. If you're real, authentic, transparent and genuine the Facebook community will not only embrace you, they'll also buy from you
  • And lastly, have fun and enjoy the journey!!


If you loved what you learned and you'd like to continue working with me, I have a series of additional opportunities for you to do just that! Head on over to www.kyliebartlett.com to find out more. 

Be sure to sign up to my V.I.P. list, so you're always kept in the loop. You can find the registration form, towards the bottom of my website's homepage or over on my Facebook page.

Don't forget to also take the Social Media Road Test that assesses your likelihood of succeeding with Social Media based on my 9-point assessment criteria. Visit to take the test: www.socialmediaroadtest.com

Once again thank you for investing in this course and I look forward to working with you again in the future.



Bye for now!

A Few Parting Words
01:41
About the Instructor
Kylie Bartlett
4.0 Average rating
1 Review
253 Students
1 Course
Helping Businesses Become Web Famous

Businesses, large and small seeking to carve out their market share in the revolutionary age of social media have a powerful ally – Kylie Bartlett. The self-driven businesswoman, international public speaker and author of Friends with Benefits, thrives on demystifying social media and the web for online newbies.

Kylie Bartlett is better known these days as the ‘Web Celeb’, teaching SMEs, start-ups and corporates how to become WEB FAMOUS in their industry.Kylie has trained, coached and inspired more than 1,000 businesses globally on how to become socially savvy on the web.

She is no stranger to traditional media attention either. She has appeared on numerous Australian television and radio broadcasts including, ‘The Today Show, 9AM Show, 3MP, 2UB’, appeared in many Australian newspapers and magazine publications including, ‘The Sunday Herald Sun, Dynamic Business Magazine, Australian Banking and Finance Magazine,’ to name a few.

A pro on the public speaking circuit, Kylie combines substance with humour to inspire, motivate and serve as a catalyst for others to achieve outstanding success and celebrity results in business by leveraging the power of the social web.