Facebook Ads School
5.0 (1 rating)
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Facebook Ads School

Learn How To Use Facebook Ads To Grow Your Business
5.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Claire Hunter
Last updated 5/2017
Curiosity Sale
Current price: $10 Original price: $35 Discount: 71% off
30-Day Money-Back Guarantee
  • 7 hours on-demand video
  • 31 Articles
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Thoroughly understand the Facebook ads manager
  • Know which ad type to use
  • Be able to test and measure performance
  • Be confident in running ad campaigns
View Curriculum
  • Owns a business or runs their companies Social Media
  • No prior knowledge of Facebook Advertising needed

So, the time has come!

You want to run your first Facebook ad for your company, right?

Whether you're that newbie who's jusssst dipping their toe in the Facebook ads water, OR you're swimming against the constant Facebook tide of new features - I'm here to tell you all about my NEW Facebook Advertising School that will help you whatever your experience level or reason for wanting to run Facebook campaigns for your business.

"But Claire, what do I get in your Facebook Ads school? Isn't it just another Facebook course like, you know, all the bajillion others?"

Nope. Unlike other courses that you may have bought and that are sitting there on your hard drive gathering digital dust - in MY course, I focus ONLY on forensic step-by-step stuff. My videos are me taking you through eaaaaach step without assuming you know anything! I literally take you from zero to Facebook ads hero on topics such as:

* Understanding how to build and use custom audiences (NOT a small thing - and I show you all the latest methods!)

* Master advertising on Instagram (and yes, you want to be on instagram running ads, let me tell you!)

* How to create a high-converting ads funnel to grow your email lists and explode into a profitable source of income!

* Find out how to set up dynamic ads for multiple products (saaay whaaaaa....? Yeah, that's what the lectures explain!)

* Discover how to master the Power Editor and all it's hidden features (grown-ups use Power Editor. Leave the basics behind)

* Plus lots more. With steak knives* (*May not be true)

In fact - you know what? FORGET "zero to hero" training..

This course is ZERO TO ROCKSTAR - in the shortest time I can cram your head with step by step processes! IMPLEMENTATION is the focus, rather than boring long-winded explanations (although I will explain stuff of course!)

So: Within the next 5 mins, I'm going to walk you through setting up your campaigns from start to finish - and I will also be throwing in some ninja tips and tricks I've never revealed before (i know i know - sounds sales, but trust me - I get paid a metric shed load of money to keep on top of this stuff, and this is the ONLY WAY I can get this info out of my head in quicktime to paying people such as yourself without charging you my normal rates. Fair?)

Oh - and remember - as Facebook ads is a constantly changing platform, you need to be one step ahead of the crowd. Facebook Advertising School will be revealing (and testing so you don't have to) all the new features and changes to the Ads Platform as they are released. I'm looking forward to revealing all my tips and tricks so you can make more money from Facebook Advertising in your business!

Anyway, I can bang on all day about this stuff - i LOVE IT! But YOU need to get stuck in right now right?

AH - HANG ON! DO NOT SIGN UP FOR MY SCHOOL if you're going to be thinking you can make a million in a weekend. That's NOT the market I cater to - the "get rich quick" people and the usual internet marketing crowd who make you feel like a loser if you are making less than 80000 figures per day.

BUTTTTTT.... if you're a normal everyday person who just wants to make Facebook ads work for them and their business - I'm your chick. I promise you will love this course and I TOTALLY promise you'll get results if you complete it and apply everything you learn.


Yeah it is! See you inside!

Who is the target audience?
  • Anyone who wants to learn how to use facebook advertising
  • Anyone who needs to grow their business
  • Anyone who runs a business
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Curriculum For This Course
75 Lectures
Adverts Manager Essentials
59 Lectures 05:37:23
Welcome And Resources

2.2 Managing Your Ads Account

2.3 How Do I Create The Tracking Pixel

How To Install The Facebook Pixel Helper

Please Download The Following Plugin

How To Install The Facebook Tracking Pixel

Facebook Standard Event Codes

How To Use The Standard Event Codes

Custom Audiences - Overview

How To Upload Your Email List As A Custom Audience

How To Build Custom Audiences From Website Views

How To Build Custom Audiences From Specific Views

How To Build Custom Audiences From Specific Pages And Not Others

How To Build Custom Audiences From People Who Have Not Visited Site In Some Time

How To Build Custom Audiences From Video Views

How To Build Custom Audiences From Lead Ads

How To Build Custom Audiences From Page Engagement

What Are Lookalike Audiences

How To Create Lookalike Audiences From Website Traffic

How To Create Lookalike Audience From Your Mailing List

How To Build A Lookalike Custom Audience From Page Engagement

Targeting Your Audience Correctly

How Do I Use The Audience Insights Tool

How To Target Your Ideal Clients

Understanding Your Budget

How Much Should I Spend On An Ad Campaign

What Are The Minimum Budgets

Understanding Bidding

What Is An Ads Relevance Score

What Placements Should I Use

When Would I Use An Accelerated Ad Type

What Are The Design Requirements For Your Ad Campaign

What Are The Different Ad Objectives - Overview

How To Boost Posts

How To Promote Your Page

Local Awareness Campaigns

Increase Brand Awareness

Website Traffic

Raise Attendance At An Event

Video Views

An Overview Of Lead Ads

Lead Generation

Increase Conversions On Your Site

Offline Conversions For Stores

Watch This Free Webinar From Facebook On Offline Conversions

How To Create A Product Feed

Creating A Dynamic Product Feeds Ad

Messenger Destination Ads

How To Set Up A Messenger Destination Ad

How To Send A Messenger Ad To Someone Who Has Messaged Your Page In The Past

What Is A Canvas Ad

How To Build A Canvas Ad

How To Switch Off A Campaign

Where Do I Go To Troubleshoot Any Problems

How To Appeal A Declined Ad

How Do I Edit An Ad Campaign Once It Has Started

How Do I Duplicate An Ad

What To Do If Your Ad Account Gets Blocked
8 Lectures 56:26
What Exactly Is Retargeting?

How To Retarget Traffic From A Specific Page On Your Site

How To Retarget Someone Who Has Visited A Landing Page And Not Converted

How To Retarget Someone Who Has Read Your Content To An Opt In Page

How To Exclude Anyone From A Campaign That Has Made A Purchase

How To Build Custom Conversions

How To Retarget Visitors To A Canvas Ad

How To Retarget From Video Views
Test And Measure
8 Lectures 01:08:31
Case Study Of An Ads Funnel

How To Build An Ads Funnel System

A Crash Course On Split Testing

How To Create Multiple Ads Sets For Split Testing

How To Use Ad Espresso For Split Testing

Measuring Your Results

How To Create Ads Reports

How To Create Automated Rules
About the Instructor
Claire Hunter
5.0 Average rating
1 Review
14 Students
1 Course
Facebook Advertising Expert

Hi. I'm Claire, and I'm REALLY great at Facebook ads.

Now I want to be able to train YOU in the Dark Arts (heh) of Facebook ads too.

Why do I want to do this?

Well, after breaking various bones in my body (yes really) I decided to retire from my career as a group fitness instructor and personal trainer. I’ve always had a huge interest in the marketing side of my business so decided I wanted to set up a business that would help me share my knowledge of Social Media Marketing with the rest of the business world, as (let's face it), most business social media is crap: Bland, boring, dull and lifeless. Ring a bell?

SOOooo... The Social Media Concierge was born. That's me, that is!

I’ve been specialising in Facebook Advertising for the past 4 years and know exactly how to use Facebook to achieve success in your business, regardless of your niche (seriously, the amount of times I'm at large network events and get tapped by the CEO's of some preeeetty big household names.. but enough about me!)

Look, whether you're looking to increase sales leads in your business by running Facebook ads, or if you want to EASILY drive traffic to your website or blog content - or (hey) - JUST grow brand awareness (cheaper than TV slots, let me tell you!)...

I am here to help YOU AND YOUR BUSINESS.